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Romania: Market of Breakfast Cereals and Cereal Bars and the Impact of COVID-19 in the Medium Term

  • ID: 5059175
  • Report
  • January 2021
  • Region: Romania
  • 150 pages
  • Williams & Marshall Strategy
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This report presents a comprehensive overview of the breakfast cereals and cereal bars market in Romania and a forecast for its development in the next five years, taking into account the impact of COVID-19 on it. It provides a detailed analysis of the market, its dynamics, structure, characteristics, main players, growth and demand drivers, etc.

The purpose of the report is to describe the state of the breakfast cereals and cereal bars market in Romania, to present actual and retrospective information about the volumes, dynamics, structure and characteristics of production, imports, exports and consumption and to build a forecast for the market in the medium term, taking into account the impact of COVID-19 on it. In addition, the report presents an elaborate analysis of the main market participants, the price fluctuations, growth and demand drivers of the market and all other factors, influencing its development.

This research report has been prepared using the publisher's unique methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews.

The report on the breakfast cereals and cereal bars market in Romania includes:
  • Analysis and forecast for the economy of Romania;
  • Analysis and forecast for the development of the market volume (market size), value and dynamics;
  • Market structure (by origin, by types of products, etc.);
  • Volume, dynamics and analysis of domestic production (past, current and future);
  • Analysis of price levels (wholesale, retail, distributors, etc.) and their dynamics (past, current and future);
  • Volume, dynamics and analysis of imports (past, current and future);
  • Volume, dynamics and analysis of exports (past, current and future);
  • Volume, dynamics and analysis of consumption (past, current and future);
  • Characteristics of the main market participants (manufacturers, distributors, wholesalers, retailers, importers, exporters, Governmental structures, etc.) and the competitive landscape;
  • Value chain analysis;
  • Analysis of the factors, influencing the development of the market (market growth drivers, restraints, recent state programs, etc.);
  • Analysis and forecast of the trends and levels of supply and demand on the market;
  • Forecast for the development of the market in the medium term, taking into account the impact of COVID-19 on it (including three possible scenarios for development).
This report will allow you to:
  • Quickly and cost-effectively gain competitive intelligence about the market;
  • Track market data, including size, value, segmentation, forecasts, dynamics and structure - past, present and future;
  • Track and identify key market trends, opportunities and threats and key drivers behind recent market changes;
  • Strategically assess market growth potential, demand drivers and restraints on the market;
  • Evaluate the key macroeconomic indicators to get insight into the general trends within the economy;
  • See how the market performed in the past (over the last 5 years) and how it will perform in the future, taking into account the impact of COVID-19 on it (in the next 5 years);
  • Get acquainted with the leading companies on the market (manufacturers, distributors, wholesalers, retailers, importers, exporters, Government structures, etc.);
  • Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats;
  • Empower your marketing, branding, strategy and market development, consumption and supply functions with useful market insights;
  • Build your investment strategy by assessing market attractiveness or company attractiveness;
  • Build your own market entry or market expansion strategy or evaluate your current strategy;
  • Add weight to pitches and presentations by using official and accurate data and calculations.
If you are interested in the breakfast cereals and cereal bars market in Romania, this research report will provide you with invaluable analysis of the market, its recent and future development. In addition, the report will save you time and money while presenting you with all the necessary information, empowering you to make informed decisions and move your business forward!


This report will be delivered within 3-5 business days.
Note: Product cover images may vary from those shown
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1. Introduction
1.1. Report description
1.2. Research methodology

2. Executive summary

3. Characteristics of breakfast cereals and cereal bars

4. Characteristics of raw materials

5. State of the economy of Romania
5.1. Characteristics of the economy of Romania in the last 5 years
5.2. Forecast for the development of the economy of Romania for the next 3 years

