2. Executive Summary
3. India Print Media Insights
- Advertising revenues grew
- Ad volumes fell little bit in 2018
- Figure: Print Revenue (INR in Billion), 2017- 2021E
- Figure: By Segment - Print Revenue in (INR Billion), 2018- 2021E
- Figure: Channel Contribution- Print in (INR Billion), 2017-2021E
4. Advertising Volume by States
- Maharashtra and UP had the highest ad volumes
- Figure: Top 5 States Contributed Share of Print in Percent
5. Advertising Volume (Newspapers) by Language
- Hindi and English publications contributed over 60% of newspaper advertising volumes
- Figure: Top 5 Ad Categories Contributed Share of Print in Percent
- Figure: Advertising Volume Share (Newspapers) by language in Percent
6. Advertising Volume (Magazines) by Language
- Regional languages Continued to Grow Ad Volumes
- 37% of ad volumes drove performance
- Figure: Advertising Volume Share (Magazines) by language
- Figure: Space on Advertisements in Percent and Total Registered Publications In Numbers
7. Ad Spends by Sector
- Government tender ads were no longer mandated in print
- Importance of events increased
8. Circulation Revenues
- Number of registered publications
- Newspaper circulation grew as per ABC data
- Hindi Publications Contributed of Total Newspaper Circulation
- Figure: India Registered Publications in (Number), March 2017- March18
- Figure: Contribution of languages Share to total circulation in Percent
9. Content and Viewership
- Million individuals consumed news online
- Print margins were stressed in 2018
- Figure: Top 5 Categories Contribution Share in Percent
- Figure: States Contribution in Newspaper Advertising in Percent
- Figure: Total Magazine Ad Volumes Share in Percent
- Figure: India Newspapers Contribution 2018, in Percent
- Figure: Newspapers Contribution of Advertising Volumes Share (percent) in 2018
- Figure: Magazine Advertising Volumes Share (Percent), in 2018
- Figure: Newspapers Advertising Share (Percent), in 2018
- Figure: Magazines Advertising Share (Percent), in 2018
10. FDI Norms for Print Media
- Figure: MIB increases advertising rates for print media.
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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