Gummy vitamins are chewable vitamins that are similar to gummy candies and are available in different shapes, colors, and flavors. They are produced with the help of corn starch, gelatin, sugar, water, and added colorings. Popular flavors available in gummy vitamins include raspberry, lemon, orange, and cheery. Vitamin supplements are extensively popular around the world. They improve health and can compensate for poor diet. Furthermore, gummy vitamins are easily chewable and are highly popular among people having difficulty in swallowing pills.
The key factors that drive the growth of the gummy vitamins market include increase in expenditure on dietary supplements, surge in The prevalence of vitamin deficiency, and multiple health benefits of gummy vitamins. However, factors such as formulation of gummy vitamins stability issue in a gummy delivery system poses and high amount of sugar content in gummy vitamins are expected to restrainthe market growth. Furthermore, novel innovations in formulation have gained huge traction in the recent years. In addition, introduction of gelatin free, probiotic enriched, and non GMO gummy vitamins is anticipated to create lucrative opportunities for the market expansion in the upcoming future.
The global gummy vitamins market is segmented on the basis of type, demographics, sales channel and region. Depending on type, the gummy vitamins market is studied across single vitamin, multi vitamin and prebiotics. The market also segments global gummy vitamins market by demographics into children and adult. Based on sales channel the global market is studied across hypermarket and supermarket, specialty stores, retail pharmacies and online sales channel. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA
The gummy vitamins market is witnessing a surge in popularity around the world, owing to difficulty in swallowing pills. Furthermore, gummy vitamins are available in different flavors and imparts smooth textures to vitamins; thus, making it more attractive, tasty, and easily chewable.
Some of the key players in the gummy vitamins market analysis include Bayer AG., Pfizer Inc., Church & Dwight, Inc., The Honest Company, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritionals LLC., and Ion Labs, Inc.
Gummy Vitamins Market Segments
By Type
By Demographics
By Sales Channel
By Region
Key Market Players
The key factors that drive the growth of the gummy vitamins market include increase in expenditure on dietary supplements, surge in The prevalence of vitamin deficiency, and multiple health benefits of gummy vitamins. However, factors such as formulation of gummy vitamins stability issue in a gummy delivery system poses and high amount of sugar content in gummy vitamins are expected to restrainthe market growth. Furthermore, novel innovations in formulation have gained huge traction in the recent years. In addition, introduction of gelatin free, probiotic enriched, and non GMO gummy vitamins is anticipated to create lucrative opportunities for the market expansion in the upcoming future.
The global gummy vitamins market is segmented on the basis of type, demographics, sales channel and region. Depending on type, the gummy vitamins market is studied across single vitamin, multi vitamin and prebiotics. The market also segments global gummy vitamins market by demographics into children and adult. Based on sales channel the global market is studied across hypermarket and supermarket, specialty stores, retail pharmacies and online sales channel. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA
The gummy vitamins market is witnessing a surge in popularity around the world, owing to difficulty in swallowing pills. Furthermore, gummy vitamins are available in different flavors and imparts smooth textures to vitamins; thus, making it more attractive, tasty, and easily chewable.
Some of the key players in the gummy vitamins market analysis include Bayer AG., Pfizer Inc., Church & Dwight, Inc., The Honest Company, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritionals LLC., and Ion Labs, Inc.
Gummy Vitamins Market Segments
By Type
- Single Vitamin
- Multi Vitamin
- Prebiotics
By Demographics
- Children
- Adult
By Sales Channel
- Hypermarket and Supermarket
- Specialty Stores
- Retail Pharmacies
- Online Sales Channel
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Bayer AG.
- Pfizer Inc.
- Church & Dwight, Inc.
- The Honest Company, Inc.
- Pharmavite LLC.
- SmartyPants Vitamins
- Olly Public Benefit Corporation
- Bettera Wellness
- Hero Nutritionals LLC.
