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TV Analytics Market by Component, Deployment Model, TV Transmission Type, and Application: Global Opportunity Analysis and Industry Forecast, 2019-2026

  • ID: 5031441
  • Report
  • March 2020
  • Region: Global
  • 309 pages
  • Allied Analytics LLP
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FEATURED COMPANIES

  • Adobe Systems Inc
  • Amobee
  • Clarivoy
  • DC Analytics
  • Edgeware AB
  • Google LLC
  • MORE
TV analytics can be termed as an analyzing system which covers the viewer’s preferences and analyses the product and brand exposure for the companies, by delivering more of the same content to the user according to his/her viewing behavior. It analyses the raw data based on the location of the user or customer who is viewing the content from and delivers the analysis of the user behavior to the enterprise. Rapid growth in the digital advertisement industry has generated significant amount of data. Growing need to manage this data and obtain meaningful insights regarding consumer ad preferences or viewing preferences has increased the adoption of analytics solutions. The use of TV analytics provides high accuracy for audience engagement, thus allowing TV operators to understand effective levels and potential reach for individual advertisements.

The factors such as increasing use of TV analytics, the growth in Android TV, rising trend of Subscription on Video Demand (SVoD) platforms, and increasing consumer demand for digital original series drives the market growth for TV analytics industry. In addition, rapid growth of social media and social advertising further fuel the market growth. However, lack of digital infrastructure in emerging economies is expected to impede the market growth during the forecast period. Furthermore, massive growth of content in OTT industry Furthermore, the rising advent of voice-based systems and artificial intelligence (AI) is gaining traction in the market as they are mainly focused on gaining insights to improve advertising content which is creating lucrative opportunities for the TV analytics market.

The global TV analytics market is segmented on the basis of components, deployment model, TV transmission type, application, and region. Based on components, the market is divided into software, and services. Based on deployment model, it is classified into on-premise and cloud. On the basis of TV transmission type, the market is bifurcated into Cable TV, Satellite TV/DTH, IPTV, and OTT. Based on application, the market is classified into content development & broadcasting, competitive intelligence, churn prevention and behavior, advertising campaign management, audience forecasting, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The report analyzes the profiles of key players operating in the market. These include IBM Corporation, Google LLC, DC Analytics, Adobe Systems Inc, Edgeware AB, Amobee, Realytics, Tvsquared, Parrot Analytics, and Clarivoy.

KEY BENEFITS
  • The report provides an in-depth analysis of the global TV analytics market, outlining current trends, key driving factors, and potential areas for product investments.
  • Key players are analyzed with respect to their primary offerings, recent investments, and future development strategies.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in theTV analytics industry.
  • The quantitative analysis of the global TV analytics market from 2018 to 2026 is provided to determine the market potential.
KEY MARKET SEGMENTS

BY COMPONENT
  • Software
  • Services
BY DEPLOYMENT MODEL
  • On-Premise
  • Cloud
BY TV TRANSMISSION TYPE
  • Cable TV
  • Satellite TV/DTH
  • IPTV
  • OTT
BY INDUSTRY VERTICAL
  • Content Development & Broadcasting
  • Competitive Intelligence
  • Churn Prevention and Behavior
  • Advertising Campaign Management
  • Audience Forecasting
  • Others
BY REGION
  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • France
  • Germany
  • Spain
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
KEY MARKET PLAYERS PROFILED IN THE REPORT
  • IBM Corporation
  • Google LLC
  • DC Analytics
  • Adobe Systems Inc
  • Edgeware AB
  • Amobee
  • Realytics
  • Tvsquared
  • Parrot Analytics
  • Clarivoy
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems Inc
  • Amobee
  • Clarivoy
  • DC Analytics
  • Edgeware AB
  • Google LLC
  • MORE
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Key market players
1.5. Research methodology
1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key forces shaping the global TV analytics market
3.3. Market dynamics
3.3.1. Drivers
3.3.1.1. Increasing use of analytics in TV industry
3.3.1.2. The growth of Android TV
3.3.1.3. Rising trend of Subscription on Video Demand (SVoD) platforms
3.3.1.4. Increasing consumer demand for digital original series
3.3.2. Restraints
3.3.2.1. Lack of digital infrastructure in emerging economies
3.3.2.2. Lack of skilled professionals
3.3.3. Opportunities
3.3.3.1. Massive growth of content in OTT industry
3.4. Case studies
3.4.1. PharmEasy
3.4.2. DWA, a Merkle Company

