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Consent Management Market by Component (Software and Services), Touchpoint (Mobile App and Web App), Deployment Type (Cloud and On-premises), Organization Size (SMEs and large enterprises), and Region - Global Forecast to 2025

  • ID: 5094121
  • Report
  • June 2020
  • Region: Global
  • 155 Pages
  • Markets and Markets
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The Consent Management Market Size is Projected to Grow from USD 317 Million in 2020 to USD 765 Million by 2025, at a CAGR of 19.3%

FEATURED COMPANIES

  • Bigid
  • Crownpeak
  • Iubenda
  • Otonomo
  • Quantcast
  • Secure Privacy
  • MORE

The growth of the consent management market can be attributed to the growing awareness on data compliance regulations.

The major factors driving the growth of the market are the growing awareness on data compliance regulations; rising cyberattacks, data breaches, and the need for data security; increased demand for customers to control their consent and preferences, and implementation of Privacy by Design (PbD) to enhance data privacy.

Software segment to grow at a higher CAGR during the forecast period

A robust consent management software manages the entire life cycle, including the collection, storage, and documentation of the consent of users. The software leverages eConsent management engine that identifies data subjects and harmonizes their consent preferences collected through any collection points, such as web, mobile, and over-the-top (OTT) channels. It enables an organization to record the consent interactions with their customers, employees, and users and allows them to choose what they consent to, what purposes they accept, and to control access to their personal data. The software allows publishers, advertisers, and tech companies to consolidate and simplify the user experience across these domains and devices to provide the right personalized experience based on a user’s preference.

Cloud deployment mode to grow at a higher CAGR during the forecast period

Cloud-based software offered by consent management providers have the functionalities to manipulate data sets and re-organize them as required for different customers or when regulatory requirements change. The cloud deployment mode is the most preferred deployment mode for securing web and mobile applications and is used by most Small and Medium-sized Enterprises (SMEs) as it is easy to maintain and upgrade. The cloud deployment mode involves the storage of applications and software on remote servers and providing access through the internet. The cloud deployment mode is growing at a faster pace in the consent management market. SMEs, in particular, have implemented cloud deployment, as it enables them to focus on their core competencies, rather than investing their limited capital in security infrastructure.

Mobile apps segment to grow at a higher CAGR during the forecast period

The mobile apps segment includes applications that can run on a handheld or mobile device with a function of providing the required services to its users. Most application developers want to develop and build intelligent, data-driven applications, however, they need to get the users' consent before acquiring data that can be further used to enhance the user experience. Application developers can use third-party consent management software to manage consent and preferences related data and to give more control to the user. The enhanced user interface on the software will also provide better user experience thereby increasing brand loyalty of the user in the long run. Over the past few years, the quality and quantity of mobile applications has improved significantly. There is still significant scope for the growth for the mobile application industry, which represents significant opportunities for consent management software providers.

Europe to lead the market with the highest market share during the forecast period

Europe is the leading region in the consent management market after enacting the General Data Protection Regulation (GDPR) and requiring data controllers to obtain consent before they can collect and use personal information. As business transformation continues to grow in Europe, organizations are looking to implement consent management platforms, to make their business grow in the consent management market. IAB Europe Transparency and Consent Framework (TCF) establishes a common ground of cooperation between publishers, advertisers, and consent management providers that can help smoothen the process of meeting the requirements of the GDPR.

  • By Company Type: Tier 1 - 20%, Tier 2 - 45%, and Tier 3 - 35%
  • By Designation: C-level - 35%, Directors - 45%, and Others - 40%
  • By Region: North America - 35%, Europe - 30%, APAC - 20%, RoW - 15%

Some prominent players profiled in the study include OneTrust (OneTrust, LLC.), Quantcast, Cookiebot (Cybot A/S), iubenda (iubenda s.r.l), Trunomi (Trunomi Ltd.), TrustArc (TrustArc Inc.), Crownpeak (Crownpeak Technology, Inc.), Piwik PRO (Piwik PRO Sp. z o.o.), BigID (BigID, Inc.), CIVIC, SAP SE (SAP), Sourcepoint, HIPAAT (HIPAAT International Inc.), Didomi (DIDOMI), Osano (Osano, Inc.), Otonomo (Otonomo Technologies Ltd.), PossibleNOW (PossibleNOW, Inc.), Verizon Media, Usercentrics (Usercentrics GmbH), Secure Privacy, and Rakuten Advertising (Rakuten, Inc.).

