Programmatic Advertising Market Research Report by Device Type, Media Type, Platform Type, State - Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation - United States Forecast 2023-2030- Product Image

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Programmatic Advertising Market Research Report by Device Type, Media Type, Platform Type, State - Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation - United States Forecast 2023-2030

Report
141 Pages
January 2023
Region: United States
360iResearch™
ID: 5123790

UP TO €865EUR$895USD£756GBP OFF until Mar 31^st 2023

The United States Programmatic Advertising Market size was estimated at USD 775.43 million in 2022, USD 889.69 million in 2023 and is projected to grow at a CAGR of 12.80% to reach USD 2,033.61 million by 2030.

Cumulative Impact of COVID-19:

COVID-19 is an unprecedented global public health emergency that affected almost every industry, and the long-term impacts are projected to reflect on the growth of various end-use industries during the forecast period. This ongoing research amplifies the research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19, considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The dedicated section in the report uncovers a detailed analysis of the impact of COVID-19 and its subsequent variant outbreaks on demand, supply, price, and vendor uptake and provides recommendations for sustainable outcomes. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the United States Programmatic Advertising Market.

Cumulative Impact of Russia-Ukraine Conflict:

The publisher continuously monitors and update reports considering unceasing political and economic uncertainty due to the Russia-Ukraine Conflict. Negative impacts are globally foreseen, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected people’s lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on Ukraine and reverberate harsh long-term effects on Russia. The report uncovers the implications for demand-supply balances, pressure on pricing variants, impact on import/export and trading, and short-term recommendations to the United States Programmatic Advertising Market considering the current update on the conflict and its global responses.

Cumulative Impact of High Inflation:

The high inflation in developed economies globally has resulted in an overall price surge over the past two years. The cumulatively eroding overall purchasing power is expected to impact developing economies significantly and is considered helpful in numerous ways. The report uncovers the effect of high inflation on the long-term performance of the global economy and provides details on fiscal policies measuring and reducing its short-term impacts on demand/supply, cash flow, and currency exchange. The United States Programmatic Advertising Market report delivers the high inflation expectation considering the related impact from cost-push and demand-pull inflation.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make better decisions. In this report, the years 2018 and 2021 are considered as historical years, 2022 as the base year, 2023 as the estimated year, and years from 2024 to 2030 are considered as the forecast period.

Market Segmentation & Coverage:

The report on the United States Programmatic Advertising Market identifies key attributes about the customer to define the potential market and identify different needs across the industry. Understanding the potential customer group's economies and geographies can help gain business acumen for better strategic decision-making. The market coverage across different industry verticals reveals the hidden truth about the players' strategies in different verticals and helps the organization decide target audience. This report gives you the composite view of sub-markets coupled with comprehensive industry coverage and provides you with the right way of accounting factors such as norms & regulations, culture, to make right coverage strategy for your market plan. This research report categorizes the United States Programmatic Advertising Market in order to forecast the revenues and analyze the trends in each of the following sub-markets:

Based on Device Type, the market is studied across Desktop and Mobile.
Based on Media Type, the market is studied across Audio Ads, Digital Display, DOOH, Social Ads, and Video Ads.
Based on Platform Type, the market is studied across Automated Guaranteed, Private Marketplace Guaranteed, Real Time Buying, and Unreserved Fixed-Rate.
Based on State, the market is studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas.

FPNV Positioning Matrix:

The FPNV Positioning Matrix evaluates and categorizes vendors in the United States Programmatic Advertising Market. based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinder, N: Niche, and V: Vital). The United States Programmatic Advertising Market FPNV Positioning Matrix representation/visualization further aids businesses in better decision-making and understanding the competitive landscape.

