New Mealtime Priorities: COVID-19 Case Study

Summary

In response to the outbreak of COVID-19, mandatory and voluntary self-isolation measures have been implemented by consumers around the world. Almost every aspect of consumers’ lives has been impacted as a result, including what they purchase, how and where they go shopping, and what they prepare and consume at mealtimes.

This report is part of the publisher's COVID-19 Case Study series, which analyses specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. It focuses on how mealtime priorities and preferences have shifted for consumers.

Scope

• The notion of "cocooning" has evolved significantly over the past few decades, and has never been more relevant than it is now .
• Community spirit will be on display as restaurants offer free meals and deals to children and healthcare workers.
• Take-out meals will undergo a facelift to encourage at-home diners to continue sharing their food photos online.
• More local eateries will evolve into temporary grocery stores offering residents pantry staples.
• Chains will expand into meal kits for diners seeking a balance between restaurant flavor and home freshness.
• Regulations around take-out and delivered alcohol will be relaxed, presenting potential pairing opportunities.

Reasons to Buy

• Understand a specific examples of consumer trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.