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Pet Population and Ownership Trends in the U.S.: Dogs, Cats, and Other Pets, 4th Edition

  • ID: 5119073
  • Report
  • June 2020
  • 94 Pages
  • Packaged Facts
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Pet ownership rates for dogs and cats-the bedrock for the pet industry-generally held up through the Great Recession of 2008-09. Dog ownership rates notched up slightly to 50% of households and then kept advancing, while cat ownership rates maintained their longer-term patterns. Ownership rates for pets other than dogs and cats did slide, but these “other” types of pets account for only a small percentage of pet industry revenues, and their incremental decline in popularity ties into longer-term and ongoing trends including a falling percentage of households with kids. Now in the midst of 2020's coronavirus pandemic, the publisher anticipates that this pattern might repeat, with ownership of the most companionable and pet-table type of pets perhaps getting a boost among a national population that is now largely isolated, staying at home, and well aware of the mental and physical health benefits of pet ownership.

Beyond analyzing the lingering impact of COVID-19, Pet Population and Ownership Trends in the U.S.: Dogs, Cats, and Other Pets, 4th Edition provides a profile of how pet owners are evolving in response to demographic shifts in American society. Recent pet ownership trends reflect profound ongoing transformations such as aging Americans remaining pet owners longer than their counterparts in years past, the deepening influence of Millennial pet parents, the emerging involvement of Gen Z adults (age 18-24) as pet market consumers, the increasing importance of Hispanics and other multicultural population, and the growth in the number of households without kids.

The report offers an in-depth examination of how these and other trends have affected who pet owners are, the types of pets they acquire, and what they buy for their pets.

Pet types analyzed in the report include:

  • Dogs
  • Cats
  • Fish
  • Birds
  • Reptiles
  • Small mammals (i.e., rabbits and hamsters)
  • Syndicated Simmons Market Research Data and Indexes

This analysis of pet ownership trends primarily relies on the Simmons Market Research nationally syndicated database. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population. Trended annual data from Winter 2008/09 through Winter 2019/20 are presented in this discussion. Field dates for the “Winter 2019/20” survey were between January 20, 2019 and March 18, 2020, and represent a sample of 25,020 U.S. adults (age 18+), 13,848 pet owners, 10,151 dog owners, 5,948 cat owners, and 2,785 owners of pets other than dogs or cats.

These Simmons surveys allow for detailed consumer profiles across various markets and product categories. To highlight these patterns, an index system calibrates consumer behaviour by a given segment of the population, compared with the population as a whole. For example, if a given type of pet is owned by 10% of overall households, but by 15% of households with a specific demographic trait, then those households index at 150 for ownership of that type of pet, or half again the average rate. Generally speaking, the publisher considers indexes of 120 or higher (20% higher than average) to be very significantly higher, and conversely indexes of 80 of lower (20% lower than average) to be very significantly lower. Horses and other farm animals are excluded from these Simmons data.

Proprietary Survey Data

In addition, this analysis of pet population and pet ownership trends draws on the publisher's surveys conducted between February 2019 and May 2020, with U.S. adult (age 18+) respondent panels balanced to the national population on the basis of gender, age bracket, race/ethnicity, geographic region, presence/absence of children in the household, and household income bracket.

New Pet Owner Estimates

The new pet owner estimates draw primarily on surveys conducted between February 2019 and August 2019, as published in our separate U.S. Pet Market Focus: New Dog and Cat Owners (August 2019). New pets are defined as those purchased, adopted, or acquired (including breeding within the home) within the last 12 months, regardless of the age of the pet. In addition, Simmons Research (including the most recently available Winter 2019/20 release) and other trade sources on overall pet ownership patterns are factored into the estimates.

Note: Product cover images may vary from those shown
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CHAPTER 1: EXECUTIVE SUMMARY

SCOPE AND METHODOLOGY

  • Syndicated Simmons Market Research Data and Indexes
  • Proprietary Survey Data
  • New Pet Owner Estimates

PET OWNERSHIP OVERVIEW

  • Impact of Coronavirus Pandemic
  • 54% of Households Keep Pets
  • Pet Adoption in Response to COVID-19
  • Pet Ownership Projections for 2020
  • Key Demographics for Pet Ownership
  • Dog and Cat Ownership Overview
  • 95% of Pet-Owning Households Have Dogs or Cats
  • Shifts in Dog/Cat Owner Demographics, 2008/09 vs. 2019/20
  • One-Tenth of Pet-Owning Households Have “Other” Pets

