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OTT Devices and Services - Global Strategic Business Report

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    Report

  • 391 Pages
  • April 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5030677

Global OTT Devices and Services Market to Reach $426.3 Billion by 2030

The global market for OTT Devices and Services estimated at US$136.3 Billion in the year 2023, is projected to reach a revised size of US$426.3 Billion by 2030, growing at a CAGR of 15.3% over the analysis period 2023-2030.

Video Content, one of the segments analyzed in the report, is projected to record 15.6% CAGR and reach US$230 Billion by the end of the analysis period. Growth in the Text & Images Content segment is estimated at 14.1% CAGR for the next 8-year period.

The U.S. Market is Estimated at $45 Billion, While China is Forecast to Grow at 18.1% CAGR

The OTT Devices and Services market in the U.S. is estimated at US$45 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$61.1 Billion by the year 2030 trailing a CAGR of 18.1% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.9% and 13.2% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR.

Exciting New Report Features

  • Full access to influencer engagement stats
  • Free access to digital archives & research platform. The proprietary platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. The state-of-art tools bring world class market perspectives while protecting participants` privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.
  • Opportunity to engage with interactive questionnaires that come with real-time data simulator tools & bespoke report generation capabilities
  • Full client access to peer collaborative and interactive platform for cross-enterprise smart exchange of ideas
  • Complimentary report updates for one year
  • Competitor coverage with global market shares of major players
  • Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies
  • Access to curated YouTube video transcripts of domain experts/influencer interviews, podcasts, press statements and event keynotes

What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 95 Featured)

  • Amazon.com, Inc.
  • Akamai Technologies, Inc.
  • Beijing Xiaomi Technology Co., Ltd.
  • DISH Network LLC
  • Apalya Technologies Pvt., Ltd.
  • Aloys
  • Accedo
  • Ad Insertion Platform
  • CuriosityStream LLC
  • DigiVive Services Pvt., Ltd.
  • Broadpeak
  • DaCast
  • Agama Technologies
  • Dish TV India
  • ActiveVideo