Market Share Analysis:

The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market, providing the idea of revenue generation into the overall market compared to other vendors in the space. This provides insights on vendors performance in terms of revenue generation and customer base compared to others. The United States Programmatic Advertising Market Share Analysis offers an idea of the size and competitiveness of the vendors for the base year. The outcome reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario:

The Competitive Scenario provides an outlook analysis of the various strategies for business growth adopted by the vendors. The news in this section covers valuable insights at various stages while keeping up with the business and engaging stakeholders in the economic debate. The United States Programmatic Advertising Market Competitive Scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected helps vendors understand the gaps in the marketplace and competitor’s strengths and weaknesses, providing insights to enhance products and services.

Company Usability Profiles:

The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the United States Programmatic Advertising Market, including Adobe marketing cloud, AdReady, AdRoll, Alibaba Group Holdings Ltd., Baidu, Inc., Centro, Inc., Choozle, DoubleClick, Rubicon Project, and Tencent Holdings Ltd..

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the United States Programmatic Advertising Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the United States Programmatic Advertising Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the United States Programmatic Advertising Market?
4. What is the competitive strategic window for opportunities in the United States Programmatic Advertising Market?
5. What are the technology trends and regulatory frameworks in the United States Programmatic Advertising Market?
6. What is the market share of the leading vendors in the United States Programmatic Advertising Market?
7. What modes and strategic moves are considered suitable for entering the United States Programmatic Advertising Market?

Frequently Asked Questions about the U.S. Programmatic Advertising Market

What is the estimated value of the U.S. Programmatic Advertising Market?

The U.S. Programmatic Advertising Market was estimated to be valued at $775.43 Million in 2022.

What is the growth rate of the U.S. Programmatic Advertising Market?

The growth rate of the U.S. Programmatic Advertising Market is 12.8%, with an estimated value of $2033.61 Million by 2030.

What is the forecasted size of the U.S. Programmatic Advertising Market?

The U.S. Programmatic Advertising Market is estimated to be worth $2033.61 Million by 2030.

Who are the key companies in the U.S. Programmatic Advertising Market?

Key companies in the U.S. Programmatic Advertising Market include Adobe marketing cloud, AdReady, AdRoll, Alibaba Group Holdings Ltd., Baidu, Inc., Centro, Inc., Choozle, DoubleClick and Tencent Holdings Ltd..

Report Attribute	Details
No. of Pages	141
Published	January 2023
Forecast Period	2022 - 2030
Estimated Market Value ( USD ) in 2022	$ 775.43 Million
Forecasted Market Value ( USD ) by 2030	$ 2033.61 Million
Compound Annual Growth Rate	12.8%
Regions Covered	United States
No. of Companies Mentioned	10

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing use of social media services in the U.S.
5.1.1.2. Rising demand for programmatic advertising by companies
5.1.2. Restraints
5.1.2.1. Complexity in designing
5.1.3. Opportunities
5.1.3.1. Increasing investments by public and private enterprises
5.1.4. Challenges
5.1.4.1. Concerns associated with fraud
5.2. Cumulative Impact of COVID-19
5.3. Cumulative Impact of Russia-Ukraine Conflict
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Threat of Substitutes
5.5.4. Threat of Substitutes
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
5.8. Client Customization

6. Programmatic Advertising Market, by Device Type
6.1. Introduction
6.2. Desktop
6.3. Mobile

7. Programmatic Advertising Market, by Media Type
7.1. Introduction
7.2. Audio Ads
7.3. Digital Display
7.4. DOOH
7.5. Social Ads
7.6. Video Ads

8. Programmatic Advertising Market, by Platform Type
8.1. Introduction
8.2. Automated Guaranteed
8.3. Private Marketplace Guaranteed
8.4. Real Time Buying
8.5. Unreserved Fixed-Rate