Research coverage

The market study covers the consent management market across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as by component (software and services), service (professional services and managed services), touchpoint (mobile app and web app), deployment mode (cloud and on-premises), organization size (large enterprises and SMEs), and by region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall consent management market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Bigid
  • Crownpeak
  • Iubenda
  • Otonomo
  • Quantcast
  • Secure Privacy
  • MORE

1 Introduction
1.1 Introduction to Covid-19
1.2 Covid-19 Health Assessment
1.3 Covid-19 Economic Assessment
1.3.1 Covid-19 Economic Impact-Scenario Assessment
1.4 Objectives of the Study
1.5 Market Definition
1.5.1 Inclusions and Exclusions
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.6.3 Years Considered for the Study
1.7 Currency Considered
1.8 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Assumptions for the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Market
4.2 Consent Management Market in Europe, by Component and Country
4.3 Market in North America, by Component and Country
4.4 Consent Management Market: Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Awareness of Data Compliance Regulations
5.2.1.2 Rising Cyber Attacks, Data Breaches, and the Need for Data Security
5.2.1.3 Increased Demand for Customers to Control Their Consent and Preferences
5.2.1.4 Implementation of Pbd Enhancing Data Privacy
5.2.2 Opportunities
5.2.2.1 Advancement in Digital Consent Management
5.2.2.2 Additional Revenue Generation for Channel Partners
5.2.2.3 Adoption of a User Experience (Ux)-Driven Approach
5.2.3 Challenges
5.2.3.1 Changing and Dynamic Regulatory Landscape
5.2.3.2 Presence of Open Source Consent Management Software Vendors
5.3 Industry Use Cases
5.3.1 Use Case 1: Anthony Nolan Protects Donors’ Most Sensitive Information With Onetrust
5.3.2 Use Case 2: European Clothing Brand Taps Trustarc for Comprehensive Cookie Consent Management in Compliance With Eu Regulations
5.3.3 Use Case 3: Candid Partnered With Piwik Pro to Establish the Gdpr Compliance System
5.4 Impact of Emerging Technologies
5.4.1 Artificial Intelligence/Machine Learning
5.4.2 Big Data and Analytics
5.4.3 Blockchain
5.5 Impact of Covid-19 on Consent and Privacy Management

6 Consent Management Market, by Component
6.1 Introduction
6.2 Software
6.2.1 Software: Market Drivers
6.3 Services
6.3.1 Professional Services
6.3.1.1 Consulting
6.3.1.1.1 Consulting: Market Drivers
6.3.1.2 Implementation
6.3.1.2.1 Implementation: Market Drivers
6.3.1.3 Support and Maintenance
6.3.1.3.1 Support and Maintenance: Market Drivers
6.3.2 Managed Services
6.3.2.1 Managed Services: Market Drivers

7 Consent Management Market, by Touchpoint
7.1 Introduction
7.2 Mobile App
7.2.1 Mobile App: Market Drivers
7.3 Web App
7.3.1 Web App: Market Drivers

8 Consent Management Market, by Deployment Type
8.1 Introduction
8.2 Cloud
8.2.1 Cloud: Market Drivers
8.3 On-Premises
8.3.1 On-Premises: Market Drivers

9 Consent Management Market, by Organization Size
9.1 Introduction
9.2 Large Enterprises
9.2.1 Large Enterprises: Market Drivers
9.3 Small and Medium-Sized Enterprises
9.3.1 Small and Medium-Sized Enterprises: Market Drivers

10 Consent Management Market, by Region
10.1 Introduction
10.2 Europe
10.2.1 Europe: Market Regulatory Implications
10.2.2 United Kingdom
10.2.2.1 United Kingdom: Market Drivers
10.2.3 Germany
10.2.3.1 Germany: Market Drivers
10.2.4 Rest of Europe
10.3 North America
10.3.1 North America: Market Regulatory Implications
10.3.2 United States
10.3.2.1 United States: Market Drivers
10.3.3 Canada
10.3.3.1 Canada: Market Drivers
10.4 Asia-Pacific
10.4.1 Asia-Pacific: Market Regulatory Implications
10.4.2 Australia
10.4.2.1 Australia: Market Drivers
10.4.3 India
10.4.3.1 India: Market Drivers
10.4.4 Rest of Asia-Pacific
10.5 Rest of the World
10.5.1 Rest of the World: Consent Management Market Regulatory Implications
10.5.2 Mexico
10.5.2.1 Mexico: Market Drivers
10.5.3 South Africa
10.5.3.1 South Africa: Market Drivers
10.5.4 Others

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches and Product Enhancements
11.2.2 Partnerships
11.2.3 Acquisitions
11.3 Market Ranking of Key Players

