The Procter & Gamble Company: Enterprise Tech Ecosystem Series

Summary

P&G has been migrating its manufacturing data to cloud to efficiently store, analyze, and manage information.

P&G is focused on building a digital marketing ecosystem to improve its marketing and digital capabilities.

Its key technology accelerator and innovation platform includes E-Center & E-Center 2.0, Singapore Innovation Center (SgIC), GrowthWorks, Consumer Innovation Incubator, and vGROW.

P&G's vendors for major ICT contracts include Elisa Smart Factory (Elisa Oyj), TerraCycle Inc., Anylogic North America, LLC, GE Digital LLC, and various others.

The report provides information and insights into P&G's tech activities, including -

Insights of its digital transformation strategies, accelerator, and innovation centers
Overview of technology initiatives covering partnerships and innovative product launch
Insights on each technology initiative including technology theme, objective, and benefits
Details of estimated ICT budgets and major ICT contracts

Scope

In 2019, P&G established GrowthWorks in Singapore with an investment of S$12 million, and also formed a vGROW platform that identifies and collaborates with startups, individuals and small businesses that offer industry-leading innovative solutions.
P&G’s brand SK-II in partnership with Soul Machines launched a digital avatar to interact with consumers to deliver beauty and skincare advice on the web.
P&G has been tapping the power of data and analytics for business intelligence and to improve productivity, automate additional manufacturing activities, targeted marketing, supply chain cost savings, and improve customer service.
P&G is leveraging robotics for production and supply chain automation.

Reasons to Buy

Gain insights into P&G's tech operations.
Gain insights into its tech strategies and innovation initiatives.
Gain insights into its technology themes under focus.
Gain insights into various technology introduction, adoption, and partnership strategies of P&G.