According to this research report, global shipments of connected digital signage displays grew by 16.7 percent to 17.2 million units in 2019. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements, and a continued decline in prices. Shipments to the EU28+2 countries totalled an estimated 3.9 million units, whereas shipments to North America reached 4.8 million units. The Rest of the World market accounted for the remaining 8.5 million units.
The analyst forecasts that global shipments of connected digital signs will grow at a compound annual growth rate (CAGR) of 13.8 percent in the next five years to reach 32.8 million units by 2024. As a result, the number of connected digital signage displays in active use worldwide will grow at a CAGR of 15.2 percent from an estimated 63.8 million units in 2019 to 129.4 million units in 2024. The digital signage industry is highly fragmented with a large number of companies active in the marketplace. As for other fragmented markets, consolidation is increasingly taking place among the industry vendors as the market matures.
“The digital signage space has seen a large number of M&As over the past years involving various companies active in this industry”, said Rickard Andersson, Principal Analyst. He adds that one of the most significant deals on the digital signage market is STRATACACHE’s acquisition of Scala in 2016. The deal cemented STRATACACHE’s position as a key player with a broad global footprint and total revenues which are now approaching the billion-dollar range. STRATACACHE has over the years performed numerous acquisitions in the digital signage space and related fields, including Premier Retail Networks (PRN), Vertigo Digital Displays, Real Digital Media, LIFT Network, Walkbase, iDKLIC, X2O Media, Sys-Teams and POPSCREENS (now called Scala China). “One of the most eye-catching deals in 2020 so far is further the agreement between NEC and Sharp to create a joint venture by combining NEC Display Solutions with Sharp”, continued Mr. Andersson. Under the terms of the transaction, NEC will transfer majority ownership of NEC Display Solutions to Sharp. “While the consolidation trend contributes to limiting the number of participants in the marketplace, there is also a steady inflow of new players including start-ups eyeing the digital signage industry”, concluded Mr. Andersson.
Digital signage is today used in numerous market verticals such as retail, healthcare, transportation, office and enterprise, education, foodservice, and outdoor signage. At the end of 2019, there were approximately 63.8 million connected digital screens in use worldwide. The analyst forecasts that this number will grow at a CAGR of 15.2 percent to reach 129.4 million units by 2024. Get up to date with the latest information about vendors, products, and markets.
Digital Signage M2M and IoT Applications is the third consecutive report analysing the latest developments on the global digital signage market. This strategic research report provides you with 60 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report answers the following questions:
- How many connected digital signs are there worldwide?
- What is the potential market size for digital signage solutions?
- Which trends and developments are shaping the market?
- Which are the leading digital signage display, CMS, and media player vendors?
- How is the competitive landscape evolving?
- How are technological advancements affecting the industry?
Highlights from the third edition of the report:
- Detailed analysis of the digital signage industry.
- Summary of the latest industry trends and developments.
- Updated in-depth profiles of key players in the digital signage markets.
- Reviews of vendor strategies and competitive dynamics.
- Perspectives on the impact of new technological advancements.
- Extensive global and regional market forecasts lasting until 2024.
Who should buy this report?Digital Signage M2M and IoT Applications is the foremost source of information about the adoption of wireless M2M and IoT solutions in the digital signage industry. Whether you are a device vendor, service provider, telecom operator, investor, consultant, or government agency, you will gain valuable insights from this in-depth research.
1.1 Overview of the digital signage industry
1.2 The digital signage value chain
1.2.1 Display screen vendors
1.2.2 Media player vendors
1.2.3 Content management system providers
1.2.4 Installers, system integrators and network operators
1.3 Application areas
1.3.2 Office and enterprise
1.3.7 Outdoor signage
2 Evolution of the digital signage industry
2.1 Advancements in technology
2.1.1 From non-connected to connected digital signs
2.1.2 Media player form factors
2.1.3 Display technologies
3 Vendor profiles
3.1 Media player vendors
3.1.3 Arrow Electronics
3.2 Display screen vendors
3.2.1 DynaScan Technology
3.2.2 Elo Touch Solutions
3.2.3 Leyard and Planar
3.2.4 LG Electronics
3.2.5 NEC Display Solutions
3.2.7 Samsung Electronics
3.3 Content management system providers
3.3.2 Cineplex Digital Media
3.3.3 Four Winds Interactive
3.3.5 Industry Weapon
3.3.6 Rise Vision
3.3.8 Scala (STRATACACHE)
4 Forecasts and conclusions
4.1 Market trends and drivers
4.1.1 Modularisation of the value chain continues
4.1.2 The digital signage market expands
4.1.3 Industry consolidation reduces market fragmentation
4.1.4 Technological advancements drive market development
4.1.5 Digital signage has become a central platform for digital marketing
4.2 Market forecasts
4.2.1 Digital signage displays
4.2.2 Media players
4.2.3 Connectivity in digital signage
List of Figures
Figure 1.1: Digital signage value chain
Figure 1.2: Examples of display form factors
Figure 1.3: Examples of DOOH network operators
Figure 1.4: Examples of digital signs in retail stores
Figure 1.5: Examples of digital signs in commercial buildings
Figure 1.6: An example of a digital sign in healthcare
Figure 1.7: Information displays for transportation
Figure 1.8: Interactive whiteboard in a classroom
Figure 1.9: Digital menu boards
Figure 1.10: Infotainment program for coffee & bagel shop customers
Figure 1.11: Digital billboard
Figure 2.1: Local and remote management of digital signage networks
Figure 2.2: Media player form factors
Figure 3.1: Chromebox Commercial 2 and eTILE-X19 by AOPEN
Figure 3.2: Seneca Maestro application
Figure 3.3: BrightSign’s lines of digital signage media players
Figure 3.4: IBASE’s newest SP-63E video wall player with 24 HDMI display outputs
Figure 3.5: Rikomagic’s V5, MK902II, MK68 and MK39
Figure 3.6: Comparison of EloView versions
Figure 3.7: Overview of LG’s WP400 media player & webOS 4.0 Smart Signage Platform
Figure 3.8: Samsung’s MagicINFO content and device management solution
Figure 4.1: Examples of acquisitions in the digital signage space (2017–2020)
Figure 4.2: Intel Smart Display Module (SDM) form factor size options
Figure 4.3: Installed base of digital signage systems (World 2018–2024)
Figure 4.4: Digital signage display market forecast (World 2018–2024)
Figure 4.5: Digital signage media player market forecast (World 2018–2024)
Figure 4.6: Digital signage connectivity technologies (World 2018–2024)
A selection of companies mentioned in this report includes:
- Arrow Electronics
- Cineplex Digital Media
- DynaScan Technology
- Elo Touch Solutions
- Four Winds Interactive
- Industry Weapon
- LG Electronics
- Leyard and Planar
- NEC Display Solutions
- Rise Vision
- Samsung Electronics
- Scala (STRATACACHE)
The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market.
The analyst begins with a number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of these sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.
The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain. They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.