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Savory Snacks in Poland: Top Growth Opportunities

  • ID: 5094206
  • Report
  • March 2020
  • Region: Poland
  • 68 pages
  • GlobalData

FEATURED COMPANIES

  • Paulig Group
  • PepsiCo
  • Teasdale Foods
  • MORE
Summary

Savory Snacks in Poland: Top Growth Opportunities provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks market in Poland through the publisher's detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Savory Snacks in Poland provides an overview of the Savory Snacks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The publisher's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -
  • Key consumer demographic groups driving consumption within Poland market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2013-2018 for Poland, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs
Scope
  • Amongst the top ten high potential countries, the Polish Savory Snacks sector ranked eighth on the publisher's Opportunity Score and was valued at US$557.1 million in 2018.
  • The Polish savory snacks sector is expected to register strong growth at a CAGR of 5.7% over the next five years
  • The Polish savory snacks sector was led by the potato chips category in value terms in 2018
Reasons to Buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Polish Savory Snacks consumers.
  • This is based on the publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Paulig Group
  • PepsiCo
  • Teasdale Foods
  • MORE
1. Introducing a top growth market for Savory Snacks
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • The publisher's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
  • Savory Snacks retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Penetration of Health and Wellness claims by category
  • Consumer trends summary
6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Product and packaging
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Consumer spaces to target
  • Segment opportunities
8. Appendix and Definitions

List of Tables
  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Key Performance Metrics, 2013-2018; 2018-2023
  • Winners and losers by category, value, 2018-2023
  • Volume growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Savory Snacks category fragmentation, 2018
  • Private label penetration
  • International and domestic trademark owner analysis
  • Key consumption volume shares by consumer group, 2018
2018 Consumption volume shares by consumer group

List of Figures
  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • The publisher's strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and 2018-2023
  • Value market growth by category, 2013-2023
  • Winners and losers by category, Value, 2018-2023
  • Volume growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Value and volume growth by category, 2013-2023
  • Cumulative value share by brand, 2018
  • Contribution to value change by Health & Wellness claim
  • Penetration of Health and Wellness claims by category, 2018
  • Packaging materials volume share, 2018 & 2023
  • Packaging closure materials volume share, 2018 & 2023
  • Projected CAGR for top five categories by value, 2018-2023
Note: Product cover images may vary from those shown
  • The Lorenz Bahlsen Snack-World Gmbh & Co Kg
  • PepsiCo
  • Intersnack Group GmbH & Co. KG
  • Teasdale Foods
  • Paulig Group
Note: Product cover images may vary from those shown
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