The baby monitor market was valued at $1.2 billion in 2019, and is projected to reach $1.9 billion by 2027, growing at a CAGR of 5.4% from 2020 to 2027. A baby monitor is basically a baby alarm, which facilitates parents to remotely track the movements and other activities of the baby. A basic audio monitor consists of a transmitter and microphone, which enables a two-way communication between the parent and the baby. Baby video monitor is an advanced version of baby monitor, which allows parents to see and monitor baby’s movements. Further, baby monitors with movement trackers and preinstalled lullabies are also available in the market to cater to the varying needs of the parents.
Latest innovation in the market can be seen in terms of smart baby monitors. These monitors are controlled by smartphones through its specified app. Smartphone apps allow parents to monitor a camera-equipped device, such as another smartphone or a tablet. Alternatively, Wi-Fi or Bluetooth can link a camera to a dedicated app on a smartphone or tablet. This means a smart device does not need to be left in the baby's room. Hence, handling and controlling of the monitors through these devices has been easier. Increase in the number of working parents and nuclear families has led to a higher adoption of baby monitors in homes and day care centers. Furthermore, growth in awareness regarding baby safety, increase in disposable income, and rise in online retailing are other factors that fuel the growth of the market. However, declining birth rate due to sedentary lifestyle and safety concerns associated with these products are among major challenges for the players operating in the industry. Irrespective of challenges, the industry is anticipated to offer lucrative business opportunities in developed as well as developing regions in the near future. High penetration of smartphones and increased usage of internet have resulted into improved retailing.
This feature has encouraged many vendors to conduct their business online. Parents and day care centers can browse numerous baby monitor products and buy them online, as they have easy access to internet. Parents prefer to shop online rather than visit stores, as online retailers offer best price deals. This factor provides promising growth opportunities for the market during the forecast period.
The global baby monitor market is segmented on the basis of product type, connectivity, distribution channels, and region. Based on product type, the market is bifurcated into audio and video baby monitors. By connectivity, it is categorized into wired and wireless baby monitors. Wireless baby monitors offer the advantage of portability, ease of installation, and connection as these can be easily connected to WLAN. On the basis of distribution channels, the market is divided into retail stores, supermarket/hypermarket, specialty stores, and E-commerce. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include Samsung Electronics Co. Ltd., Dorel Industries Inc., Angelcare Monitors Inc., LOREX Technology Inc., VTech Holdings Ltd., ShenZhen Foscam Intelligent Technology Co. Ltd, Summer Infant Inc., Koninklijke Philips N.V, Nest Lab. Inc., and Withings Inc.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Product Type
By Connectivity
By distribution channels
By Region
This feature has encouraged many vendors to conduct their business online. Parents and day care centers can browse numerous baby monitor products and buy them online, as they have easy access to internet. Parents prefer to shop online rather than visit stores, as online retailers offer best price deals. This factor provides promising growth opportunities for the market during the forecast period.
The global baby monitor market is segmented on the basis of product type, connectivity, distribution channels, and region. Based on product type, the market is bifurcated into audio and video baby monitors. By connectivity, it is categorized into wired and wireless baby monitors. Wireless baby monitors offer the advantage of portability, ease of installation, and connection as these can be easily connected to WLAN. On the basis of distribution channels, the market is divided into retail stores, supermarket/hypermarket, specialty stores, and E-commerce. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include Samsung Electronics Co. Ltd., Dorel Industries Inc., Angelcare Monitors Inc., LOREX Technology Inc., VTech Holdings Ltd., ShenZhen Foscam Intelligent Technology Co. Ltd, Summer Infant Inc., Koninklijke Philips N.V, Nest Lab. Inc., and Withings Inc.
KEY BENEFITS FOR STAKEHOLDERS
- This study provides an in-depth analysis of the baby monitors market with current and future trends to elucidate the imminent investment pockets in the market.
- The report provides information regarding key drivers, restraints, and opportunities with impact analysis.
- Porters five forces analysis of industry and SWOT analysis of the key market players have been provided to illustrate the business strategies adopted by them.
- The value chain analysis of the industry highlights the key intermediaries involved and elaborates their roles and value additions at every stage in the value chain.
- The quantitative analysis of the market during the period 2020-2027 has been provided to elaborate the market potential.
