Global Homecare Product Market: Consumer Behavior Analysis by Countries, Buying Pattern Analysis, Demographics, Trends Analysis, Survey Findings and Results, Leading Companies and their Market Strategies

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Report
185 Pages
May 2020
Region: Global
Infinium Global Research
ID: 5124677

According to The author, the global homecare product market was valued at USD 173.32 billion in 2019 and it is expected to grow with a CAGR of 4.58% over the forecast period of 2020-2026. The growth of the market is driven by the increasing rate of globalization and industrialization. Globalization has opened up a number of new markets for many of the global companies and their products. Such companies are trying to increase their sales by promoting their brands with the help of several marketing strategies. This increases the competitiveness in the market as well as benefits consumers by providing a broad range of high-quality products. Moreover, as industrialization grows, the number of working population, particularly working women also increase. This also leads to higher disposable income and improved standards of living in the majority of the households, which in turn will increase the spending on FMCG products such as homecare products. Thus, promoting the expansion of the homecare products market.

The survey conducted by The author found variations in the usage and buying patterns of homecare products across different countries. The usage of homecare products such as surface cleaners in western countries including the US, the UK, and Germany were more as compared to countries in the Asia Pacific such as India, Thailand, and Indonesia. The availability of products and the awareness regarding products and their benefits are the major factor influencing the usage of homecare products. Along with the usage frequency, the buying frequency of homecare products in the western world is also observed to be more than that of the developing countries in Asia. The difference in disposable incomes and lifestyles of the population plays an important role in the divergence in the buying frequencies of different countries. For instance, in the US, where the buying frequency is highest, the total disposable personal income was USD 14.5 trillion dollars in 2018. However, in India, where the buying frequency was comparatively low, the total disposable personal income was USD 2.5 trillion in 2018.

The United States, China and Germany among top markets for homecare product
According to the findings in the report, the U.S. and countries in the Asia Pacific such as China, India, and Japan along with Germany are the most lucrative markets for homecare products. Asia Pacific and North America together make nearly 65% of the total sales of homecare products in the world. The US is the leading country in terms of sales in the global homecare product market followed by China and Germany. Greater awareness regarding homecare products and their health benefits coupled with a higher willingness to spend on cleaning and hygiene products is the major driver for the sale of homecare products in these countries. On the other side, the sale of homecare products in developing countries such as China, India, and Brazil is anticipated to grow rapidly. Factors including a growing population, improving economic conditions, and the growing availability of products are the major influencing factors for the sale of homecare products in these developing countries.

Asia Pacific generated the highest revenue from homecare products
In terms of geography, Asia Pacific generated the highest revenue in the global homecare product market. An outsized population and growing awareness regarding cleaning and hygiene are the major drivers for the growth of the market in the Asia Pacific region. Furthermore, improving product availability and a rise in the number of distribution channels are augmenting the growth of the market. Additionally, the presence of a large consumer base in the region is propelling the Asia Pacific market. Moreover, the Asia Pacific region is projected to grow with the fastest rate owing to the growing disposable income and the improving lifestyle of people.

Research Methodology

Primary Research
Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached through

Key Opinion Leaders
Internal and External subject matter experts
Professionals and participants from LinkedIn, Hoovers, Factiva and Bloggers
Our primary research respondents typically include
Executives working with leading companies in the market under review
Product/brand/marketing managers
CXO level executives
Regional/zonal/ country managers
Vice President level executives.

Methods of Primary Research

Computer-assisted telephone interview (CATI)
Computer-assisted personal interview (CAPI)
Computer-assisted web interview (CAWI)
Questionnaires/Surveys

Secondary Research
Secondary research involves extensive exploring through the secondary sources of information available in both public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources. The secondary sources of the data typically include

Company reports and publications
Government/institutional publications
Trade and associations’ journals
Databases such as WTO (World Trade Organization), OECD (The Organization for Economic Co-operation and Development), Hoovers, Factiva, and the World Bank, among others.
Websites and publications by research agencies

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1. Introduction

1.1. Report Description
1.1.1. Segmentation and Research Scope
1.1.2. Definition, Abbreviations, and Assumptions
1.2. Research Methodology
1.2.1. Methodology
1.2.2. Research Methodology: An Outline
1.3. Research Approaches

2. Executive Summary

2.1. Global Trends in Homecare Product Market
2.2. Top 10 Country Markets and Revenue Pockets
2.3. General Research Findings

