The Philippines quick service restaurants market size was valued at $4.6 billion in 2018, and is expected to reach $7.9 billion by 2026, registering a CAGR of 6.9% from 2019 to 2026. As of 2016, the Philippines Food Service industry was valued at $1.5 billion establishing nearly 85,000 food outlets across the country. The influence of westernization among the target customers, the rise in per-capita income, and surge in number of millennial populations have been some of the key influential factors that help drive the overall growth of the food service industry in terms of value sales. Among the food service sectors, the quick service restaurants have been witnessing higher rate of value sales growth due to surge in demand for different types of fast food products.
Millennials are the prime customers for the quick service restaurants market since this set of population prefers food products that can be consumed with convenience and ease. This has led to rise in number fast food outlets across the country that comprise of both domestic and international brands. These outlets have been coming up with innovative food products that specifically cater to the requirements and demand of millennials. As of 2018, the millennials accounted for nearly one-third of the total Philippine population. Hence, the rise in number of millennials eventually drives the overall growth of the quick service restaurants market in terms of value sales.
Among the key players operating in the Philippines quick service restaurant market, the domestic player Jollibee Foods Corporation leads through its wide portfolio of leading fast food brands. Jollibee is followed by the U.S. fast food major McDonald’s. In 2017, the brand posted highest sales growth with increased rate of new product launches and consistent marketing and promotion activities on its core menu.
The Philippines quick service food restaurant market is segmented on the basis of food type and nature. On the basis of food type, the market is segmented into burger/sandwich, pizza/pasta, chicken, seafood and others. On the basis of nature, the market is bifurcated into independent and franchised.
Key players profiled in the report include BonChon Chicken Philippines, ArmyNavy Philippines, Shakey’s Pizza Asia Ventures Inc., 3M Pizza Philippines, Chooks-to-go, Goldlocks, Jollibbee, McDonald’s, Wendy’s, YUM Brands, and others.
Key benefits for stakeholders
The report provides an extensive analysis of the current and emerging market trends and opportunities in the global market.
The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing market opportunities.
A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favourable growth.
Key market segments
By Food Type
Burger/Sandwich
Pizza/Pasta
Chicken
Seafood
Others
By Nature
Independent
Franchised
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Chapter 1: Introduction 1.1. Report Description 1.2. Key Benefits for Stakeholders 1.3. Key Market Segments 1.4. Research Methodology 1.4.1. Primary Research 1.4.2. Secondary Research 1.4.3. Analyst Tools and Models
Chapter 2: Executive Summary 2.1. Key Findings 2.1.1. Top Impacting Factors 2.1.2. Top Investment Pockets 2.2. Cxo Perspective
Chapter 3: Market Overview 3.1. Market Definition and Scope 3.2. Key Forces Shaping Philippines Quick Service Restaurants Market 3.2.1. Moderate Bargaining Power of Suppliers 3.2.2. Moderate-To-High Threat of New Entrants 3.2.3. Moderate Threat of Substitutes 3.2.4. Moderate Intensity of Rivalry 3.2.5. Moderate Bargaining Power of Buyers 3.3. Consumer Sentimental Analysis 3.4. Value Chain Analysis 3.5. Market Dynamics 3.5.1. Drivers 3.5.1.1. Increase in Demand for Convenience Food 3.5.1.2. Key Promotional Strategies of Quick Service Restaurants 3.5.1.3. Implementation of Effective Pricing Strategy 3.5.2. Restraint 3.5.2.1. Increase in Health Issues Due to Consumption of Fast Food 3.5.3. Opportunities 3.5.3.1. Rise in Number of Millennial Populations 3.5.3.2. Rise of Social Media Marketing
Chapter 4: Philippines Quick Service Restaurants Market, by Food Type 4.1. Overview 4.2. Burger/Sandwich 4.2.1. Key Market Trends, Growth Factors, and Opportunities 4.3. Pizza/Pasta 4.3.1. Key Market Trends, Growth Factors, and Opportunities 4.4. Chicken 4.4.1. Key Market Trends, Growth Factors, and Opportunities 4.5. Seafood 4.5.1. Key Market Trends, Growth Factors, and Opportunities 4.6. Others 4.6.1. Key Market Trends, Growth Factors, and Opportunities
Chapter 5: Philippines Quick Service Restaurants Market, by Nature 5.1. Overview 5.2. Independent 5.2.1. Key Market Trends, Growth Factors, and Opportunities 5.3. Franchised 5.3.1. Key Market Trends, Growth Factors, and Opportunities 5.3.2. Market Size and Forecast, by Region
According to the report titled, 'Quick Service Restaurants Market by Food Type, and Nature: Philippines Opportunity Analysis and Industry Forecast, 2019-2026,” The Philippines quick service restaurants market size was valued at $4.6 billion in 2018, and is expected to reach $7.9 billion by 2026, registering a CAGR of 6.9% from 2019 to 2026.The burger/sandwich segment was the highest contributor to the market, with $1.7billion in 2018, and is estimated grow at a CAGR of 6.1% during the forecast period.
The Philippines quick service restaurants market has been continuously improvising in terms of product offerings, number of outlets, hospitality and other perks regarding prices that attracts a higher number of customers. Over the years, the Filipinos, specifically the millennials, have been open to different types of innovative food products due to increase in influence of westernization among the target customers. Considering this customer perception, some of the key players in the Philippines quick service restaurants market have been strategizing on innovating its existing product offerings. For instance, the U.S. fast food giant Kentucky Fried Chicken that specializes in the preparation of fried chicken, added new flavors in Spanish Salpicao, Japanese Teriyaki, and Spicy Gangnam Chicken for its Filipino customers.
Moreover, the quick service restaurants have been strategizing on broadening their menu to offer a wider selection of meals and snacks, owing to varying customer perception and preference for fast food products. Most of these operators offer value for money by facilitating promotional pricings, customer loyalty programs, weekly special, and others. Such increase in product offering from QSR outlets is expected to increase the Philippines quick service restaurants market share during the forecast period.
Some of the key players in the Philippines quick service restaurants market have been taking efforts on improvising the overall ambience of its establishments in the view of connecting to the culture and lifestyle of their customers. For instance, Pancake House, one of the key players in the Philippines market, took efforts of introducing interior designs that are attractive as well as alluring for majority Filipino customer visiting them.
Key Findings Of The Study
The Seafood segment is expected to grow at a CAGR of 9.1% during the forecast period. Burger/Sandwich segment is anticipated to dominate the Philippines Quick Service Restaurants marketgrowth, registering a CAGR of 6.1% during the forecast period. The Independent segment is anticipated to dominate the Philippines Quick Service Restaurants market analysis,with a CAGR of 7.5%during the forecast period. The Franchised segment is estimated to grow at a CAGR of 6.3%during the Philippines Quick Service Restaurants market forecast period.
Key players profiled in the Philippines Quick Service Restaurants industry include BonChon Chicken Philippines, ArmyNavy Philippines, Shakey’s Pizza Asia Ventures Inc., 3M Pizza Philippines, Chooks-to-go, Goldlocks, Jollibbee, McDonald’s, Wendy’s, YUM Brands and others.
Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
Scientific and technical writings for product information and related preemptions
Regional government and statistical databases for macro analysis
Authentic news articles and other related releases for market evaluation
Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