9. California Programmatic Advertising Market
9.1. Introduction

10. Florida Programmatic Advertising Market
10.1. Introduction

11. Illinois Programmatic Advertising Market
11.1. Introduction

12. New York Programmatic Advertising Market
12.1. Introduction

13. Ohio Programmatic Advertising Market
13.1. Introduction

14. Pennsylvania Programmatic Advertising Market
14.1. Introduction

15. Texas Programmatic Advertising Market
15.1. Introduction

16. Competitive Landscape
16.1. FPNV Positioning Matrix
16.1.1. Quadrants
16.1.2. Business Strategy
16.1.3. Product Satisfaction
16.2. Market Ranking Analysis, By Key Player
16.3. Market Share Analysis, By Key Player
16.4. Product Portfolio Analysis, By Key Player
16.5. Competitive Scenario
16.5.1. Merger & Acquisition
16.5.2. Agreement, Collaboration, & Partnership
16.5.3. New Product Launch & Enhancement
16.5.4. Investment & Funding
16.5.5. Award, Recognition, & Expansion

17. Company Usability Profiles
17.1. Adobe marketing cloud
17.2. AdReady
17.3. AdRoll
17.4. Alibaba Group Holdings Ltd.
17.5. Baidu, Inc.
17.6. Centro, Inc.
17.7. Choozle
17.8. DoubleClick
17.9. Rubicon Project
17.10. Tencent Holdings Ltd.

18. Appendix
18.1. Discussion Guide
18.2. License & Pricing

List of Figures
FIGURE 1. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: RESEARCH PROCESS
FIGURE 2. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2022 VS 2030
FIGURE 3. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2022 VS 2030 (%)
FIGURE 5. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 6. UNITED STATES PROGRAMMATIC ADVERTISING MARKET COMPETITIVE STRATEGIC WINDOW, BY STATE, 2030
FIGURE 7. UNITED STATES PROGRAMMATIC ADVERTISING MARKET DYNAMICS
FIGURE 8. UNITED STATES PROGRAMMATIC ADVERTISING MARKET PORTER’S FIVE FORCES ANALYSIS
FIGURE 9. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2022 VS 2030 (%)
FIGURE 10. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 11. UNITED STATES PROGRAMMATIC ADVERTISING MARKET COMPETITIVE STRATEGIC WINDOW, BY DEVICE TYPE, 2030
FIGURE 12. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, 2018-2030 (USD MILLION)
FIGURE 13. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
FIGURE 14. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2022 VS 2030 (%)
FIGURE 15. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 16. UNITED STATES PROGRAMMATIC ADVERTISING MARKET COMPETITIVE STRATEGIC WINDOW, BY MEDIA TYPE, 2030
FIGURE 17. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, 2018-2030 (USD MILLION)
FIGURE 18. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, 2018-2030 (USD MILLION)
FIGURE 19. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, 2018-2030 (USD MILLION)
FIGURE 20. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, 2018-2030 (USD MILLION)
FIGURE 21. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, 2018-2030 (USD MILLION)
FIGURE 22. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2022 VS 2030 (%)
FIGURE 23. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
FIGURE 24. UNITED STATES PROGRAMMATIC ADVERTISING MARKET COMPETITIVE STRATEGIC WINDOW, BY PLATFORM TYPE, 2030
FIGURE 25. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, 2018-2030 (USD MILLION)
FIGURE 26. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, 2018-2030 (USD MILLION)
FIGURE 27. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, 2018-2030 (USD MILLION)
FIGURE 28. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, 2018-2030 (USD MILLION)
FIGURE 29. CALIFORNIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 30. FLORIDA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 31. ILLINOIS PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 32. NEW YORK PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 33. OHIO PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 34. PENNSYLVANIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 35. TEXAS PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 36. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: FPNV POSITIONING MATRIX, 2022
FIGURE 37. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2022
FIGURE 38. UNITED STATES PROGRAMMATIC ADVERTISING MARKET COMPETITIVE SCENARIO, BY KEY TYPE, 2022List of Tables
TABLE 1. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2022
TABLE 3. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 5. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
TABLE 6. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, 2018-2030 (USD MILLION)
TABLE 7. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY STATE, 2018-2030 (USD MILLION)
TABLE 8. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
TABLE 9. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY STATE, 2018-2030 (USD MILLION)
TABLE 10. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
TABLE 11. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, 2018-2030 (USD MILLION)
TABLE 12. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY STATE, 2018-2030 (USD MILLION)
TABLE 13. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, 2018-2030 (USD MILLION)
TABLE 14. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY STATE, 2018-2030 (USD MILLION)
TABLE 15. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, 2018-2030 (USD MILLION)
TABLE 16. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY STATE, 2018-2030 (USD MILLION)
TABLE 17. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, 2018-2030 (USD MILLION)
TABLE 18. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY STATE, 2018-2030 (USD MILLION)
TABLE 19. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, 2018-2030 (USD MILLION)
TABLE 20. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY STATE, 2018-2030 (USD MILLION)
TABLE 21. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
TABLE 22. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, 2018-2030 (USD MILLION)
TABLE 23. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY STATE, 2018-2030 (USD MILLION)
TABLE 24. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, 2018-2030 (USD MILLION)
TABLE 25. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY STATE, 2018-2030 (USD MILLION)
TABLE 26. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, 2018-2030 (USD MILLION)
TABLE 27. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY STATE, 2018-2030 (USD MILLION)
TABLE 28. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, 2018-2030 (USD MILLION)
TABLE 29. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY STATE, 2018-2030 (USD MILLION)
TABLE 30. CALIFORNIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 31. CALIFORNIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
TABLE 32. CALIFORNIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
TABLE 33. CALIFORNIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
TABLE 34. FLORIDA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 35. FLORIDA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
TABLE 36. FLORIDA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
TABLE 37. FLORIDA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
TABLE 38. ILLINOIS PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 39. ILLINOIS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
TABLE 40. ILLINOIS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
TABLE 41. ILLINOIS PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
TABLE 42. NEW YORK PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 43. NEW YORK PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
TABLE 44. NEW YORK PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
TABLE 45. NEW YORK PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
TABLE 46. OHIO PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 47. OHIO PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
TABLE 48. OHIO PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
TABLE 49. OHIO PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
TABLE 50. PENNSYLVANIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 51. PENNSYLVANIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
TABLE 52. PENNSYLVANIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
TABLE 53. PENNSYLVANIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
TABLE 54. TEXAS PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 55. TEXAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
TABLE 56. TEXAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
TABLE 57. TEXAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
TABLE 58. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: FPNV POSITIONING MATRIX - SCORES, 2022
TABLE 59. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: FPNV POSITIONING MATRIX - BUSINESS STRATEGY, 2022
TABLE 60. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: FPNV POSITIONING MATRIX - PRODUCT SATISFACTION, 2022
TABLE 61. UNITED STATES PROGRAMMATIC ADVERTISING MARKET RANKING, BY KEY PLAYER, 2022
TABLE 62. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2022
TABLE 63. UNITED STATES PROGRAMMATIC ADVERTISING MARKET PRODUCT PORTFOLIO ANALYSIS, BY KEY PLAYER, 2022
TABLE 64. UNITED STATES PROGRAMMATIC ADVERTISING MARKET MERGER & ACQUISITION
TABLE 65. UNITED STATES PROGRAMMATIC ADVERTISING MARKET AGREEMENT, COLLABORATION, & PARTNERSHIP
TABLE 66. UNITED STATES PROGRAMMATIC ADVERTISING MARKET NEW PRODUCT LAUNCH & ENHANCEMENT
TABLE 67. UNITED STATES PROGRAMMATIC ADVERTISING MARKET INVESTMENT & FUNDING
TABLE 68. UNITED STATES PROGRAMMATIC ADVERTISING MARKET AWARD, RECOGNITION, & EXPANSION
TABLE 69. UNITED STATES PROGRAMMATIC ADVERTISING MARKET: LICENSE & PRICING