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Kineret 2019 U.S. Promotional Audit Report

  • ID: 5121511
  • Report
  • July 2020
  • 19 pages
  • MD Details
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The 5 Key Questions Addressed by this Report:
  • How many physicians were reached by Kineret through reportable promotional activity in 2019 and how does this compare to its peer set in the Cryopyrin-associated Periodic Syndromes and Rheumatoid Arthritis markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
  • How does Sobi's depth of coverage vary within key specialties (e.g., Rheumatology and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Kineret throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most frequent meal recipients and top paid speakers for Kineret in 2019?
Data Sources and Methodology:
  • Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than five years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
  • Over 1,700 paid interactions across 800 physicians made on behalf of Kineret were carefully examined to support our analysis. In addition, interaction data from 18 peer products (i.e. Actemra, Cimzia, Enbrel, Humira, Ilaris, Inflectra, Kevzara, Olumiant, Orencia, Otrexup, Rasuvo, Rayos, Remicade, Renflexis, Rinvoq, Rituxan, Simponi, and Xeljanz) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown
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