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Europe IPTV Market By Device Type (Smartphones & Tablets, Smart TVs and PCs), By Transmission Method (Wired and Wireless), By Offering (Bundled and Standalone), By End User (Residential and Enterprises), By Region, Competition, Forecast & Opportunities, 2025

  • ID: 5031346
  • Report
  • May 2020
  • Region: Europe
  • TechSci Research
The Key Factors for the Growth of the European Iptv Market are Increasing Demand for Application-Based Services, the Growing Demand for Over-the-Top (Ott) Services and Favourable Government Initiatives.


  • AT&T Inc.
  • Deutsche Telekom
  • Orange SA
  • SK Telecom
  • Telefonica S.A
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The European IPTV Market is anticipated to grow at a substantial CAGR during the forecast period. The key factors for the growth of the European IPTV Market are increasing demand for application-based services, the growing demand for over-the-top (OTT) services and favourable government initiatives. Moreover, rapid advancements in broadcast technologies are further anticipated to give a healthy push to the growth of the IPTV market in the region over the coming years. Furthermore, increasing investments in network infrastructure because of rising number of IPTV subscribers are likely to drive the IPTV market growth during forecast years. Additionally, the surging demand for video on-demand services, increasing internet usage and advent of mobile content delivery networks (CDN) are some other major factors expected to augment the growth of the European IPTV Market through 2025.

Based on end-user, the European IPTV Market has been bifurcated into residential and enterprises. Out of which, the residential category dominated the market in terms of largest market share until 2019 and is anticipated to maintain its position during the forecast years as well owing to the fact that customers prefer watching shows and programs of their interest while sitting at their homes during free time. However, the enterprise segment is projected to witness high growth over the coming years which can be accredited to IPTV’s ability to distribute live and pre-recorded videos in an organization without any need for expensive cabling or satellite networks.

Major players in the European IPTV Market include AT&T Inc., Verizon Communications Inc., Deutsche Telekom, Orange SA, SK Telecom, Telefonica S.A. The key players in the market are using organic strategies to increase their customer bases and expand their share in the market.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021–2025
Objective of the Study:
  • To analyse and forecast the size of the European IPTV Market.
  • To forecast the European IPTV Market based on device type, transmission method, offering, end-user and regional distribution.
  • To identify drivers and challenges for the European IPTV Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in the European IPTV Market.
  • To conduct the pricing analysis for the European IPTV Market.
  • To identify and analyse the profile of leading players operating in the European IPTV Market.
The author performed both primary as well as exhaustive secondary research for this study. Initially, researchers sourced a list of IPTV service providers across the region. Subsequently, researchers conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, researchers could include the service providers which could not be identified due to the limitations of secondary research. The author analyzed the product types, application types and presence of all major IPTV service providers across the region.

The author calculated the European IPTV Market size by using a bottom-up approach, where data for various end-user industries and its application across various product types were recorded and forecast for the future years. The author sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also used.

Key Target Audience:
  • IPTV service providers, vendors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, industry associations, forums and alliances related to IPTV
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as IPTV service providers and partners, end-users etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:
In this report, the European IPTV Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Device Type:
  • Smartphones & Tablets
  • Smart TVs
  • PCs
Market, By Transmission Method:
  • Wired
  • Wireless
Market, By Offering:
  • Bundled
  • Standalone
Market, By End-User:
  • Residential
  • Enterprises
Market, By Country:
  • France
  • Germany
  • United Kingdom
  • Italy
  • Spain
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the European IPTV Market.

Available Customizations:
With the given market data, the author offers customizations according to a client’s specific needs.

Profit Margin Analysis
  • Profit margin analysis in case of direct and indirect sales channel.

This report will be delivered within 3 business days and will include the latest impact analysis of COVID-19.

Please note: With the Enterprise license, the PDF product is printable and editable and comes with a market data excel sheet.

Note: Product cover images may vary from those shown


  • AT&T Inc.
  • Deutsche Telekom
  • Orange SA
  • SK Telecom
  • Telefonica S.A
1. Product Overview

2. Research Methodology

3. Executive Summary

4. Europe IPTV Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Device Type (Smartphones & Tablets, Smart TVs and PCs)
4.2.2. By Transmission Method (Wired and Wireless)
4.2.3. By Offering (Bundled and Standalone)
4.2.4. By End User (Residential and Enterprises)
4.2.5. By Country
4.2.6. By Company
4.3. Market Attractiveness Index

5. Germany IPTV Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Device Type
5.2.2. By End User

6. France IPTV Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Device Type
6.2.2. By End User

7. United Kingdom IPTV Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Device Type
7.2.2. By End User

8. Italy IPTV Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Device Type
8.2.2. By End User

9. Spain IPTV Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Device Type
9.2.2. By End User

10. Market Dynamics
10.1. Drivers
10.2. Challenges

11. Market Trends & Developments

12. Policy & Regulatory Landscape

13. Competitive Landscape
13.1. Company Profiles
13.1.1. AT&T Inc.
13.1.2. Verizon Communications Inc.
13.1.3. Deutsche Telekom
13.1.4. Orange SA
13.1.5. SK Telecom
13.1.6. Telefonica S.A

14. Strategic Recommendations

15. About the author and Disclaimer
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • AT&T Inc.
  • Verizon Communications Inc.
  • Deutsche Telekom
  • Orange SA
  • SK Telecom
  • Telefonica S.A
Note: Product cover images may vary from those shown