12 Company Profiles
12.1 Introduction
12.2 Onetrust
Business Overview, Solutions Offered, Recent Developments, and SWOT Analysis
12.3 Quantcast
12.4 Piwik Pro
12.5 Trustarc
12.6 Cookiebot
12.7 Iubenda
12.8 Trunomi
12.9 Crownpeak
12.10 Bigid
12.11 Civic
12.12 SAP
12.13 Sourcepoint
12.14 Hipaat International
12.15 Didomi
12.16 Osano
12.17 Otonomo
12.18 Possiblenow
12.19 Verizon Media
12.20 Usercentrics
12.21 Secure Privacy
12.22 Rakuten Marketing
Details on Business Overview, Solutions Offered, Recent Developments, and SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
12.23 Right to Win

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details

List of Tables
Table 1 Factor Analysis
Table 2 Consent Management Market Size, by Component, 2018-2025 (USD Million)
Table 3 Software: Market Size, by Region, 2018-2025 (USD Million)
Table 4 Services: Market Size, by Type, 2018-2025 (USD Million)
Table 5 Services: Market Size, by Region, 2018-2025 (USD Million)
Table 6 Professional Services: Market Size, by Region, 2018-2025 (USD Million)
Table 7 Professional Services: Market Size, by Type, 2018-2025 (USD Million)
Table 8 Consulting Market Size, by Region, 2018-2025 (USD Million)
Table 9 Implementation Market Size, by Region, 2018-2025 (USD Million)
Table 10 Support and Maintenance Market Size, by Region, 2018-2025 (USD Million)
Table 11 Managed Services: Market Size, by Region, 2018-2025 (USD Million)
Table 12 Consent Management Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 13 Mobile App: Market Size, by Region, 2018-2025 (USD Million)
Table 14 Web App: Market Size, by Region, 2018-2025 (USD Million)
Table 15 Consent Management Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 16 Cloud: Market Size, by Region, 2018-2025 (USD Million)
Table 17 On-Premises: Market Size, by Region, 2018-2025 (USD Million)
Table 18 Consent Management Market Size, by Organization Size, 2018-2025 (USD Million)
Table 19 Large Enterprises: Market Size, by Region, 2018-2025 (USD Million)
Table 20 Large Enterprises: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 21 Small and Medium-Sized Enterprises: Market Size, by Region, 2018-2025 (USD Million)
Table 22 Small and Medium-Sized Enterprises: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 23 Consent Management Market Size, by Region, 2018-2025 (USD Million)
Table 24 Europe: Consent Management Market Size, by Component, 2018-2025 (USD Million)
Table 25 Europe: Market Size, by Service, 2018-2025 (USD Million)
Table 26 Europe: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 27 Europe: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 28 Europe: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 29 Europe: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 30 Europe: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 31 Europe: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 32 Europe: Market Size, by Country, 2018-2025 (USD Million)
Table 33 United Kingdom: Market Size, by Component, 2018-2025 (USD Million)
Table 34 United Kingdom: Market Size, by Service, 2018-2025 (USD Million)
Table 35 United Kingdom: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 36 United Kingdom: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 37 United Kingdom: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 38 United Kingdom: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 39 United Kingdom: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 40 United Kingdom: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 41 Germany: Market Size, by Component, 2018-2025 (USD Million)
Table 42 Germany: Market Size, by Service, 2018-2025 (USD Million)
Table 43 Germany: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 44 Germany: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 45 Germany: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 46 Germany: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 47 Germany: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 48 Germany: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 49 North America: Consent Management Market Size, by Component, 2018-2025 (USD Million)
Table 50 North America: Market Size, by Service, 2018-2025 (USD Million)
Table 51 North America: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 52 North America: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 53 North America: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 54 North America: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 55 North America: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 56 North America: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 57 North America: Market Size, by Country, 2018-2025 (USD Million)
Table 58 United States: Consent Management Market Size, by Component, 2018-2025 (USD Million)
Table 59 United States: Market Size, by Service, 2018-2025 (USD Million)
Table 60 United States: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 61 United States: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 62 United States: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 63 United States: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 64 United States: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 65 United States: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 66 Canada: Market Size, by Component, 2018-2025 (USD Million)
Table 67 Canada: Market Size, by Service, 2018-2025 (USD Million)
Table 68 Canada: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 69 Canada: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 70 Canada: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 71 Canada: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 72 Canada: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 73 Canada: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 74 Asia-Pacific: Consent Management Market Size, by Component, 2018-2025 (USD Million)
Table 75 Asia-Pacific: Market Size, by Service, 2018-2025 (USD Million)
Table 76 Asia-Pacific: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 77 Asia-Pacific: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 78 Asia-Pacific: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 79 Asia-Pacific: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 80 Asia-Pacific: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 81 Asia-Pacific: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 82 Asia-Pacific: Market Size, by Country, 2018-2025 (USD Million)
Table 83 Australia: Market Size, by Component, 2018-2025 (USD Million)
Table 84 Australia: Market Size, by Service, 2018-2025 (USD Million)
Table 85 Australia: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 86 Australia: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 87 Australia: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 88 Australia: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 89 Australia: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 90 Australia: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 91 Rest of the World: Consent Management Market Size, by Component, 2018-2025 (USD Million)
Table 92 Rest of the World: Market Size, by Service, 2018-2025 (USD Million)
Table 93 Rest of the World: Market Size, by Professional Service, 2018-2025 (USD Million)
Table 94 Rest of the World: Market Size, by Touchpoint, 2018-2025 (USD Million)
Table 95 Rest of the World: Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 96 Rest of the World: Large Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 97 Rest of the World: Small and Medium-Sized Enterprises Market Size, by Deployment Type, 2018-2025 (USD Million)
Table 98 Rest of the World: Market Size, by Organization Size, 2018-2025 (USD Million)
Table 99 Rest of the World: Market Size, by Country, 2018-2025 (USD Million)
Table 100 New Product Launches and Product Enhancements, March 2018- April 2020
Table 101 Partnerships, June 2018- February 2020
Table 102 Acquisitions, October 2018- November 2019

