The India green tea market was valued at US$ 1,247.36 Mn in 2018 and is projected to reach US$ 2,112.47 Mn by 2027; it is expected to grow at a CAGR of 6.1% during the forecast period.
Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of these plants are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be effective against depression, and various types of cancers such as lung cancer, liver cancer, colon cancer, and gastric cancer, among various health issues. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and lower cholesterol as well as triglycerides levels in the body. Green tea has gained the attraction of Indian consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain weight within desired limits, reduces physical stress, and keeps check on skin redness. The consumers in India prefer beverages that offer functional benefits, which ultimately propels the demand for green tea in the country. This encourages them to seek for green tea products as a preferred alternative to sugar-laden beverages.
On the basis of type, the India green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. The market for the loose leaf segment is expected to grow at a rapid pace during forecast period. On the basis of flavor, the green tea market is segmented into lemon, aloe vera, cinnamon, vanilla, basil, and others. The India green tea market is further segmented on the basis of the distribution channel into supermarkets and hypermarkets, convenience stores, online, and others. In 2018, the supermarkets and hypermarkets segment accounted for the largest share of the India green tea market, whereas the others segment is expected to register the fastest CAGR during the forecast period.
TATA Global Beverages, Unilever, Nestlé, Associated British Foods plc., ITO EN, and Dilmah Ceylon Tea Company PLC., are among the major players in the India Green Tea market.
The overall India green tea market size has been derived in accordance with both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the green tea market.
Reasons to Buy
Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of these plants are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves, followed by drying them. Green tea is known to be effective against depression, and various types of cancers such as lung cancer, liver cancer, colon cancer, and gastric cancer, among various health issues. Some of the scientific studies have also proven that the consumption of green tea helps enhance the thinking skills and lower cholesterol as well as triglycerides levels in the body. Green tea has gained the attraction of Indian consumers over the past few years, mainly due to its health benefits. Regular consumption of green tea boosts the immune system, helps maintain weight within desired limits, reduces physical stress, and keeps check on skin redness. The consumers in India prefer beverages that offer functional benefits, which ultimately propels the demand for green tea in the country. This encourages them to seek for green tea products as a preferred alternative to sugar-laden beverages.
On the basis of type, the India green tea market is segmented into green tea bags, green tea instant mixes, iced green tea, loose leaf, and others. The market for the loose leaf segment is expected to grow at a rapid pace during forecast period. On the basis of flavor, the green tea market is segmented into lemon, aloe vera, cinnamon, vanilla, basil, and others. The India green tea market is further segmented on the basis of the distribution channel into supermarkets and hypermarkets, convenience stores, online, and others. In 2018, the supermarkets and hypermarkets segment accounted for the largest share of the India green tea market, whereas the others segment is expected to register the fastest CAGR during the forecast period.
TATA Global Beverages, Unilever, Nestlé, Associated British Foods plc., ITO EN, and Dilmah Ceylon Tea Company PLC., are among the major players in the India Green Tea market.
The overall India green tea market size has been derived in accordance with both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the green tea market.
Reasons to Buy
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the India Green Tea market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
Table of Contents
1. Introduction
3. Research Methodology
4. Green tea Market Landscape
5. India Green tea Market - Key Industry Dynamics
6. Green tea - India Market Analysis
7. Green Tea Market Analysis - By Type
8. Green Tea Market Analysis - By Flavours
9. India Green Tea Market Analysis - By Distribution Channel
10. Impact of COVID-19 Pandemic on India Green Tea Market
11. Industry Landscape
12. Company Profiles
13. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- TATA Global Beverages
- Unilever
- Nestlé
- Associated British Foods plc
- ITO EN
- Dilmah Ceylon Tea Company PLC