North America Poultry Feed Market - Growth, Trends, and Forecast (2020 - 2025)

The North America poultry feed market is projected to register a CAGR of 3.9% during the forecast period 2020-2025. The increasing demand for poultry meat products is the major factor that is driving the market. The increasing industrial livestock production and the increasing demand for organic feed are two other factors augmenting the growth of the market studied. As poultry requires 60% protein, 13% fat, and 3% calcium, the required nutrient content is met majorly by poultry by-products and fish meal. Approximately 50% of the live market weight of ruminants and 30% of poultry is the by-product. These by-products are rendered, ground, and available as a feed source for poultry. North America is another major region for the compound feed market. The United States is a well-established market with strong demand for organic meat, which has compelled farmers to use natural ingredients. However, in 2019, the market experienced a slight decline, especially due to the decreased supply of compound feed in all the sectors.

Key Market Trends

Increased Poultry Meat Consumption

Poultry is the most common type of meat consumed by Americans and hence, the poultry industry plays an essential role in the United States economy. The United States ranks as the world’s largest producer and second-largest exporter of poultry meat due to a controlled supply and high interest in domestic fowl products, resulting in strong poultry prices. According to the United States Department of Agriculture, Broiler is the most consumed poultry meat in the region. n. Moreover, the sales of organic broiler chicken in the United States registered new heights by reaching sales worth USD 750.0 million, which was a rise of 78% from that of the previous year. This is allowing compound feed companies to expand production in response to the existing high demand from this segment. With increased animal protein consumption, there is likely to be increased demand for feed, especially the demand for ingredients high in protein and energy.

Increasing Demand for Poultry Products

According to the Food and Agriculture Organization, the poultry stock in the year 2018 accounted for 2403699 Thousand heads up from 2402370 Thousand heads in 2016, reflecting the increased demand for poultry meat and other products in the region. The recent ban on antibiotics by the United States as growth promoters for animals is expected to open new business opportunities in the poultry feed market. This ban is expected to increase the uptake of compound feed for improving poultry meat quality and poultry by-products. The ban has led livestock producers to identify new ways to stimulate production among fowls and to deliver the same benefits provided by antibiotic growth promoters. Hence the increased consumption and production of poultry products in the region creates an increased demand for poultry feed.

Competitive Landscape

The North America poultry feed market is fairly fragmented, with the presence of various participants across several regions. The market studied displays unique characteristics, such as very few large manufacturing companies on the one hand, and on the other hand, a highly unorganized market with several regional players with small market shares. The leading companies are focused on acquiring feed mills and small manufacturing facilities for the expansion of their businesses, in both domestic and international markets.

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