Millennials are the prime customers for the quick service restaurants market since this set of population prefers food products that can be consumed with convenience and ease. This has led to rise in number fast food outlets across the country that comprise of both domestic and international brands. These outlets have been coming up with innovative food products that specifically cater to the requirements and demand of millennials. As of 2018, the millennials accounted for nearly one-third of the total Philippine population. Hence, the rise in number of millennials eventually drives the overall growth of the quick service restaurants market in terms of value sales.
Among the key players operating in the Philippines quick service restaurant market, the domestic player Jollibee Foods Corporation leads through its wide portfolio of leading fast food brands. Jollibee is followed by the U.S. fast food major McDonald’s. In 2017, the brand posted highest sales growth with increased rate of new product launches and consistent marketing and promotion activities on its core menu.
The Philippines quick service food restaurant market is segmented on the basis of food type and nature. On the basis of food type, the market is segmented into burger/sandwich, pizza/pasta, chicken, seafood and others. On the basis of nature, the market is bifurcated into independent and franchised.
Key players profiled in the report include BonChon Chicken Philippines, ArmyNavy Philippines, Shakey’s Pizza Asia Ventures Inc., 3M Pizza Philippines, Chooks-to-go, Goldlocks, Jollibbee, McDonald’s, Wendy’s, YUM Brands, and others.
Key benefits for stakeholders
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global market.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favourable growth.
By Food Type
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
Chapter 2: Executive Summary
2.1. Key Findings
2.1.1. Top Impacting Factors
2.1.2. Top Investment Pockets
2.2. Cxo Perspective
Chapter 3: Market Overview
3.1. Market Definition and Scope
3.2. Key Forces Shaping Philippines Quick Service Restaurants Market
3.2.1. Moderate Bargaining Power of Suppliers
3.2.2. Moderate-To-High Threat of New Entrants
3.2.3. Moderate Threat of Substitutes
3.2.4. Moderate Intensity of Rivalry
3.2.5. Moderate Bargaining Power of Buyers
3.3. Consumer Sentimental Analysis
3.4. Value Chain Analysis
3.5. Market Dynamics
22.214.171.124. Increase in Demand for Convenience Food
126.96.36.199. Key Promotional Strategies of Quick Service Restaurants
188.8.131.52. Implementation of Effective Pricing Strategy
184.108.40.206. Increase in Health Issues Due to Consumption of Fast Food
220.127.116.11. Rise in Number of Millennial Populations
18.104.22.168. Rise of Social Media Marketing
Chapter 4: Philippines Quick Service Restaurants Market, by Food Type
4.2.1. Key Market Trends, Growth Factors, and Opportunities
4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.4.1. Key Market Trends, Growth Factors, and Opportunities
4.5.1. Key Market Trends, Growth Factors, and Opportunities
4.6.1. Key Market Trends, Growth Factors, and Opportunities
Chapter 5: Philippines Quick Service Restaurants Market, by Nature
5.2.1. Key Market Trends, Growth Factors, and Opportunities
5.3.1. Key Market Trends, Growth Factors, and Opportunities
5.3.2. Market Size and Forecast, by Region
Chapter 6: Competitive Landscape
6.1. Top Winning Strategies
6.2. Product Mapping
6.3. Competitive Dashboard
6.4. Competitive Heatmap
6.5. Key Developments
6.5.2. Joint Venture
6.5.3. Product Launch
6.5.4. Business Expansion
Chapter 7: Company Profiles
7.1.3M Pizza Philippines
7.1.1. Company Overview
7.1.2. Company Snapshot
7.1.3. Product Portfolio
7.2. Armynavy Burger Inc.
7.2.1. Company Overview
7.2.2. Company Snapshot
7.2.3. Product Portfolio
7.3. Bonchon Chicken Philippines
7.3.1. Company Overview
7.3.2. Company Snapshot
7.3.3. Product Portfolio
7.4.1. Company Overview
7.4.2. Key Executives
7.4.3. Company Snapshot
7.4.4. Product Portfolio
7.4.5. Key Strategic Moves and Developments
7.5. Goldilocks Bakeshop, Inc.
7.5.1. Company Overview
7.5.2. Company Snapshot
7.5.3. Product Portfolio
7.6. Jollibee Foods Corporation
7.6.1. Company Overview
7.6.2. Key Executives
7.6.3. Company Snapshot
7.6.4. Operating Business Segments
7.6.5. Product Portfolio
7.6.6. Business Performance
7.6.7. Key Strategic Moves and Developments
7.7. Mcdonald’S Corporation
7.7.1. Company Overview
7.7.2. Key Executives
7.7.3. Company Snapshot
7.7.4. Operating Business Segments
7.7.5. Product Portfolio
7.7.6. Business Performance
7.8. Shakey’S Pizza Asia Ventures Inc.
7.8.1. Company Overview
7.8.2. Key Executives
7.8.3. Company Snapshot
7.8.4. Product Portfolio
7.8.5. Business Performance
7.8.6. Key Strategic Moves and Developments
7.9. The Wendy’S Company
7.9.1. Company Overview
7.9.2. Key Executives
7.9.3. Company Snapshot
7.9.4. Operating Business Segments
7.9.5. Product Portfolio
7.9.6. Business Performance
7.10. Yum! Brands
7.10.1. Company Overview
7.10.2. Key Executive
7.10.3. Company Snapshot
7.10.4. Operating Business Segments
7.10.5. Product Portfolio
7.10.6. Business Performance
7.10.7. Key Strategic Moves and Developments
The Philippines quick service restaurants market has been continuously improvising in terms of product offerings, number of outlets, hospitality and other perks regarding prices that attracts a higher number of customers. Over the years, the Filipinos, specifically the millennials, have been open to different types of innovative food products due to increase in influence of westernization among the target customers. Considering this customer perception, some of the key players in the Philippines quick service restaurants market have been strategizing on innovating its existing product offerings. For instance, the U.S. fast food giant Kentucky Fried Chicken that specializes in the preparation of fried chicken, added new flavors in Spanish Salpicao, Japanese Teriyaki, and Spicy Gangnam Chicken for its Filipino customers.
Moreover, the quick service restaurants have been strategizing on broadening their menu to offer a wider selection of meals and snacks, owing to varying customer perception and preference for fast food products. Most of these operators offer value for money by facilitating promotional pricings, customer loyalty programs, weekly special, and others. Such increase in product offering from QSR outlets is expected to increase the Philippines quick service restaurants market share during the forecast period.
Some of the key players in the Philippines quick service restaurants market have been taking efforts on improvising the overall ambience of its establishments in the view of connecting to the culture and lifestyle of their customers. For instance, Pancake House, one of the key players in the Philippines market, took efforts of introducing interior designs that are attractive as well as alluring for majority Filipino customer visiting them.
Key Findings Of The Study
The Seafood segment is expected to grow at a CAGR of 9.1% during the forecast period.
Burger/Sandwich segment is anticipated to dominate the Philippines Quick Service Restaurants marketgrowth, registering a CAGR of 6.1% during the forecast period.
The Independent segment is anticipated to dominate the Philippines Quick Service Restaurants market analysis,with a CAGR of 7.5%during the forecast period.
The Franchised segment is estimated to grow at a CAGR of 6.3%during the Philippines Quick Service Restaurants market forecast period.
Key players profiled in the Philippines Quick Service Restaurants industry include BonChon Chicken Philippines, ArmyNavy Philippines, Shakey’s Pizza Asia Ventures Inc., 3M Pizza Philippines, Chooks-to-go, Goldlocks, Jollibbee, McDonald’s, Wendy’s, YUM Brands and others.
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.