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Programmatic Advertising Market Research Report by Device Type, by Media Type, by State - United States Forecast to 2026 - Cumulative Impact of COVID-19

  • ID: 5123790
  • Report
  • September 2021
  • Region: United States
  • 85 pages
  • 360iResearch™
UP TO OFF
until Sep 30th 2021
The United States Programmatic Advertising Market is projected to grow with a significant CAGR in the forecast period. Economic development and substantial infrastructure development have constituted regional revenue generation. Further, the patterns associated with domestic production, import and export, and consumption have helped market participants to analyze and capitalize on potential opportunities. Besides, the qualitative and quantitative parameters provided in the report with detailed analysis highlights the driving and restraining factors of the United States Programmatic Advertising Market.

Market Statistics:


The report provides market sizing and forecast across five major currencies - USD, EUR GBP, JPY, and AUD. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2019 are considered historical years, 2020 as the base year, 2021 as the estimated year, and years from 2022 to 2026 are considered the forecast period.

Market Segmentation & Coverage:


This research report categorizes the Programmatic Advertising to forecast the revenues and analyze the trends in each of the following sub-markets:
  • Based on Device Type, the Programmatic Advertising Market was studied across Desktop and Mobile.
  • Based on Platform Type, the Programmatic Advertising Market was studied across Automated Guaranteed, Private Marketplace Guaranteed, Real Time Buying, and Unreserved Fixed-rate.
  • Based on Media Type, the Programmatic Advertising Market was studied across Audio Ads, DOOH, Digital Display, Social Ads, and Video Ads.
  • Based on State, the Programmatic Advertising Market was studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas.

Cumulative Impact of COVID-19:


COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.

Competitive Strategic Window:


The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:


The FPNV Positioning Matrix evaluates and categorizes the vendors in the Programmatic Advertising Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:


The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

The report provides insights on the following pointers:


1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:


1. What is the market size and forecast of the United States Programmatic Advertising Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the United States Programmatic Advertising Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the United States Programmatic Advertising Market?
4. What is the competitive strategic window for opportunities in the United States Programmatic Advertising Market?
5. What are the technology trends and regulatory frameworks in the United States Programmatic Advertising Market?
6. What is the market share of the leading vendors in the United States Programmatic Advertising Market?
7. What modes and strategic moves are considered suitable for entering the United States Programmatic Advertising Market?
Note: Product cover images may vary from those shown
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary
3.1. Introduction
3.2. Market Outlook
3.3. Device Type Outlook
3.4. Platform Type Outlook
3.5. Media Type Outlook
3.6. State Outlook
3.7. Competitor Outlook

4. Market Overview
4.1. Introduction
4.2. Cumulative Impact of COVID-19

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.1.4. Challenges

6. Programmatic Advertising Market, by Device Type
6.1. Introduction
6.2. Desktop
6.3. Mobile

7. Programmatic Advertising Market, by Platform Type
7.1. Introduction
7.2. Automated Guaranteed
7.3. Private Marketplace Guaranteed
7.4. Real Time Buying
7.5. Unreserved Fixed-rate

8. Programmatic Advertising Market, by Media Type
8.1. Introduction
8.2. Audio Ads
8.3. DOOH
8.4. Digital Display
8.5. Social Ads
8.6. Video Ads

9. California Programmatic Advertising Market
9.1. Introduction

10. Florida Programmatic Advertising Market
10.1. Introduction

11. Illinois Programmatic Advertising Market
11.1. Introduction

12. New York Programmatic Advertising Market
12.1. Introduction

13. Ohio Programmatic Advertising Market
13.1. Introduction

14. Pennsylvania Programmatic Advertising Market
14.1. Introduction

15. Texas Programmatic Advertising Market
15.1. Introduction

16. Competitive Landscape
16.1. FPNV Positioning Matrix
16.1.1. Quadrants
16.1.2. Business Strategy
16.1.3. Product Satisfaction
16.2. Market Ranking Analysis
16.3. Market Share Analysis, By Key Player
16.4. Competitive Scenario
16.4.1. Merger & Acquisition
16.4.2. Agreement, Collaboration, & Partnership
16.4.3. New Product Launch & Enhancement
16.4.4. Investment & Funding
16.4.5. Award, Recognition, & Expansion