CHAPTER 2: PET OWNERSHIP TRENDS

CHAPTER HIGHLIGHTS

PET POPULATION OVERVIEW

  • Impact of Coronavirus Pandemic
  • Illustration 2-1 Hamilton County, Indiana Humane Society COVID-19/Novel Coronavirus Update
  • 54% of Households Keep Pets
  • Table 2-1 Household Ownership Rates for Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2008/09 - 2019/20 (percent)
  • Table 2-2 Household Base for Ownership of Pets by Type: Any Pets, Dogs, Cats, and Other Pets, 2008/09 - 2019/20 (in millions)
  • Table 2-3 Household Ownership Rates for Pets Other than Dogs or Cats by Type, 2008/09 - 2019/20 (percent)
  • Table 2-4 Household Base for Ownership of Pets Other Than Dogs or Cats by Type, 2008/09 - 2019/20 (in thousands)
  • The Decade of the Dog
  • Figure 2-1 Number of Pet-Owning Households: Overall and by Type of Pet, 2008/09 vs. 2019/20 (in millions)
  • Dog Owners at 73% of Overall Pet Households
  • Figure 2-2 Share of Overall Pet-Owning Households: By Selected Types of Pet, 2008/09 vs. 2019/20 (percent)
  • Pet Cross-Ownership Rates
  • Table 2-5 Cross-Ownership Rates for Different Types of Pets, 2019/20 (in percent and thousands of households)
  • Historical Rates for Cross-Ownership of Pets
  • Table 2-6 Overview of Cross-Ownership Rates of Pets: By Percent of Households, 2008/09 - 2019/20 (rate)
  • Table 2-7 Overview of Cross-Ownership of Pets: By Number of Households 2008/09 -2019/20 (in thousands)

PET ADOPTION RATES IN 2019

  • Table 2-8 Pet Ownership and New Pet Ownership by Type of Pet, 2019 (in percentages and millions)

PET ADOPTION RATES IN 2020

  • Pet Adoption in Response to COVID-19
  • Illustration 2-2 Petco Foundation Email Encouraging Pet Shelter Support During Coronavirus Pandemic
  • Table 2-9 Pet Adoption Rates by Type of Pet: Last 12 Months vs. Last 3 months, April/May 2020 (percent of adults)
  • Figure 2-3 Types of Pets in Household: Pet Owners Overall vs. Recent Pet Adopters, April/May 2020
  • Pet Ownership Projections for 2020
  • Figure 2-4 Pet Ownership Rates by Type, 2020P (percent of U.S. households and of pet-owning households)
  • Table 2-10 Overview of Pet Ownership by Type, 2020P (percent of and number of U.S. households)

KEY DEMOGRAPHICS FOR PET OWNERSHIP

  • Overview
  • Figure 2-5 High-Indexing Demographics for Pet Ownership, 2019/20 (index)
  • Table 2-11 Key Demographic Increases in Households Owning Pets by Type: Any Pets, Dog or Cats, Dogs, and Cats, 2008/09 vs. 2019/20 (in thousands)
  • Figure 2-6 Share of Pet-Owning Households by Presence/Absence of Children, 2019/20 (percent)
  • Key Demographics for Owning Different Types of Pets
  • Figure 2-7 High-Indexing Demographics for Owning Different Types of Pets, 2019/20 (index)
  • Table 2-12 Ownership Rate for Pets Overall: Key Demographics, 2019/20 (percent)
  • Table 2-13 Ownership Base for Pets Overall: Key Demographics, 2019/20 (in thousands of households)
  • Table 2-14 Pet Ownership Indexes for Pets Overall: Key Demographics, 2019/20 (index)

CHAPTER 3: FOCUS ON DOG AND CAT OWNERSHIP

CHAPTER HIGHLIGHTS

  • 95% of Pet-Owning Households Have Dogs or Cats
  • Figure 3-1 Household Ownership Rates by Number of Pets Owned: Dogs and Cats, 2008/09 vs. 2019/20 (percent)
  • Table 3-1 Household Ownership Rates for Pets by Type and Number of Pets: Any Pets, Dogs, and Cats, 2008/09 - 2019/20 (percent)
  • Table 3-2 Household Base for Ownership of Pets by Type and Number of Pets: Any Pets, Dogs, and Cats, 2008/09 - 2019/20 (in millions)
  • Cross-Ownership Patterns for Dogs and Cats
  • Table 3-3 Cross- and Multiple-Pet Ownership Patterns Among Dog and Cat Owners, 2019/20 (percent and number in millions)
  • Table 3-4 Cross- and Multiple-Pet Ownership Patterns Among Dog and Cat Owners, 2008/09 vs. 2019/20 (percent)

KEY CHARACTERISTICS OF DOG AND CAT POPULATIONS

  • Smaller Dogs Remain Big
  • Table 3-5 Size of Pet Dogs: Previously Acquired and Recently Acquired, 2019 (percent of dog owners)
  • Aging Pet Population
  • Table 3-6 Age of Dogs and Cats, 2020 (percent of pet owners)
  • Pet Overweight/Obesity
  • Figure 3-2 Level of Agreement with Statement, “I have an overweight dog/cat,” 2016-2020 (percent of dog- and cat-owning households)