CHAPTER 4: TV ANALYTICS MARKET, BY COMPONENTS
4.1. Overview
4.2. Software
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. Services
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country

CHAPTER 5: TV ANALYTICS MARKET, BY DEPLOYMENT MODEL
5.1. Overview
5.2. On-premise
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Cloud
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country

CHAPTER 6: TV ANALYTICS MARKET, BY TV TRANSMISSION TYPE
6.1. Overview
6.2. Cable TV
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. Satellite TV/DTH
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
6.4. IPTV
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country
6.5. OTT
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country

CHAPTER 7: TV ANALYTICS MARKET, BY APPLICATION
7.1. Overview
7.2. Content Development & Broadcasting
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by country
7.3. Competitive Intelligence
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by country
7.4. Churn Prevention and Behavior
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis, by country
7.5. Advertising Campaign management
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis, by country
7.6. Audience Forecasting
7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market analysis, by country
7.7. Others
7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market analysis, by country

CHAPTER 8: GLOBAL TV ANALYTICS MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast, by region
8.2. North America
8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by components
8.2.3. Market size and forecast, by deployment model
8.2.4. Market size and forecast, by TV transmission type
8.2.5. Market size and forecast, by application
8.2.6. Market analysis, by country
8.2.6.1. U. S.
8.2.6.1.1. Market size and forecast, by components
8.2.6.1.2. Market size and forecast, by deployment model
8.2.6.1.3. Market size and forecast, by TV transmission type
8.2.6.1.4. Market size and forecast, by application
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by components
8.2.6.2.2. Market size and forecast, by deployment model
8.2.6.2.3. Market size and forecast, by TV transmission type
8.2.6.2.4. Market size and forecast, by application
8.3. Europe
8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by components
8.3.3. Market size and forecast, by deployment model
8.3.4. Market size and forecast, by TV transmission type
8.3.5. Market size and forecast, by application
8.3.6. Market analysis, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by components
8.3.6.1.2. Market size and forecast, by deployment model
8.3.6.1.3. Market size and forecast, by TV transmission type
8.3.6.1.4. Market size and forecast, by application
8.3.6.2. France
8.3.6.2.1. Market size and forecast, by components
8.3.6.2.2. Market size and forecast, by deployment model
8.3.6.2.3. Market size and forecast, by TV transmission type
8.3.6.2.4. Market size and forecast, by application
8.3.6.3. Germany
8.3.6.3.1. Market size and forecast, by components
8.3.6.3.2. Market size and forecast, by deployment model
8.3.6.3.3. Market size and forecast, by TV transmission type
8.3.6.3.4. Market size and forecast, by application
8.3.6.5. Spain
8.3.6.5.1. Market size and forecast, by components
8.3.6.5.2. Market size and forecast, by deployment model
8.3.6.5.3. Market size and forecast, by TV transmission type
8.3.6.5.4. Market size and forecast, by application
8.3.6.6. Italy
8.3.6.6.1. Market size and forecast, by components
8.3.6.6.2. Market size and forecast, by deployment model
8.3.6.6.3. Market size and forecast, by TV transmission type
8.3.6.6.4. Market size and forecast, by application
8.3.6.8. Rest of Europe
8.3.6.8.1. Market size and forecast, by components
8.3.6.8.2. Market size and forecast, by deployment model
8.3.6.8.3. Market size and forecast, by TV transmission type
8.3.6.8.4. Market size and forecast, by application
8.4. Asia-pacific
8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by components
8.4.3. Market size and forecast, by deployment model
8.4.4. Market size and forecast, by TV transmission type
8.4.5. Market size and forecast, by application
8.4.6. Market analysis, by country
8.4.6.1. China
8.4.6.1.1. Market size and forecast, by components
8.4.6.1.2. Market size and forecast, by deployment model
8.4.6.1.3. Market size and forecast, by TV transmission type
8.4.6.1.4. Market size and forecast, by application
8.4.6.3. India
8.4.6.3.1. Market size and forecast, by components
8.4.6.3.2. Market size and forecast, by deployment model
8.4.6.3.3. Market size and forecast, by TV transmission type
8.4.6.3.4. Market size and forecast, by application
8.4.6.4. Japan
8.4.6.4.1. Market size and forecast, by components
8.4.6.4.2. Market size and forecast, by deployment model
8.4.6.4.3. Market size and forecast, by TV transmission type
8.4.6.4.4. Market size and forecast, by application
8.4.6.6. Australia
8.4.6.6.1. Market size and forecast, by components
8.4.6.6.2. Market size and forecast, by deployment model
8.4.6.6.3. Market size and forecast, by TV transmission type
8.4.6.6.4. Market size and forecast, by application
8.4.6.7. South Korea
8.4.6.7.1. Market size and forecast, by components
8.4.6.7.2. Market size and forecast, by deployment model
8.4.6.7.3. Market size and forecast, by TV transmission type
8.4.6.7.4. Market size and forecast, by application
8.4.6.9. Rest of Asia-Pacific
8.4.6.9.1. Market size and forecast, by components
8.4.6.9.2. Market size and forecast, by deployment model
8.4.6.9.3. Market size and forecast, by TV transmission type
8.4.6.9.4. Market size and forecast, by application
8.5. LAMEA
8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by components
8.5.3. Market size and forecast, by deployment model
8.5.4. Market size and forecast, by TV transmission type
8.5.5. Market size and forecast, by application
8.5.6. Market analysis, by country
8.5.6.1. Latin America
8.5.6.1.1. Market size and forecast, by components
8.5.6.1.2. Market size and forecast, by deployment model
8.5.6.1.3. Market size and forecast, by TV transmission type
8.5.6.1.4. Market size and forecast, by application
8.5.6.2. Middle East
8.5.6.2.1. Market size and forecast, by components
8.5.6.2.2. Market size and forecast, by deployment model
8.5.6.2.3. Market size and forecast, by TV transmission type
8.5.6.2.4. Market size and forecast, by application
8.5.6.3. Africa
8.5.6.3.1. Market size and forecast, by components
8.5.6.3.2. Market size and forecast, by deployment model
8.5.6.3.3. Market size and forecast, by TV transmission type
8.5.6.3.4. Market size and forecast, by application

CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Key player positioning, 2018
9.2. Competitive Dashboard
9.3. KEY DEVELOPMENTS
9.3.1. New product launches
9.3.2. Partnership
9.3.3. Agreement
9.3.4. Product development
9.3.5. Collaboration
9.4. Top Winning Strategies

CHAPTER 10: COMPANY PROFILES
10.1. ADOBE SYSTEMS INCORPORATED
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. R&D Expenditure
10.1.7. Business performance
10.1.8. Key strategic moves and developments
10.2. AMOBEE, INC.
10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Product portfolio
10.2.5. Business performance
10.2.6. Key strategic moves and developments
10.3. CLARIVOY
10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Product portfolio
10.3.5. Key strategic moves and developments
10.4. DC Analytics
10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Product portfolio
10.5. EDGEWARE AB
10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Product portfolio
10.5.5. Business performance
10.5.6. Key strategic moves and developments
10.6. GOOGLE LLC
10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Product portfolio
10.6.5. R&D Expenditure
10.6.6. Business performance
10.6.7. Key strategic moves and developments
10.7. INTERNATIONAL BUSINESS MACHINES CORPORATION
10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. R&D Expenditure
10.7.7. Business performance
10.7.8. Key strategic moves and developments
10.8. PARROT ANALYTICS LIMITED
10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. Key strategic moves and developments
10.9. REALYTICS
10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Product portfolio
10.9.5. Key strategic moves and developments
10.10. TVSQUARED
10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Product portfolio
10.10.5. Key strategic moves and developments
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems Inc
  • Amobee
  • Clarivoy
  • DC Analytics
  • Edgeware AB
  • Google LLC
  • MORE
According to the report titled, 'TV analytics Market by Component, Deployment Model,TV Transmission Type, and Application: Global Opportunity Analysis and Industry Forecast, 2018-2026,' theglobal TV analytics market size was valued at $1,851.00 million in 2018, and is projected to reach $6,810.15 million by 2026, registering a CAGR of 17.8% from 2019 to 2026.