- Ion Labs, Inc.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: GLOBAL GUMMY VITAMINS MARKET, BY PRODUCT TYPE
CHAPTER 5: GLOBAL GUMMY VITAMINS MARKET, BY DEMOGRAPHICS
CHAPTER 6: GLOBAL GUMMY VITAMINS MARKET, BY SALES CHANNEL
CHAPTER 7: GUMMY VITAMINS MARKET, BY REGION
CHAPTER 8: COMPETITION LANDSCAPE
CHAPTER 9: COMPANY PROFILES
Executive Summary
According to this report titled, 'Gummy Vitamins Market by Type, Demographics, and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global gummy vitamins market size was $5.7billionin 2018, and is projected reach $9.3 billion by 2026, registering a CAGR of 6.5% from 2019 to 2026.With rapidly increasing awareness about wellness and personal health, people across the globe are now incorporating vitamins and dietary supplements as part of routine diet. According to AMR study more than 60% of adults are consuming vitamin on daily basis and more than 50% take a supplement daily. Consumers are now much more dependent for vitamins and other essential nutrients on additional supplements apart from food intake. The dietary supplement market has exp anded rapidly amidst rise in vitamin deficiency among population, proliferation of preventative healthcare solutions, and taste & convenience; thus, motivating children and adults alike to take vitamins.
The gummy vitamins are most likely to play a pivotal role in preventative healthcare. Ageing population are now extensively affected by health-related diseases. Furthermore, impact of vitamin deficiency can be mitigated by incorporating gummy vitamins in daily diet. As a result, consumers globally are now venturing toward alternative form of pills, that is, gummy vitamins to cater to the nutrients deficiency mainly of vitamins in the body. Increasing adoption of alternative form of vitamins drives gummy vitamins market growth.
The gummy vitamins contain substantial amount of added sugars. For instance, one popular br and of gummy multivitamins for children is made with three different types of added sugars and contains around3 grams of sugar and around15 calories per gummy. Consuming large amount of added sugar results in heart disease, obesity, and dental cavities. While the gummy vitamins might not contain large amount of added sugar, it can significantly contribute to excessive sugar consumption if consumer consumes multiple gummy vitamin per day. To reduce amount of added sugars in gummy vitamins, manufacturers might add sugar alcohols instead. Overconsumption of sugar alcohols leads to nausea, diarrhea, and other digestive symptoms.
According to Shankar Bh andalkar, Team Lead Research, Food & Beverage, “Recent years have seen consumers transition toward supplements that are made of natural colorants, vitamins rich, low calories, and free from synthetic additives. Furthermore, rise in trend of clean label, organic, and GMO-free gummy vitamins is witnessed over the past few years. These factors are expected to boost the growth of the market.”
The global gummy vitamins market is segmented on the basis of type, demographics, sales channel, and region. Depending on type, the gummy vitamins market is studied across single vitamin, multivitamin, and prebiotics. The market also segments global gummy vitamins market by demographics into children and adult. Based on sales channel the global market is studied across hypermarket and supermarket, specialty stores, retail pharmacies, and online sales channel. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA
KEY FINDINGS OF THE STUDY
- North America leads in terms of gummy vitamins market share and is expected to remain dominant during the forecast period.
- U.S. was the highest contributor to the North America gummy vitamins industry, with $2,344.0million in 2018. The country is expected to generate revenue of $3,450.3 million toward the end of the forecast period.
- In 2018, based on type, the multivitamin segment leads in terms of market share, however, prebiotic segment is expected to gain market share in the upcoming years.
- The online sales channel segment is expected to gain significant market share in the upcoming years, and is estimated to grow at a CAGR of 8.4% during the forecast period.
- Based on region, Asia-Pacific is anticipated to grow with robust CAGR of 8.5% during the forecast period.
Some of the key players in the gummy vitamins market analysis include Bayer AG., Pfizer Inc., Church & Dwight, Inc., The Honest Company, Inc., Pharmavite LLC., Smarty Pants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritionals LLC., and Ion Labs, Inc.
Companies Mentioned
- Bayer AG.
- Pfizer Inc.
- Church & Dwight Inc.
- The Honest Company Inc.
- Pharmavite LLC.
- SmartyPants Vitamins
- Olly Public Benefit Corporation
- Bettera Wellness
- Hero Nutritionals LLC.
- Ion Labs Inc
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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