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Cinryze 2019 U.S. Promotional Audit Report

  • ID: 5120960
  • Report
  • July 2020
  • Region: United States
  • 21 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Cinryze through reportable promotional activity in 2019 and how does this compare to its peer set in the Hereditary Angioedema market?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Shire's depth of coverage vary within key specialties (e.g., Allergy/Immunology, Internal Medicine, and Pediatric Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Cinryze throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Cinryze in 2019?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than five years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 600 paid interactions across 200 physicians made on behalf of Cinryze were carefully examined to support our analysis. In addition, interaction data from 3 peer products (i.e. Haegarda, Ruconest, and Takhzyro) was leveraged to provide benchmarking and market insights.
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