Global Augmented Reality Automotive Market by Vehicle Type (Battery Electric Vehicle (BEV) and Hybrid Vehicles), by Function, by Company and by Geography, Forecast & Opportunities, 2025

The Global Augmented Reality Automotive Market is projected to reach USD 9 Billion by 2025 at a CAGR of over 30% in value terms owing to growing connected vehicles, growing technological advancements and rising consumer demand for enhanced in-vehicle safety. The demand for augmented reality automotive functions is directly linked to the vehicle production in a region. In terms of regional analysis, North America dominated the augmented reality automotive market in 2019 and the trend is expected to continue over the next five years as well.

Some of the major players operating in the Global Augmented Reality Automotive Market are Panasonic Corporation, Robert Bosch GmbH, Garmin Ltd., Texas Instruments Inc., Nippon Seiki Co., Ltd., Harman International Industries Inc., Continental AG, Denso Corporation, Pioneer Corporation, Visteon Corporation etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

• Historical Years: 2015-2018
• Base Year: 2019
• Estimated Year: 2020
• Forecast Period: 2021–2025

Objective of the Study:

• To assess the demand-supply scenario of the Global Augmented Reality Automotive Market which covers production, demand and supply of Augmented Reality Automotive globally.
• To analyse and forecast the market size of the Global Augmented Reality Automotive Market in terms of volume and Value.
• To classify and forecast the Global Augmented Reality Automotive Market based on vehicle type, Function and regional distribution.
• To identify drivers and challenges for the Global Augmented Reality Automotive Market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Global Augmented Reality Automotive Market.
• To identify and analyse the profile of leading players involved in the manufacturing of the Global Augmented Reality Automotive Market.

To perform the study, the author conducted primary as well as exhaustive secondary research. Initially, the author prepared an exhaustive list of Augmented Reality Automotive manufacturers operating globally. Subsequently, researchers conducted primary research surveys, which include primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, the author could include manufacturers which could not be identified due to the limitations of secondary research. The author analysed product offerings and regional presence of all major Augmented Reality Automotive supplier across the globe.

The author calculated the market size for the Global Augmented Reality Automotive Market by using a bottom-up technique, wherein the manufacturers’ value data for different types of warehouse vehicles, were recorded as well as forecast for the future years. Researchers sourced these values from the industry experts and company representatives, and externally validated through analysing historical sales data of respective manufacturer to arrive at the overall market size. Multiple secondary sources such as directories, Company Websites, company annual reports, white papers, investor presentations and financial reports were also used.

Key Target Audience:

• Automotive AR HUD system manufacturers and component suppliers
• Automobile Manufacturers
• Automotive display panel manufacturers
• Research Institutes
• Associations, organizations, forums and alliances related to Augmented Reality Automotive manufacturers.
• Industry associations
• Market research and consulting firm.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Augmented Reality Automotive manufacturers, customers and policy makers. The study would also help them to target the growing segments over the coming years (next two to five years), thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:
In this report, the Global Augmented Reality Automotive Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Global Augmented Reality Automotive Market, by Electric Vehicle:

• Battery Electric Vehicle (BEV)
• Hybrid Vehicles

Global Augmented Reality Automotive Market, by Sensor Technology:

• Lidar
• Sensor Fusion
• Radar
• CCD/VMOS Image Sensors

Global Augmented Reality Automotive Market, by Level of Autonomous Driving:

• Conventional Level of Driving
• Semi-Autonomous Level of Driving

Global Augmented Reality Automotive Market, by Function:

• AR HUD With Navigation
• AR HUD With Standard Functions
• AR HUD With Adaptive Cruise Control (ACC)
• AR HUD With Lane Departure Warning (LDW)
• Advanced AR HUD

Global Augmented Reality Automotive Market, by Region:

• Asia Pacific
• India
• Japan
• Russia
• Australia
• China
• Europe
• United Kingdom
• Italy
• France
• Germany
• Spian
• North America
• United States
• Mexico
• Canada
• South America
• Brazil
• Argentina
• Colombia
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE
• Qatar

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Augmented Reality Automotive Market.

Available Customizations:
With the given market data, the author offers customizations according the client’s specific needs.