Global Flavored Water 2019 - Key Insights and Drivers Behind the Flavored Water Market Performance

Global Flavored Water 2019 - Key Insights and Drivers Behind the Flavored Water Market Performance

Summary

Globally, there are more consumers migrating from carbonates than there are joining the category. With the positioning of carbonated flavored water appropriate for those who are seeking the same refreshment of sparkling drinks, with fewer calories, the category is accurately poised to pick up those consumers who are seeking healthier beverages. This aided global growth of flavored water.

North America again headed up the category with the largest volume contribution, as well as the fastest growth rate. The continued success of National Beverage Corp.’s La Croix brand provided the region with its most significant brand, representing the fastest growing brand worldwide. The health movement is particularly fierce in Canada and the United States, with obesity levels in both being some of the highest in any population worldwide.

Continuing along the lines of the health movement, which has resulted in migration to the flavored water category, manufacturers across multiple regions launched new flavor innovations. The common trend across continents was the utilization of ingredients that both appear simplistic and natural. Flavor share consolidated into established flavors. Lemon increased its share of category volume, widening the gap to second place. Orange asserted itself as the most popular flavor.

Although PET (Polyethylene Terephthalate) kept majority share, only declining by -0.4% volume year-on-year, glass packaging rose by 3.6%. The packaging presents itself as more premium, a price segment expected to continue growth in the coming years. Glass grew exclusively in Asia, driving up the global average. Consumers in Asia are particularly adverse to plastic waste, with small rural communities often becoming dumping grounds for the Global North, with European countries exporting plastic waste to countries such as Thailand, Malaysia, and Vietnam.

The report “Global Flavored Water Report 2019” acts as an essential tool for companies active or planning to venture in to the Global Flavored Water (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model-based forecasting.

The publisher considers Flavored Water as packaged water which has been flavored by the addition of essences and/or aromatic substances. Flavored Water may or may not contain sweetening agents; may be carbonated or non-carbonated and may contain juice up to 14.9%.

Scope

Global Flavored Water Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides -

• Top line value and volume growth data, % share by flavor, key companies, packaging and distribution (on-/off-premise), with forecasts.
• Details of key new product launches by region.
• Overview of the competitive landscape in the Flavored Water market, with analysis of key company performance.
• Insightful and valuable analysis of the drivers behind both current and emerging trends in the Flavored Water market.

Reasons to Buy

• The Global Flavored Water report allows you to evaluate forecast projections, enhancing your understanding of the evolving trends and consumption patterns.
• The report is arranged by region, giving a comprehensive view of current and emerging trends and opportunities to support corporate strategic planning.
• Identify the current and emerging trends and future growth opportunities in the global Flavored Water market to assess the likely impact on company’s performance.
• Analyze the data to understand both the historic and likely future performance of the global Flavored Water industry by region to support long-term strategic planning.