6. Overview and analysis of the breakfast cereals and cereal bars market in Romania
6.1. Volume, value and dynamics of the breakfast cereals and cereal bars market in Romania in the last 5 years
6.2. Structure of the breakfast cereals and cereal bars market in Romania in the last 5 years: production, imports, exports, consumption
6.3. Structure of the breakfast cereals and cereal bars market in Romania by types of breakfast cereals and cereal bars
6.4. Structure of the breakfast cereals and cereal bars market in Romania by origin
6.5. Key recent trends on the breakfast cereals and cereal bars market in Romania
6.6. Competitive landscape of the market
6.7. Key drivers and restraints for the market development in the medium term
6.8. Forecast for development of the breakfast cereals and cereal bars market in Romania for the next 5 years

7. Overview and analysis of the domestic production of breakfast cereals and cereal bars in Romania
7.1. Business tendencies in the industrial production in Romania in the last 5 years
7.2. Volume, value and dynamics of the domestic production of breakfast cereals and cereal bars in Romania in the last 5 years
7.3. Structure of the domestic production of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars
7.4. Share of Romania in the European production of breakfast cereals and cereal bars
7.5. Characteristics of the main producers of breakfast cereals and cereal bars in Romania

8. Characteristics and analysis of the prices of breakfast cereals and cereal bars in Romania
8.1. Value chain analysis
8.2. Structure of price formation
8.3. Characteristics of the producer prices of breakfast cereals and cereal bars in Romania in the last 5 years
8.4. Characteristics of other prices of breakfast cereals and cereal bars

9. Foreign trade operations of breakfast cereals and cereal bars in Romania
9.1. General foreign trade operations of Romania
9.2. Foreign trade operations of breakfast cereals and cereal bars in Romania in the last 5 years

10. Overview and analysis of the imports of breakfast cereals and cereal bars to the Romanian market
10.1. Volume, value and dynamics of the imports of breakfast cereals and cereal bars to Romania in the last 5 years
10.2. Main countries, importing breakfast cereals and cereal bars to Romania
10.3. Structure of the imports of breakfast cereals and cereal bars by types of products
10.4. Share of Romania in the European imports of breakfast cereals and cereal bars
10.5. Domestic companies, main importers of breakfast cereals and cereal bars to the Romanian market

11. Overview and analysis of the Romanian exports of breakfast cereals and cereal bars
11.1. Volume, value and dynamics of the Romanian exports of breakfast cereals and cereal bars in the last 5 years
11.2. Recipient countries of the Romanian exports of breakfast cereals and cereal bars
11.3. Structure of the Romanian exports of breakfast cereals and cereal bars by types of products
11.4. Share of Romania in the European exports of breakfast cereals and cereal bars
11.5. Domestic companies, main exporters of breakfast cereals and cereal bars from the territory of Romania

12. Characteristics of the consumption of breakfast cereals and cereal bars in Romania
12.1. Volume, value and dynamics of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years
12.2. Structure of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years (by origin, by channel, etc.)
12.3. Volume, value and dynamics of the per capita consumption of breakfast cereals and cereal bars in Romania in the last 5 years
12.4. Balance between supply and demand on the breakfast cereals and cereal bars market in Romania in the last 5 years and forecast for the next 5 years

13. Forecast for development of the breakfast cereals and cereal bars market in Romania for the next 5 years
13.1. Factors, influencing the development of the breakfast cereals and cereal bars market in Romania in the medium term
13.2. Forecast for market development in the medium term under three possible scenarios