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • OTT Devices and Services - Global Key Competitors Percentage Market Share in 2023 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
  • An Introduction to OTT Devices and Services
  • Types of OTT Content
  • Types of OTT Content Viewers/Users
  • Advantages of OTT Services
  • Global Market Prospects & Outlook
  • Competition
  • Leading Streaming Services by Subscriber Base (in Million)
  • Global SVOD Services Market Breakdown of Subscriber Base (in %) by Service Provider
  • Streaming Media Market: Breakdown of Leading Brands by Installed Base among US Broadband Households
  • World Brands
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rapid Growth of Media & Entertainment Industry & Rise in Demand for High-Quality Streaming Content to Drive Market Gains
  • Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
  • OTT Platforms Disrupt the Entertainment Industry
  • Sustained Increase in Internet Video Consumption Spurs Growth in OTT Video Market
  • Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
  • NoTable Trends in Over-The-Top Streaming
  • Use of Advanced technologies by Service Providers to Propel Market Growth
  • Artificial Intelligence (AI) Emerges as a Key Technology to Induce Market Growth
  • Conventional Media Houses Look to OTT Distribution to Enhance Revenue Generation Potential
  • Growing Sales of Connected & Internet-Enabled Devices in Rise in Multiscreen Viewing Expand Market Potential
  • Smartphones & Tablets Emerge as a High Growth Devices to Access OTT Services
  • Global Mobile Internet Market: Percentage Breakdown of Revenues by Mobile Internet Category (in %)
  • Market Benefits from the Rising Sales of Smart TVs
  • Household Penetration (in %) of Smart TVs by Region for 2020 and 2026
  • OTT Video Services Expand to Smart Displays
  • Rise in Internet Penetration and Availability of High-Speed Broadband Networks to Spur Opportunities
  • World Internet Penetration Rate (in %) by Geographic Region
  • Internet Penetration Rate (%) in Select Countries
  • Global Consumer IP Traffic Volume (in Exabytes) for the Years 2017 and 2020
  • Global Mobile Data Traffic in EB/Month for the Year 2015, 2017, 2019, 2021, 2023 and 2025
  • Rise in High-Speed 5G Network Technology to Transform OTT Devices & Services Market
  • 5G Smartphone Sales in Million Units: 2019-2022
  • Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
  • Ad-Supported VOD Platforms Gain Prominence
  • SVOD Market Poised for High Gains in the Future
  • Customized Content Provision: A Lucrative Revenue Generation Opportunity
  • Consumer Preference for Premium Content Augurs Well for OTT Services and Devices Market
  • OTT Streaming Devices Benefits Market Growth
  • Growing Importance of Content Delivery Networks for OTT Players
  • Content Discovery & Recommendation Tools Come to the Aid of OTT Players
  • Big Data Plays a Part in Strengthening Accuracy of Content Recommendations
  • OTT and VOD Services Emerge to Fight Against Media Piracy
  • Advanced Features of Modern Connected Devices Enhance Appeal & Image of OTT Services
  • Cloud Streaming Gathers Pace in OTT Market
  • Opportunities for VOD Services in Non-Entertainment Sectors to Fuel Future Growth
  • Challenges Confronting OTT Devices & Services Market
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World OTT Devices and Services Market Analysis of Annual Sales in US$ Million for Years 2017 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for OTT Devices and Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 3: World Historic Review for OTT Devices and Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 4: World 13-Year Perspective for OTT Devices and Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2017, 2024 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 6: World Historic Review for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 7: World 13-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Text & Images by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 9: World Historic Review for Text & Images by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 10: World 13-Year Perspective for Text & Images by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for VoIP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 12: World Historic Review for VoIP by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 13: World 13-Year Perspective for VoIP by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Mobile Devices & Computers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 15: World Historic Review for Mobile Devices & Computers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 16: World 13-Year Perspective for Mobile Devices & Computers by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Smart TVs & Set-Top Boxes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 18: World Historic Review for Smart TVs & Set-Top Boxes by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 19: World 13-Year Perspective for Smart TVs & Set-Top Boxes by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for Gaming Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 21: World Historic Review for Gaming Consoles by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 22: World 13-Year Perspective for Gaming Consoles by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 23: World Recent Past, Current & Future Analysis for Subscription-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 24: World Historic Review for Subscription-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 25: World 13-Year Perspective for Subscription-based by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Advertising-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 27: World Historic Review for Advertising-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 28: World 13-Year Perspective for Advertising-based by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
  • Table 29: World Recent Past, Current & Future Analysis for Other Revenue Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2023 through 2030 and % CAGR
  • Table 30: World Historic Review for Other Revenue Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2017 through 2022 and % CAGR
  • Table 31: World 13-Year Perspective for Other Revenue Models by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2017, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • Market Overview
  • OTT Services Market in the US: Breakdown of Revenues (in %) by Service Provider
CANADA
JAPAN
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
CHINA
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
EUROPE
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • Market Overview
  • Increasing Availability of SVOD Content Boosts Market Prospects
  • SVOD Market in EU28: Percentage Breakdown of Subscribers (in %) by Company
FRANCE
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
GERMANY
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
ITALY
UNITED KINGDOM
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
REST OF EUROPE
ASIA-PACIFIC
  • OTT Devices and Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • India
  • Indian Online Video Subscription Platforms Market Share Breakdown (in %) by Subscriber Base
  • Indian OTT Audio Streaming Market Breakdown of Leading Players (in %)
REST OF WORLDIV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon.com, Inc.
  • Akamai Technologies, Inc.
  • Beijing Xiaomi Technology Co., Ltd.
  • DISH Network LLC
  • Apalya Technologies Pvt., Ltd.
  • Aloys
  • Accedo
  • Ad Insertion Platform
  • CuriosityStream LLC
  • DigiVive Services Pvt., Ltd.
  • Broadpeak
  • DaCast
  • Agama Technologies
  • Dish TV India
  • ActiveVideo