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Retail in Brazil: Coronavirus (COVID-19) Country impact

  • ID: 5026813
  • Report
  • May 2020
  • Region: Brazil
  • 24 pages
  • GlobalData
1h Free Analyst Time

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1 of 3

FEATURED COMPANIES

  • Casas Bahia
  • Magazine Luiza
  • Pontofrio
  • Renner
  • Riachuelo
  • Via Varejo
  • MORE
Summary

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in Brazil.

The COVID-19 outbreak will have a marked impact on retail in Brazil, with the market set to grow significantly less than we originally forecast in 2020.

With many shops already starting to reopen, consumer shopping behaviour is unlikely to change permenantly and the market will recover quickly.

Scope
  • Brazil will fare better and recover more quickly than many of its South American neighbours.
  • With stores already starting to reopen, we expect that consumers in Brazil will return to spend on non-essentials such as clothing and footwear relatively quickly.
Reasons to Buy
  • Use our revised market forecasts out to 2023 to understand how the Brazilian retail market will perform.
  • Use our data on key consumer shopping and lifestyle habits to see how the population has responded to the impact of COVID-19.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Casas Bahia
  • Magazine Luiza
  • Pontofrio
  • Renner
  • Riachuelo
  • Via Varejo
  • MORE
Executive Summary
  • Market forecasts
  • Consumer behaviour
  • Retailer themes and responses
  • Market forecasts
  • Headlines
  • Total retail market vs. pre-COVID-19 forecasts
  • Total retail growth vs. pre-COVID-19 forecasts
  • Consumer behaviour
  • Purchasing patterns snapshot
  • Purchasing patterns: non-food
  • Purchasing patterns: food
  • Purchasing patterns: drinks
  • Purchasing patterns: personal care
  • Consumer habits
  • Retailer themes and responses
  • Store closures and reopenings
  • Using WhatsApp to connect with shoppers
  • Supporting women
Appendix
  • Methodology
List of Tables
  • Change in shopping behaviour for key non-food categories
  • Change in shopping behaviour for key food categories
  • Change in shopping behaviour for key drinks categories
  • Change in shopping behaviour for key personal care categories
List of Figures
  • Total retail market vs. pre COVID-19 forecasts, 2019-2023
  • Total retail growth vs. pre COVID-19 forecasts, 2019-2023
  • Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
  • COVID-19 impact on consumer behaviour in terms of going out, preparing food at home and social media
Note: Product cover images may vary from those shown
3 of 3
  • Via Varejo
  • Casas Bahia
  • Renner
  • Riachuelo
  • Pontofrio
  • Magazine Luiza
Note: Product cover images may vary from those shown
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