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Tariff Trends SnapShot 153 - The development of Sub Brands by Mobile Network Operators

  • Report
  • June 2020
  • Region: Global
  • Tariff Consultancy
  • ID: 5116227

In SnapShot 153, the analyst examines the development of Sub Brands by Mobile Network operators MNOs are using Sub Brands to address new customer segments and expand their business. Sub brands are being developed to focus on the youth market and low-cost brands that are separate from the established brand. The MNOs are also building in-house digital-only brands as an experiment in providing digitalized services.

Telecomspricing examines the growth in MNO Sub Brands with brief profiles of the key new service launches worldwide. It examines pricing and product positioning of the new sub brands with customer take up and the attraction of the new services offered. 

Deliverable: PowerPoint 37 slides packed with information and pricing examples.

Table of Contents

1. Introduction - The new MNO Sub Brands that are being introduced
2. Sub-brands that have gone          
3. New MNO Sub Brands in Europe including for the business segment
4. New MNO Sub Brands outside Europe
5. Business models for the MNO Sub Brand
6. Conclusions – The advantages of the MNO Sub Brand


Companies Mentioned

A selection of companies mentioned in this report includes:

  • Belong
  • Blau
  • Dipper
  • Fido
  • Ho
  • Imagine
  • Kena Mobile
  • Lowi
  • O2
  • Ookyo
  • Skinny
  • sosh
  • Tuenti (Argentina
  • VOXI
  • Very Mobile
  • Visible
  • YOXO
  • Yahoo Mobile
  • Yu Belong


The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.

The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.