Increasing use of analytics in TV industry, the growth of android TV, rising trend of Subscription on Video demand (SVoD) platforms, and increasing consumer demand for digital original series are driving the market growth for TV analytics market. However, lack of digital infrastructure in emerging economies and lack of skilled professional shampers the growth of the market. Furthermore, massive growth of content in OTT industry is anticipated to create major opportunities for the market.

By component, the software segment garnered major TV analytics market share in 2018 and is expected to remain dominant during the forecast period. The growth of this segment is mainly attributed to significant rise in usage of social media and its positive impact on br anding & marketing of products. Also, increasing intensity of business competition ensuing better results is expected to increase the adoption of TV analytics software in the upcoming years. However, the service segment is expected to witness highest growth rate in the upcoming years as it help organizations in effectively executing projects, maximizing their resource usage, as well as in streamlining their business operations. The need for support and maintenance services will grow as the adoption of TV analytics software increases which is opportunistic for the TV analytics market.

Based on deployment model, the on-premise segment dominated the global TV analytics market share in 2018 and is expected to generate highest revenue during the forecast period owing to its advantageous features and flexible pricing. Also, on-premise solutions for over-the-top platforms tend to be reasonably cost-effective in terms of cabling infrastructure and configuration of equipment which again fuels the growth of the market. However, the cloud segment is expected to witness highest growth rate in the upcoming years. The growth of this segment is mainly attributed to the faster and easier service provided by the over-the-top service providers. In addition to this, major online content providers are collecting their audience data through their smartphone applications. The collected data will help them in analyzing the customer behavior and improving their Return on Investment (RoI). The adoption of CloudTV analytics is increasing as it offers an easy way to collect and segment data based on different demographics, which helps in better decision-making process based on the trends.

In terms of application, the content development & broadcasting segment is expected to witness high adoption of TV analytics solutions and services. The dominance of this industry is due to inflow of data pertaining to increase in the number of viewers. Also, the more the TV becomes digital as well as smarter, it is expected to generate a large amount of data, which is expected to shape the future of the media & entertainment industry vertical. In addition to this, the viewing preferences of users have transformed immensely which have generated the need to personalize key genres such as kids, entertainment, sports, and others which further the growth of the market.

According to Rachita Rake, Research Analyst, ICT, “Asia-Pacific region is projected to generate the highest growth rate during the TV analytics market forecast period, which is attributed to number of factors such as rising number of smartphone as well as internet users, exp anding digitization, an globalization motivated policies of governments. Also, shifting audience inclination toward the OTT contents, which has led to the growth of major over-the-top providers such as Amazon Prime Video, Netflix, and Hulu by which audiences can get an easy access to the content of their choice, anywhere, at any time, which is expected to contribute to the growth of the TV analytics in the Asia-Pacific region.”

KEY FINDINGS OF THE STUDY
  • Based on component, the software segment dominated the global TV analytics market in 2018 and is expected to generate highest revenue during the forecast period. However, the service segment is expected to witness highest growth rate in the upcoming years.
  • Based on deployment model, the on-premise segment dominated the market in 2018 and is expected to generate highest revenue during the forecast period. However, the cloud segment is expected to witness highest growth rate in the upcoming years.
  • On the basis of TV transmission type, the Cable TV dominated the global TV analytics market in 2018 and it is expected to remain dominant throughout the forecast period.
  • In terms of application, the content development & broadcasting segment dominated the global TV analytics market analysis in 2018 and is expected to generate highest revenue during the forecast period.
Some of the key TV analytics industry players profiled in the report include IBM Corporation, Google LLC, DC Analytics, Adobe Systems Inc, Edgeware AB, Amobee, Realytics, Tvsquared, Parrot Analytics, and Clarivoy.
Note: Product cover images may vary from those shown
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  • IBM Corporation
  • Google LLC
  • DC Analytics
  • Adobe Systems Inc
  • Edgeware AB
  • Amobee
  • Realytics
  • Tvsquared
  • Parrot Analytics
  • Clarivoy
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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