About the Publisher

List of Tables
  • Key indicators on the breakfast cereals and cereal bars market in Romania in the last 5 years
  • Key indicators of the economy of Romania in the last 5 years
  • Forecast for the economy of Romania for the next 3 years
  • Volume and dynamics of the breakfast cereals and cereal bars market in Romania in the last 5 years
  • Value and dynamics of the breakfast cereals and cereal bars market in Romania in the last 5 years
  • Structure of the breakfast cereals and cereal bars market in Romania in the last 5 years, in physical terms
  • Structure of the breakfast cereals and cereal bars market in Romania in the last 5 years, in value terms
  • Structure of the breakfast cereals and cereal bars market in Romania by types of breakfast cereals and cereal bars, in physical terms
  • Structure of the breakfast cereals and cereal bars market in Romania by types of breakfast cereals and cereal bars, in value terms
  • Structure of the breakfast cereals and cereal bars market in Romania by origin in the last 5 years, in physical terms
  • Structure of the breakfast cereals and cereal bars market in Romania by origin in the last 5 years, in value terms
  • Key business tendencies in the industrial production in Romania in the last 5 years
  • Volume and dynamics of the domestic production of breakfast cereals and cereal bars in Romania in the last 5 years
  • Value and dynamics of the domestic production of breakfast cereals and cereal bars in Romania in the last 5 years
  • Structure of the domestic production of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars, in physical terms
  • Structure of the domestic production of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars, in value terms
  • Value chain analysis of the breakfast cereals and cereal bars market in Romania
  • Cost breakdown of the price formation of breakfast cereals and cereal bars in Romania, in %
  • Volume and dynamics of the average producer prices of breakfast cereals and cereal bars in Romania in the last 5 years
  • Volume and dynamics of other prices of breakfast cereals and cereal bars in Romania (wholesale, distributor, retail, etc.) in the last 5 years
  • Foreign trade turnover by main commodities, in physical and value terms
  • Foreign trade operations by main partner countries, in value terms
  • Trade balance of breakfast cereals and cereal bars foreign trade in Romania in the last 5 years, in physical terms
  • Trade balance of breakfast cereals and cereal bars foreign trade in Romania in the last 5 years, in value terms
  • Volume and dynamics of the imports of breakfast cereals and cereal bars to Romania in the last 5 years
  • Value and dynamics of the imports of breakfast cereals and cereal bars to Romania in the last 5 years
  • Main countries, importing breakfast cereals and cereal bars to Romania in the last 5 years, in physical terms
  • Main countries, importing breakfast cereals and cereal bars to Romania in the last 5 years, in value terms
  • Structure of the imports of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars in the last 5 years, in physical terms
  • Structure of the imports of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars in the last 5 years, in value terms
  • Volume and dynamics of the Romanian exports of breakfast cereals and cereal bars in the last 5 years
  • Value and dynamics of the Romanian exports of breakfast cereals and cereal bars in the last 5 years
  • Recipient countries of the Romanian exports of breakfast cereals and cereal bars in the last 5 years, in physical terms
  • Recipient countries of the Romanian exports of breakfast cereals and cereal bars in the last 5 years, in value terms
  • Structure of the Romanian exports of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars in the last 5 years, in physical terms
  • Structure of the Romanian exports of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars in the last 5 years, in value terms
  • Volume and dynamics of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years
  • Value and dynamics of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years
  • Structure of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years, in physical terms
  • Structure of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years, in value terms
  • Structure of the consumption of breakfast cereals and cereal bars in Romania by types of breakfast cereals and cereal bars, in physical terms
  • Structure of the consumption of breakfast cereals and cereal bars in Romania by types of breakfast cereals and cereal bars, in value terms
  • Volume and dynamics of the per capita consumption of breakfast cereals and cereal bars in Romania in the last 5 years
  • Value and dynamics of the per capita consumption of breakfast cereals and cereal bars in Romania in the last 5 years
  • Balance between supply and demand on the breakfast cereals and cereal bars market in Romania in the last 5 years and forecast for the next 5 years, in physical terms
  • Balance between supply and demand on the breakfast cereals and cereal bars market in Romania in the last 5 years and forecast for the next 5 years, in value terms
  • Forecast for the total supply of breakfast cereals and cereal bars in Romania for the next 5 years (under the framework of the base scenario), in physical and value terms
  • Forecast for the total supply of breakfast cereals and cereal bars in Romania for the next 5 years (under the framework of the pessimistic scenario), in physical and value terms
