The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Xeljanz through reportable promotional activity in 2019 and how does this compare to its peer set in the Psoriatic Arthritis, Rheumatoid Arthritis, and Ulcerative Colitis markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
- How does Pfizer's depth of coverage vary within key specialties (e.g., Gastroenterology, Rheumatology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Xeljanz throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most frequent meal recipients and top paid speakers for Xeljanz in 2019?
- Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than five years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
- Over 51,300 paid interactions across 7,800 physicians made on behalf of Xeljanz were carefully examined to support our analysis. In addition, interaction data from 24 peer products (i.e. Actemra, Apriso, Cimzia, Cosentyx, Enbrel, Entyvio, Humira, Ilaris, Inflectra, Kevzara, Kineret, Olumiant, Orencia, Otezla, Otrexup, Rasuvo, Rayos, Remicade, Renflexis, Rinvoq, Rituxan, Simponi, Stelara, and Taltz) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown