This report forecasts to 2024 US e-commerce retail sales in nominal US dollars for electronic shopping (e-shopping) and mail-order houses. Sales are segmented by merchandise line in terms of: apparel and accessories; electronics and appliances; furniture and furnishings; multimedia and software; health, beauty, and drug; recreation goods; food and beverages; office equipment and supplies; other merchandise such as collectibles, hardware, and jewelry; and nonmerchandise receipts such as advertising, commissions, customer support, and shipping and handling.
This report also shows forecasts for e-commerce retail sales by type of establishment, specifically: e-shopping and mail-order houses; motor vehicle dealers and parts stores; clothing and accessory stores; food and beverage stores; general hardware stores; recreation goods stores; electronics and appliance stores; other establishments such as furniture and home furnishings stores, health and personal care stores, and general merchandise stores.
To illustrate historical trends, e-commerce retail sales, total retail sales, and the various segments are provided in annual series from 2009 to 2019.
For the purposes of this report, e-commerce refers to sales arranged over the internet, including mobile (m-commerce). Payment may or may not be made via the internet. This report excludes business-to-business (B2B) sales of new and used merchandise, as well as spending on multimedia streaming services. Electronic activities of the agriculture, construction, and mining sectors, as well as non-merchant wholesalers and parts of the service sector are also excluded.
Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.
- Historical Trends
- Key Economic Indicators
- Environmental & Regulatory Factors
- Apparel & Accessories
- Electronics & Appliances
- Furniture & Furnishings
- Multimedia & Software
- Recreation Goods
- Health, Beauty, & Drug
- Food & Beverages
- Office Equipment & Supplies
- Other Merchandise
- Nonmerchandise Receipts
- Industry Characteristics
- Industry Codes
Figure 2 - US E-Commerce Retail Sales Trends, 2009 - 2019
Table 1 - Key Indicators for US E-Commerce Retail Sales, 2009 - 2024 (2012US$ bil)
Figure 3 - US Retail Sales Value Growth by Establishment Type, 2009 - 2024 (US$ bil)
Figure 4 - US Retail Sales Compound Annual Growth by Establishment Type, 2009 - 2024 (%)
Table 2 - US Retail Sales by Merchandise Line, 2009 - 2024 (US$ bil)
Figure 5 - US Total E-Commerce Retail Sales by Establishment Performance Index, 2009 - 2024 (2019=100)
Table 3 - US Total E-Commerce Retail Sales by Establishment, 2009 - 2024 (US$ bil)
Figure 6 - US E-Commerce Sales’ Share of Total Retail Sales, 2009 - 2024 (%)
Figure 7 - US E-Shopping & Mail-Order E-Commerce Retail Sales by Merchandise Line Performance Index, 2009 - 2024 (2019=100)
Table 4 - US E-Shopping & Mail-Order Retail Sales by Merchandise Line, 2009 - 2024 (US$ bil)
Figure 8 - US Survey: Respondents’ Most Recent Television Purchase by Retail Channel (%)
Figure 9 - US Survey: Attitudes about Examining Televisions before Purchase (%)
Figure 10 - US Survey: US Adults’ Office Furniture Purchasing Habits (%)
Figure 11 - US Survey: US Adults’ Increased Use of Grocery Delivery Services by Age and Gender (%)
Figure 12 - US Survey: Percent of Respondents that Signed up for Amazon Prime
Table 5 - Leading Participants in the US E-Commerce Market by Merchandise Line
Table 6 - NAICS & SIC Codes Related to E-Commerce