Eating Trends: Generational Food Shopping

Table of Contents

Introduction: Scope and Methodology

Section 1: Psychographics

• Younger Adults Have Healthy Interest In Eating Well
• Figure 1-1: Healthy Eating Psychographics Among Adults Age 18-39, 2009 vs. 2019 (percent)
• Table 1-1: Selected Healthy Eating Psychographics of Adults Age 18-24 and Age 25-39: 2009 vs. 2019, (percent)
• Figure 1-2: Demographics More Likely to Try New Health Food Products: By Selected Age Ranges, 2019 (index)
• Figure 1-3: Demographics More Likely to Try New Nutritional Products: By Selected Age Ranges, 2019 (index)
• Figure 1-4: Demographics More Likely to Agree that Friends Often Ask Them Advice About Health and Nutrition:
• By Selected Age Ranges, 2019 (index)
• Figure 1-5: Demographics More Likely to Agree that They are Willing to Pay More to Look Younger:
• By Selected Age Ranges, 2019 (index)
• Figure 1-6: Demographics More Likely More Likely to Use a Mobile App or Website to Track Calories and Exercise:
• By Selected Age Ranges, 2019 (index)
• Figure 1-7: Attitudes of Adults Age 18-39 Toward Select Healthy Lifestyle Choices, 2009 vs. 2019 (percent)
• Gen Z Adults and Millennials as Natural & Organic consumers
• Table 1-2: Relative Use of Organic and Natural Foods by Age Bracket, 2019 (percent and index)
• Table 1-3: Age Demographics of Selected Organic Product Types: Produce, Meat, and Dairy, (percent of organic consumers vs. adults overall)
• Snacking and Easy-to-Prepare Meals
• Figure 1-8: Attitudes of Adults Age 18-39 Toward Snacking, Fast Food, and Easy to Prepare Meals,2009 vs. 2019 (percent)
• Table 1-4: Attitudes of Adults Age 18-24 and Age 25-39 Toward Snacking, Fast Food, and Easy to Prepare Meals,2009 vs. 2019 (percent)
• Use of Online Grocery Delivery Services
• Figure 1-9: Consumer Use of Online Grocery Services, Adults 18-39 vs. Adults Age 40 and Over, 2019 (index)
• Gen Z and Millennials Seek food flavor and adventure
• Figure 1-10: Attitudes of Adults Age 18-39 Toward Foods that are Flavored, Foreign, or Trendy, 2009 vs. 2019 (percent)
• Table 1-5: Attitudes of Adults Age 18-24 and Age 25-39 Toward Foods that Are
• Highly Flavored, Foreign, or Trendy, 2009 vs. 2019 (percent)

Section 2: Product Usage

• Generational Patterns By Grocery Product Types
• Table 2-1: Generational Usage Rates for Fresh/Frozen Meat, Poultry, or Seafood in Last 7 Days, (percent and index)
• Table 2-2: Generational Usage Rates for Selected Packaged Meat Products by Type, (percent and index)
• Table 2-3: Generational Usage Rates for Selected Dairy Case Products by Type, 2019 (percent and index)
• Table 2-4: Generational Usage Rates for Fresh Produce, 2019 (percent and index)
• Table 2-5: Generational Usage Rates for Selected Vegetable & Fruit Products, 2019 (percent and index)
• Table 2-6: Generational Usage Rates for Selected Breakfast Products, 2019 (percent and index)
• Table 2-7: Generational Usage Rates for Selected Bread and Breakfast/Bakery Products, (percent and index)
• Table 2-8: Generational Usage Rates for Selected Staples, 2019 (percent and index)
• Table 2-9: Generational Usage Rates for Salty Snack Products, 2019 (percent and index)
• Table 2-10: Generational Usage Rates for Selected Sweet Snack & Dessert Products, 2019 (percent and index)
• Table 2-11: Generational Usage Rates for Selected Frozen Food Products, 2019 (percent and index)
• Table 2-12: Generational Usage Rates for Selected Hot/Cold Coffee, Tea, and Cocoa Products, (percent and index)
• Table 2-13: Generational Usage Rates for Selected Other Natural Beverage Products, (percent and index)
• Table 2-14: Generational Usage Rates for Selected Carbonated and Other Functional/Sweetened Beverage Products, 2019 (percent and index)