KEY DEMOGRAPHICS FOR DOG VS. CAT OWNERSHIP

  • Overlaps and Variations
  • Figure 3-3 High-Indexing Demographics for Pet Ownership: Dogs vs. Cats, 2019/20 (index)
  • Shifts in Dog/Cat Owner Demographics, 2008/09 vs. 2019/20
  • Table 3-7 Selected Changes in Demographic Shares: Households Overall vs. Dog-Owning and Cat-Owning Households, 2008/09 vs. 2019/20 (in percentages and percentage point change)
  • Table 3-8 Pet Ownership Rates for Dogs or Cats by Types of Pet Owned: Key Demographics, 2019/20 (percent)
  • Table 3-9 Pet Ownership Customer Base for Dogs or Cats by Types of Pet Owned: Key Demographics, 2019/20 (in thousands of households)
  • Table 3-10 Pet Ownership Indexes for Dogs or Cats by Types of Pet Owned: Key Demographics, 2019/20 (index)

CHAPTER 4: FOCUS ON OWNERSHIP OF PETS OTHER THAN DOGS OR CATS

CHAPTER HIGHLIGHTS

  • One-Tenth of Pet-Owning Households Have “Other” Pets
  • Figure 4-1 Household Ownership Rates for Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2008/09 vs. 2019/20 (percent)
  • Table 4-1 Households Ownership Rates for Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2008/09 - 2019/20 (percent)
  • Table 4-2 Household Base for Ownership of Pets by Type: Fish, Birds, Reptiles, Rabbits, Hamsters, 2008/09 - 2019/20 (in thousands)
  • Cross-Ownership Patterns for Other Pets
  • Table 4-3 Cross-Ownership Patterns Among Types of Pets Other Than Dogs or Cats: Fish, Birds, Reptiles, and Rabbits/Hamsters, 2019/20 (percent and number in millions)
  • Key Demographics for Other Pet Ownership
  • Figure 4-2 High-Indexing Demographics for Ownership of Pets Other Than Dogs or Cats, 2019/20 (index)
  • Figure 4-3 High-Indexing Demographics for Pet Fish Ownership, 2019/20 (index)
  • Figure 4-4 High-Indexing Demographics for Pet Bird Ownership, 2019/20 (index)
  • Figure 4-5 High-Indexing Demographics for Pet Reptile Ownership, 2019/20 (index)
  • Figure 4-6 High-Indexing Demographics for Pet Rabbit/Hamster Ownership, 2019/20 (index)
  • Shifts in Other Pet Owner Demographics, 2008/09 vs. 2019/20
  • Table 4-4 Selected Changes in Demographic Shares: Households Owning Pets Other Than Dogs or Cats, 2008/09 vs. 2019/20 (in percentages and percentage point change)
  • Table 4-5 Ownership Rates for Pets Other Than Dogs or Cats: Key Demographics, 2019/20 (percent)
  • Table 4-6 Ownership Base for Pets Other Than Dogs or Cats: Key Demographics, 2019/20 (in thousands of households)
  • Table 4-7 Pet Ownership Indexes for Pets Other Than Dogs or Cats: Key Demographics, 2019/20 (index)
  • Table 4-8 Ownership Rates for Pet Fish: Key Demographics, 2019/20 (percent)
  • Table 4-9 Ownership Base for Pet Fish: Key Demographics, 2019/20 (in thousands of households)
  • Table 4-10 Pet Ownership Indexes for Pet Fish: Key Demographics, 2019/20 (index)
  • Table 4-11 Ownership Rates for Pet Birds: Key Demographics, 2019/20 (percent)
  • Table 4-12 Ownership Base for Pet Birds: Key Demographics, 2019/20 (in thousands of households)
  • Table 4-13 Pet Ownership Indexes for Pet Birds: Key Demographics, 2019/20 (index)
  • Table 4-14 Ownership Rates for Pet Reptiles: Key Demographics, 2019/20 (percent)
  • Table 4-15 Ownership Base for Pet Reptiles: Key Demographics, 2019/20 (in thousands of households)
  • Table 4-16 Pet Ownership Indexes for Pet Reptiles: Key Demographics, 2019/20 (index)
  • Table 4-17 Ownership Rates for Pet Rabbits or Hamsters: Key Demographics, 2019/20 (percent)
  • Table 4-18 Ownership Base for Pet Rabbits or Hamsters: Key Demographics, 2019/20 (in thousands of households)
  • Table 4-19 Pet Ownership Indexes for Pet Rabbits or Hamsters: Key Demographics, 2019/20 (index)
Note: Product cover images may vary from those shown
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