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Xyntha Solofuse 2019 U.S. Promotional Audit Report

  • ID: 5120916
  • Report
  • July 2020
  • Region: United States
  • 31 pages
  • MD Details
The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Xyntha Solofuse through reportable promotional activity in 2019 and how does this compare to its peer set in the Hemophilia market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Pfizer's depth of coverage vary within key specialties (e.g., Pediatric Medicine, Hematology/Oncology, Emergency Medicine, Internal Medicine, Urology, Medical Oncology, and General Practice) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Xyntha Solofuse throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Xyntha Solofuse in 2019?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than five years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 100 paid interactions across 100 physicians made on behalf of Xyntha Solofuse were carefully examined to support our analysis. In addition, interaction data from 17 peer products (i.e. Advate, Adynovate, Afstyla, Alphanate, Alprolix, BeneFix, Eloctate, Hemlibra, Idelvion, Jivi, Kogenate, Kovaltry, Novoeight, NovoSeven RT, Nuwiq, Obizur, and Rebinyn) was leveraged to provide benchmarking and market insights.
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