+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

India Green Tea Market Forecast to 2027 - COVID-19 Impact and Country Analysis by Type; Flavor; Distribution Channel

  • PDF Icon


  • 75 Pages
  • May 2020
  • Region: India
  • The Insight Partners
  • ID: 5028552
The India green tea market was valued at US$ 1,247.36 Mn in 2018 and is projected to reach US$ 2,112.47 Mn by 2027; it is expected to grow at a CAGR of 6.1% during the forecast period.

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of these plants are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be effective against depression, and various types of cancers such as lung cancer, liver cancer, colon cancer, and gastric cancer, among various health issues. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and lower cholesterol as well as triglycerides levels in the body. Green tea has gained the attraction of Indian consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain weight within desired limits, reduces physical stress, and keeps check on skin redness. The consumers in India prefer beverages that offer functional benefits, which ultimately propels the demand for green tea in the country. This encourages them to seek for green tea products as a preferred alternative to sugar-laden beverages.

On the basis of type, the India green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. The market for the loose leaf segment is expected to grow at a rapid pace during forecast period. On the basis of flavor, the green tea market is segmented into lemon, aloe vera, cinnamon, vanilla, basil, and others. The India green tea market is further segmented on the basis of the distribution channel into supermarkets and hypermarkets, convenience stores, online, and others. In 2018, the supermarkets and hypermarkets segment accounted for the largest share of the India green tea market, whereas the others segment is expected to register the fastest CAGR during the forecast period.

TATA Global Beverages, Unilever, Nestlé, Associated British Foods plc., ITO EN, and Dilmah Ceylon Tea Company PLC., are among the major players in the India Green Tea market.

The overall India green tea market size has been derived in accordance with both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the green tea market.

Reasons to Buy
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the India Green Tea market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

Table of Contents

1. Introduction
1.1 Scope of the Study
1.2 Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Green tea Market Landscape
4.1 Market Overview
5. India Green tea Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Health benefits of flavored green tea
5.1.2 Cumulative M&A activities and product launches
5.2 Market Restraints
5.2.1 Higher price of green tea as compared to other tea
5.3 Market Opportunities
5.3.1 Introduction of new flavours and attractive packaging
5.4 Future Trends
5.4.1 Surge in consumption of premium RTD green tea flavoured beverages
5.5 Impact Analysis of Drivers and Restraints
6. Green tea - India Market Analysis
6.1 India Green Tea Market Overview
6.2 India Green Tea Market Forecast and Analysis
7. Green Tea Market Analysis - By Type
7.1 Overview
7.2 Green Tea Market, by Type, (2018 & 2027)
7.3 Green Tea Bags
7.3.1 Overview
7.3.2 Green Tea Bags in Green Tea Market, Revenue Forecast to 2027 (US$ Mn)
7.4 Green Tea Instant Mixes
7.4.1 Overview
7.4.2 Green Tea Instant Mixes in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
7.5 Iced Green Tea
7.5.1 Overview
7.5.2 Iced Green Tea in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
7.6 Loose Leaf
7.6.1 Overview
7.6.2 Loose Leaf in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
7.7 Others
7.7.1 Overview
7.7.2 Others in Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8. Green Tea Market Analysis - By Flavours
8.1 Overview
8.2 Green Tea Market Breakdown, by Flavours, 2018 & 2027
8.3 Lemon
8.3.1 Overview
8.3.2 Lemon Green Tea Market, Revenue Forecast to 2027 (US$ Mn)
8.4 Aloe Vera
8.4.1 Overview
8.4.2 Aloe Vera Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8.5 Cinnamon
8.5.1 Overview
8.5.2 Cinnamon Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8.6 Vanilla
8.6.1 Overview
8.6.2 Vanilla Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8.7 Basil
8.7.1 Overview
8.7.2 Basil Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
8.8 Others
8.8.1 Overview
8.8.2 Others Green Tea Market, Revenue and Forecast to 2027 (US$ Mn)
9. India Green Tea Market Analysis - By Distribution Channel
9.1 Overview
9.2 India Green Tea Market Breakdown, By Distribution Channel, 2018 & 2027
9.3 Hypermarkets and Supermarkets
9.3.1 India Green Tea Market Revenue Via Hypermarkets and Supermarkets Revenue and Forecast, to 2027 (US$ Mn)
9.4 Convenience Store
9.4.1 India Green Tea Market Revenue Via Convenience Stores Revenue and Forecast, to 2027 (US$ Mn)
9.5 Online Stores
9.5.1 India Green Tea Market Revenue Via Online Stores Revenue and Forecast, to 2027 (US$ Mn)
9.6 Others
9.6.1 India Green Tea Market Via Other Retailers Forecasts to 2027 (US$ Mn)
10. Impact of COVID-19 Pandemic on India Green Tea Market
10.1 India: Impact assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Merger & Acquisition
11.2 Product News
12. Company Profiles
12.1 TATA Global Beverages
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Unilever
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Nestlé
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products And Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Associated British Foods plc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 ITO EN
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Dilmah Ceylon Tea Company PLC
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
13.1 About the Publisher
13.2 Glossary

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • TATA Global Beverages
  • Unilever
  • Nestlé
  • Associated British Foods plc
  • ITO EN
  • Dilmah Ceylon Tea Company PLC