Brazil Ceramic Tiles Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Brazil ceramic tiles market is expected to witness strong growth in the forecast period owing to factors such as increasing construction activity and a rise in residential and commercial real estate activities in the country.

Brazil is currently the third-largest ceramic tiles producer in the world. An important characteristic of the Brazilian domestic ceramic tiles market is that the import of ceramic tiles is practically insignificant. At present Brazil exports ceramic tiles to more than 121 countries with some of the major regions being the United States, South Africa and also Latin America.

Brazil is also coming up with government programs aimed to increase residential activity such as the Minha Casa Minha Veda program which is anticipated to boost the real estate market in the country which will open further growth opportunities for ceramic tiles.

Key Market Trends

Production of Ceramic Tiles in Brazil

The Brazilian ceramic tile industry can be divided into two big groups in terms of the production process, namely wet and dry route. In general, the industries using the wet route are mainly located in the State of Santa Catarina, in the south, forming the Ceramic Pole of Criciuma, and the industries using the dry route are in the State of Sao Paulo, in the southeast, forming the Ceramic Pole of Santa Gertrudes. The production of Sao Paulo State represents 50.8% of the total Brazilian production of ceramic tiles.

The Brazilian ceramic tile producers are bringing in innovations in ceramic tiles and have developed a BUb product, with water absorption ranging between 6 and 8%, which works with relatively high water content, This ceramic tile would serve both, wall and floor applications. The producers are also trying to transfer to the color manufacturers the responsibility for the designs and the setup of the production line to guarantee the quality and constancy of the ceramic tile products through time.

Consumption of Ceramic Tiles in Brazil

Brazil is the third-largest consumer of ceramic tiles in the world. Ceramic tiles are one of the oldest forms of decorative art. Together with architecture, they have been widely used due to their durability, technical properties, and visual richness. In colonial Brazil, ceramic tiles fare preferred in both residential as well as commercial sectors as they protect from humidity, are easy to wash and also provide a good thermal environment when used on the facades. It is easy to find nice examples of ceramic tiles especially in the north and northeast of the country.

Due to the significant increase in housing units in the country in recent years, the consumption of home decoration tiles which are mainly used in the living room, kitchen and bathroom walls have increased significantly in the country.

Competitive Landscape

The Brazil ceramic tiles market is competitive and fragmented. Some of the major players in the market are Cedasa, Carmelo Fior, Grupo Fragnani, Elizabeth and Portobello. The companies are making significant investments in new technologies with the dual aim of producing innovative materials and improving efficiency in process and production cost management.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support