  • Forecast for the total supply of breakfast cereals and cereal bars in Romania for the next 5 years (under the framework of the optimistic scenario), in physical and value terms
List of Figures
  • Volume and dynamics of the breakfast cereals and cereal bars market in Romania in the last 5 years
  • Value and dynamics of the breakfast cereals and cereal bars market in Romania in the last 5 years
  • Structure of the breakfast cereals and cereal bars market in Romania in the last 5 years, in physical terms
  • Structure of the breakfast cereals and cereal bars market in Romania in the last 5 years, in value terms
  • Structure of the breakfast cereals and cereal bars market in Romania by types of breakfast cereals and cereal bars, in physical terms
  • Structure of the breakfast cereals and cereal bars market in Romania by types of breakfast cereals and cereal bars, in value terms
  • Structure of the breakfast cereals and cereal bars market in Romania by origin in physical terms in the last 5 years
  • Structure of the breakfast cereals and cereal bars market in Romania by origin in value terms in the last 5 years
  • Volume and dynamics of the domestic production of breakfast cereals and cereal bars in Romania in the last 5 years
  • Value and dynamics of the domestic production of breakfast cereals and cereal bars in Romania in the last 5 years
  • Structure of the domestic production of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars, in physical terms
  • Structure of the domestic production of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars, in value terms
  • Value chain analysis of the breakfast cereals and cereal bars market in Romania
  • Structure of the breakfast cereals and cereal bars price formation in Romania, in %
  • Deviation of the average producer prices of breakfast cereals and cereal bars in Romania in the last 5 years
  • Structure of the foreign trade turnover by main commodities, in physical and value terms
  • Structure of the foreign trade operations by main partner countries, in value terms
  • Trade balance of breakfast cereals and cereal bars foreign trade in Romania in the last 5 years, in physical terms
  • Trade balance of breakfast cereals and cereal bars foreign trade in Romania in the last 5 years, in value terms
  • Volume and dynamics of the imports of breakfast cereals and cereal bars to Romania in the last 5 years
  • Value and dynamics of the imports of breakfast cereals and cereal bars to Romania in the last 5 years
  • Main countries, importing breakfast cereals and cereal bars to Romania in the last 5 years, in physical terms
  • Main countries, importing breakfast cereals and cereal bars to Romania in the last 5 years, in value terms
  • Volume and dynamics of the imports of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars in the last 5 years
  • Value and dynamics of the imports of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars in the last 5 years
  • Volume and dynamics of the Romanian exports of breakfast cereals and cereal bars in the last 5 years
  • Value and dynamics of the Romanian exports of breakfast cereals and cereal bars in the last 5 years
  • Recipient countries of the Romanian exports of breakfast cereals and cereal bars in the last 5 years, in physical terms
  • Recipient countries of the Romanian exports of breakfast cereals and cereal bars in the last 5 years, in value terms
  • Structure of the Romanian exports of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars in the last 5 years, in physical terms
  • Structure of the Romanian exports of breakfast cereals and cereal bars by types of breakfast cereals and cereal bars in the last 5 years, in value terms
  • Volume and dynamics of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years
  • Value and dynamics of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years
  • Structure of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years, in physical terms
  • Structure of the consumption of breakfast cereals and cereal bars in Romania in the last 5 years, in value terms
  • Structure of the consumption of breakfast cereals and cereal bars in Romania by types of breakfast cereals and cereal bars, in physical terms
  • Structure of the consumption of breakfast cereals and cereal bars in Romania by types of breakfast cereals and cereal bars, in value terms
  • Volume and dynamics of the per capita consumption of breakfast cereals and cereal bars in Romania in the last 5 years
  • Value and dynamics of the per capita consumption of breakfast cereals and cereal bars in Romania in the last 5 years
  • Balance between supply and demand on the breakfast cereals and cereal bars market in Romania in the last 5 years and forecast for the next 5 years, in physical terms
  • Balance between supply and demand on the breakfast cereals and cereal bars market in Romania in the last 5 years and forecast for the next 5 years, in value terms
  • Forecast for the total supply of breakfast cereals and cereal bars in Romania for the next 5 years (under the framework of the base scenario), in physical and value terms
  • Forecast for the total supply of breakfast cereals and cereal bars in Romania for the next 5 years (under the framework of the pessimistic scenario), in physical and value terms
  • Forecast for the total supply of breakfast cereals and cereal bars in Romania for the next 5 years (under the framework of the optimistic scenario), in physical and value terms
Note: Product cover images may vary from those shown
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