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COVID-19 Impact on the Demand for Electric Two-Wheeler Market in India by 2025: Will the Electrification Agenda be Derailed or Will it be Accelerated?

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  • May 2020
  • Region: India
  • InfraInsights
  • ID: 5062098

With Over 2 million-plus infected worldwide, the COVID-19 contagion continues to wreak havoc across all major developed and developing economy except China. The complete shutdown of economic activity in India over a period of 40 days between March till early May, is expected to shave off 6-7% of the total GDP and in the event of a prolonged shutdown, the economy is likely to see worse contraction ever seen in history. Rating Agencies and Multilaterals have already painted a grim picture on India's economy and are expecting growth to be in the range of 1-2% in FY20-21. As the Government gears up to follow a calibrated approach to resuming normalcy, Industry is a worried lot as the trinity of Man, Material and Machine, topped up by Time is under severe strain. COVID-19 has led to both demand and supply shock at the same time and has led to significant disruption of the supply chain. As the contagion triggered reverse migration, getting labour back to factory is not going to be easy. COVID-19 have had a devastating effect on oil prices that are at never before seen record low prices. Oil prices & derailment of the economy from growth path are expected to dent the prospects of faster adoption of electric vehicles in India. The initial success anyways hinged on government support both in adoption and acceleration of indigenous production of electric 2W in the country.

The COVID-19 outbreak is leading to negative consequences for electric vehicle sales and battery manufacturing capacity globally. The auto companies including start-up which have been investing billions of dollars towards electric development might find it difficult to justify these investments for a little while resulting in delayed launch of new products, in the post-COVID era, especially larger companies. EV also will face competition from LPG / CNG for automotive as the gas prices are likely to stay depressed for a prolonged period. The core business of most of legacy 2W players is under weather and that would mean pushing the CAPEX earmarked for EV portfolio expansion further into the future timeframe when economics and market dynamics makes EV make a comeback. The only silver line is that COVID-19 will change the way people commute and hence preference will be for a private vehicle. As a result, there is a high likelihood of demand uptick for 2W in the Post COVID-19 situation and electric players will have to carve out their pricing strategy in a manner that they are able to position truly competitive product when compared to IC.

The research report aims to quantify the impact of COVID-19 on policy, supply chain, OEMs operations & expansion, demand scenario and overall growth outlook. The report will provide critical insights required for different stakeholders in the EV value chain to be prepared for the post-COVID-19 world.

Table of Contents

1. Executive Summary2. Approach & Methodology
3. 2W Market Landscape in India
  • Key OEMs
  • Production Trends
  • Sales Trends
  • Exports Trend
4. EV Vision in India
5. Policy & Regulations Enabling EVization of Mobility in India
  • Central Government Policies
  • Fame I
  • Fame II
  • State Government Policies
6. Critical Analysis of Success and Key Gaps in Fame I and Fame II7. COVID-19 Impact on Indian Economy8. COVID-19 Impact on key demand levers for EV9. COVID-19 Impact on Supply Chain10. COVID-19 Impact on e-2W OEMs
11. Electric 2W Market in India 2019
  • By OEMs
  • By Region
  • By Capacity Rating
  • By Vehicle Type
12. Voice of Customer
  • Factors Influencing Purchase Decision
  • Influencer of Purchase
  • Brand / No Brand Preference
  • Willingness to purchase from a new startup company in e-2W
13. Electric 2W Industry Maturity in India
  • Key OEMs
  • Products
  • Production Capacity
  • Supply Chain Capabilities
  • Charging Infra
14. Electric 2W Market in India by 2024-25: Impact of COVID-19 on BAU Scenario
  • Optimistic Scenario
    • By Capacity rating
    • By Region
    • By 2W type
    • By OEMs
  • Pessimistic Scenario
  • Realistic Scenario
15. Electric 2W GTM of key OEMs in India
  • Bajaj
  • TVS
  • Hero Motocorp
16. Key e-2W startup journey
  • Technology Collaboration
  • Time to Market (prototype to industrialization)
  • Supply Chain
  • Product Differentiation
17. Key e-2W Startup Journey
  • Avera
  • Ather
  • Tork Motors
  • Artem Energy Future
18. E-2W GTM for company aspiring to enter e-2W Industry

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Artem Energy Future
  • Ather
  • Avera
  • Bajaj
  • Hero Motocorp
  • Tork Motors
  • TVS