KEY MARKET SEGMENTS
By Product Type
- Audio
- Video
By Connectivity
- Wired
- Wireless
By distribution channels
- Retail Stores
- Supermarket/Hypermarket
- E-Commerce
- Specialty Stores
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Baby Monitor Market, by Product Type
Chapter 5: Baby Monitor Market, by Connectivity
Chapter 6: Baby Monitor Market, by Distribution Channel
Chapter 7: Baby Monitor Market, by Region
Chapter 8: Competitive Landscape
Chapter 9: Company Profiles
Executive Summary
According to the report titled, 'Global Baby Monitor Market by Product Type, Connectivity, and Distribution Channel: Global Opportunities and Forecasts, 2020-2027', the baby monitor market size was valued at $1.2 billion in 2019, and is projected to reach $1.9 billion by 2027, growing at a CAGR of 5.4% from 2020 to 2027. The global baby monitor market is expected to grow at a CAGR of 5.4% during forecast period. In 2019, North America accounted for the largest share of around 63.2%, owing to higher per-capita spending on baby care products and prevalence of nuclear family culture. However, emerging countries in Asia, such as China and India, would witness increase in demand for baby monitors during the forecast period ,owing to increase in awareness, rise in number of employed parents, and growth in disposable income.The growth in value sales for baby monitors is attributable to surge in demand for innovative products in baby monitor category, which facilitate better results. Thus, increase in willingness of customers for different types of monitors is expected to fuel the baby monitor market demand. The digital surveill anceindustry has been evolving in terms of innovations and demand. Manufacturers are focusing on key innovations that cater to the requirements of their target customers .Therefore, increase in awareness toward baby’s health and care has been witnessed among people residing in the developed as well as the developing countries .This has resulted in increased demand for various types of special monitors such as video surveillance monitors and smart monitors. Thus, baby monitors are gaining in creased traction among digital and electronic products manufacturers, which significantly drives the global baby monitor market growth.
Baby monitors have witnessed higher rate of penetration in North America and Europe. However, low availability has been observed for these products in some major parts of Asia-Pacific and LAMEA, which is attributable to low performing macro-economic factors such as internet penetration and aggressive marketing strategies by the manufacturers. Thus, lower penetration of such products limits the growth of the baby monitors market.
The global baby monitor market is segmented into audio and video on the basis of product type. Among the two types, video baby monitors accounted for a larger share of around 85.1% of the overall market in 2019and is expected to maintain this trend through out the forecast period, owing to increase in demand for high-end baby monitoring devices with smart monitoring features. This segment is anticipated to witness faster growth in the developed economies, and would account for 86.1% of the overall baby monitors market analysis by 2027.
Based on the connectivity, the market has been segregated into wireless baby monitors & wired baby monitors. The segment of wireless baby monitors is expected to account for 92.9% of the overall market revenue by 2027, as these monitors offer greater portability and ease of connectivity, compared to the wired baby monitors. Moreover, the demand for wired baby monitors would gradually decrease in the future, as these are perceived to be unsecure for babies due to the sensor cord attached to them.
Key Findings Of The Study
Quantitative analysis of the current market trends, estimations, and dynamics of the global market for the period of 2020 to 2027 to identify the prevailing baby monitor market opportunity.
In 2019, North America was the highest revenue-generating market, owing to higherad option of niche baby care products.
Western Europe has emerged to be the second largest market with Germany and U.K. accounting for the prominent baby monitor market share by value.
Video monitors have emerged to be the prominent segment due to increasing demand for high-end baby monitoring devices with smart monitoring features.
The Asia-Pacific region would witness the fastest growth during 2019-2027, owing to increase in adoption of high-end baby monitors in developing economies such as China and India
The prominent companies operating in the baby monitor industry include Samsung Electronics Co. Ltd., Dorel Industries, Inc., Angel care Monitors, Inc., LOREX Technology, Inc., VTech Holdings Ltd., ShenZhen Foscam Intelligent Technology Co. Ltd., Summer Infant, Inc., Koninklijke Philips N.V., Nest Labs, Inc., and Withings, Inc.Currently, the baby monitor market is majorlydriven by growth strategies such as product launch and acquisition.Lorex Technology, Inc., Summer Infant Inc., Nest Labs, Inc., and VTech Holdings Ltd. have launched smart baby monitors in recent past to increase their customer base and expand their market penetration.
Companies Mentioned
- Samsung Electronics Co. Ltd.
- Dorel Industries Inc.
- Angel care Monitors Inc.
- LOREX Technology Inc.
- VTech Holdings Ltd.
- ShenZhen Foscam Intelligent Technology Co. Ltd.
- Summer Infant Inc.
- Koninklijke Philips N.V.
- Nest Labs Inc.
- Withings Inc.Currently
- the baby monitor market is majorlydriven by growth strategies such as product launch and acquisition.Lorex Technology Inc.
- Summer Infant Inc.
- Nest Labs Inc.
- VTech Holdings Lt
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 261 |
| Published | April 2020 |
| Forecast Period | 2019 - 2027 |
| Estimated Market Value ( USD | $ 1.2 billion |
| Forecasted Market Value ( USD | $ 1.9 billion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 14 |