List of Figures
Figure 1 Covid-19: the Global Propagation
Figure 2 Covid-19 Propagation: Select Countries
Figure 3 Revised Gdp Forecasts for Select G20 Countries in 2020
Figure 4 Criteria Impacting the Global Economy
Figure 5 Scenarios in Terms of Recovery of the Global Economy
Figure 6 Consent Management Market: Research Design
Figure 7 Data Triangulation
Figure 8 Market Size Estimation Methodology: Approach 1 (Supply Side): Revenue of Consent Management Vendors Offering Software and Services
Figure 9 Market Size Estimation Methodology: Approach 2 - Top-Down (Demand Side): Share of the Market Through Overall Privacy Spending on Compliance
Figure 10 Consent Management Market Size, 2018-2025, USD Million
Figure 11 Software Segment to Hold a Higher Market Share During the Forecast Period
Figure 12 Professional Services Segment to Hold a Higher Market Share in 2020
Figure 13 Implementation Segment to Hold the Highest Market Share in 2020
Figure 14 Web App Segment to Lead the Consent Management Market in 2020
Figure 15 Cloud Segment to Account for a Higher Market Share During the Forecast Period
Figure 16 Large Enterprises Segment to Lead the Market in 2020
Figure 17 Consent Management Market: Regional Snapshot With Key Countries
Figure 18 North America to Grow at the Highest CAGR from 2020 to 2025
Figure 19 Advancement in Digital Consent Management to Provide Growth Opportunities in the Market During the Forecast Period
Figure 20 Software Segment and United Kingdom to Lead the Consent Management Market in 2020
Figure 21 Software Segment and United States to Lead the Consent Management Market in 2020
Figure 22 United States, United Kingdom, and Australia to Grow at High Growth Rates During the Forecast Period
Figure 23 Drivers, Opportunities, and Challenges: Consent Management Market
Figure 24 Software Segment to Hold a Larger Market Size During the Forecast Period
Figure 25 Professional Services Segment to Hold a Larger Market Size During the Forecast Period
Figure 26 Implementation Segment to Hold the Largest Market Size During the Forecast Period
Figure 27 Mobile App Segment to Grow at a Higher Growth Rate During the Forecast Period
Figure 28 Cloud Segment to Hold a Larger Market Size During the Forecast Period
Figure 29 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 30 North America to Hold the Largest Market Size During the Forecast Period
Figure 31 Europe: Market Snapshot
Figure 32 North America: Market Snapshot
Figure 33 Companies Adopted New Product Launches and Product Enhancements as Key Growth Strategies Between January 2018 and January 2020
Figure 34 Market Evaluation Framework
Figure 35 Market Ranking of Key Players in the Consent Management Market, 2020
Figure 36 Onetrust: SWOT Analysis
Figure 37 Quantcast: SWOT Analysis
Figure 38 Piwik Pro: SWOT Analysis
Figure 39 Trustarc: SWOT Analysis
Figure 40 Cookiebot: SWOT Analysis

Note: Product cover images may vary from those shown
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  • Bigid
  • Civic
  • Cookiebot
  • Crownpeak
  • Didomi
  • Hipaat International
  • Iubenda
  • Onetrust
  • Osano
  • Otonomo
  • Piwik Pro
  • Possiblenow
  • Quantcast
  • Rakuten Marketing
  • SAP
  • Secure Privacy
  • Sourcepoint
  • Trunomi
  • Trustarc
  • Usercentrics
  • Verizon Media
Note: Product cover images may vary from those shown
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