17. Company Usability Profiles

18. Appendix
18.1. Discussion Guide
18.2. License & Pricing

List of Figures
FIGURE 1. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2020 VS 2026 (USD MILLION)
FIGURE 2. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2020 (USD MILLION)
FIGURE 3. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2020 (USD MILLION)
FIGURE 4. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2020 (USD MILLION)
FIGURE 5. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 6. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 7. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: MARKET DYNAMICS
FIGURE 8. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2020 VS 2026 (%)
FIGURE 9. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2020 VS 2026 (USD MILLION)
FIGURE 10. COMPETITIVE STRATEGIC WINDOW FOR UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2026
FIGURE 11. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, 2018-2026 (USD MILLION)
FIGURE 12. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 13. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, 2018-2026 (USD MILLION)
FIGURE 14. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 15. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2020 VS 2026 (%)
FIGURE 16. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2020 VS 2026 (USD MILLION)
FIGURE 17. COMPETITIVE STRATEGIC WINDOW FOR UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2026
FIGURE 18. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, 2018-2026 (USD MILLION)
FIGURE 19. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 20. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, 2018-2026 (USD MILLION)
FIGURE 21. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 22. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, 2018-2026 (USD MILLION)
FIGURE 23. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 24. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, 2018-2026 (USD MILLION)
FIGURE 25. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 26. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2020 VS 2026 (%)
FIGURE 27. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2020 VS 2026 (USD MILLION)
FIGURE 28. COMPETITIVE STRATEGIC WINDOW FOR UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2026
FIGURE 29. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, 2018-2026 (USD MILLION)
FIGURE 30. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 31. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, 2018-2026 (USD MILLION)
FIGURE 32. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 33. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, 2018-2026 (USD MILLION)
FIGURE 34. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 35. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, 2018-2026 (USD MILLION)
FIGURE 36. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 37. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, 2018-2026 (USD MILLION)
FIGURE 38. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY STATE, 2020 VS 2026 (USD MILLION)
FIGURE 39. CALIFORNIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 40. FLORIDA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 41. ILLINOIS PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 42. NEW YORK PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 43. OHIO PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 44. PENNSYLVANIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 45. TEXAS PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 46. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: FPNV POSITIONING MATRIX
FIGURE 47. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: SHARE, BY KEY PLAYER, 2020
FIGURE 48. COMPETITIVE SCENARIO ANALYSIS IN UNITED STATES PROGRAMMATIC ADVERTISING MARKET, BY TYPE

List of Tables
TABLE 1. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2016–2020
TABLE 3. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 4. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2026 (USD MILLION)
TABLE 5. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY STATE, 2018-2026 (USD MILLION)
TABLE 6. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY STATE, 2018-2026 (USD MILLION)
TABLE 7. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2026 (USD MILLION)
TABLE 8. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY STATE, 2018-2026 (USD MILLION)
TABLE 9. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY STATE, 2018-2026 (USD MILLION)
TABLE 10. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY STATE, 2018-2026 (USD MILLION)
TABLE 11. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY STATE, 2018-2026 (USD MILLION)
TABLE 12. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2026 (USD MILLION)
TABLE 13. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY STATE, 2018-2026 (USD MILLION)
TABLE 14. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY STATE, 2018-2026 (USD MILLION)
TABLE 15. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY STATE, 2018-2026 (USD MILLION)
TABLE 16. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY STATE, 2018-2026 (USD MILLION)
TABLE 17. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY STATE, 2018-2026 (USD MILLION)
TABLE 18. CALIFORNIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 19. FLORIDA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 20. ILLINOIS PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 21. NEW YORK PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 22. OHIO PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 23. PENNSYLVANIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 24. TEXAS PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 25. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: SCORES
TABLE 26. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: BUSINESS STRATEGY
TABLE 27. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: PRODUCT SATISFACTION
TABLE 28. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: RANKING
TABLE 29. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: SHARE, BY KEY PLAYER, 2020
TABLE 30. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: MERGER & ACQUISITION
TABLE 31. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: AGREEMENT, COLLABORATION, & PARTNERSHIP
TABLE 32. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: NEW PRODUCT LAUNCH & ENHANCEMENT
TABLE 33. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: INVESTMENT & FUNDING
TABLE 34. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: AWARD, RECOGNITION, & EXPANSION
TABLE 35. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: LICENSE & PRICING
Note: Product cover images may vary from those shown

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