3. Market Overview & Competitiveness

3.1. Introduction
3.2. DRO Analysis
3.2.1. Drivers
3.2.1.1. Rise in the awaress regarding home sanitization
3.2.1.2. Growing rate of urbanization and industrialization
3.2.1.3. Changing lifestyle among the population
3.2.2. Restraints
3.2.2.1. Growing adoption of vaccum cleaners for cleaning
3.2.3. Opportunities
3.2.3.1. Growing online sales channel
3.3. Analysis of COVID-19 impact on the Homecare Product Market
3.3.1. Impact of COVID-19 on the Sales of Homecare Product Market 2020-2026
3.3.2. Impact of COVID-19 on the Homecare Product Market by Region
3.3.2.1. North America
3.3.2.2. Europe
3.3.2.3. Asia Pacific
3.3.2.4. RoW
3.4. Porter's Five Forces Analysis
3.5. Value Chain Analysis of Homecare Product Market
3.6. Product Placement and Positioning Matrices
3.6.1. Growth Share Matrix
3.6.2. Product Placement Matrix
3.6.3. Product Life Cycle Analysis

4. Company Profiles and Competitive Landscape

4.1. Competitive Landscape and Top Recent Developments
4.2. Leading Company Profiles and Their Products in the Global Homecare Product
4.2.1. Unilever PLC
4.2.1.1. Overview
4.2.1.2. Company Snapshot
4.2.1.3. Financial Snapshot
4.2.1.4. Product Portfolio
4.2.1.5. Recent Developments
4.2.2. The Procter & Gamble Company
4.2.2.1. Overview
4.2.2.2. Company Snapshot
4.2.2.3. Financial Snapshot
4.2.2.4. Product Portfolio
4.2.2.5. Recent Developments
4.2.3. S. C. Johnson & Son Inc.
4.2.3.1. Overview
4.2.3.2. Company Snapshot
4.2.3.3. Financial Snapshot
4.2.3.4. Product Portfolio
4.2.3.5. Recent Developments
4.2.4. Church & Dwight Co., Inc.
4.2.4.1. Overview
4.2.4.2. Company Snapshot
4.2.4.3. Financial Snapshot
4.2.4.4. Product Portfolio
4.2.4.5. Recent Developments
4.2.5. Colgate-Palmolive Co.
4.2.5.1. Overview
4.2.5.2. Company Snapshot
4.2.5.3. Financial Snapshot
4.2.5.4. Product Portfolio
4.2.5.5. Recent Developments
4.2.6. Henkel AG & Co. KGaA
4.2.6.1. Overview
4.2.6.2. Company Snapshot
4.2.6.3. Financial Snapshot
4.2.6.4. Product Portfolio
4.2.6.5. Recent Developments
4.2.7. The Clorox Co.
4.2.7.1. Overview
4.2.7.2. Company Snapshot
4.2.7.3. Financial Snapshot
4.2.7.4. Product Portfolio
4.2.7.5. Recent Developments
4.2.8. Kao Corp.
4.2.8.1. Overview
4.2.8.2. Company Snapshot
4.2.8.3. Financial Snapshot
4.2.8.4. Product Portfolio
4.2.8.5. Recent Developments
4.2.9. Godrej Consumer Products Ltd.
4.2.9.1. Overview
4.2.9.2. Company Snapshot
4.2.9.3. Financial Snapshot
4.2.9.4. Product Portfolio
4.2.9.5. Recent Developments
4.2.10. Reckitt Benckiser Group Plc
4.2.10.1. Overview
4.2.10.2. Company Snapshot
4.2.10.3. Financial Snapshot
4.2.10.4. Product Portfolio
4.2.10.5. Recent Developments

5. Global Homecare Product Market, by Segmentation

5.1. Global Homecare Product Market, by Type
5.1.1. Surface Cleaner
5.1.2. Toilet Cleaner
5.1.3. Fabric Cleaner
5.1.4. Air Cleaner
5.1.5. Others
5.2. Global Homecare Product Market, by Distribution Channel
5.2.1. Offline Retail Stores
5.2.2. Online Retail Stores

6. Global Homecare Product Market, by Region

6.1. Overview
6.2. North America Homecare Product Market
6.2.1. North America Homecare Product Market, by Country
6.2.1.1. The U.S. Homecare Product Market
6.2.1.1.1. Study of demographic factors and cities covered in the research
6.2.1.1.2. Diamond Model Analysis for Homecare Product Market in the U.S.
6.2.1.1.3. Top 10 Brands/Companies in Homecare Product Market in the U.S.
6.2.1.1.4. Survey Results for Homecare Product Market in the U.S.
6.2.1.1.4.1. Age group of people using Homecare Product in the U.S.
6.2.1.1.4.2. Gender of people using Homecare Product in the U.S.
6.2.1.1.4.3. Size of Families using Homecare Product in the U.S.
6.2.1.1.4.4. Residence of people using Homecare Product in the U.S.
6.2.1.1.4.5. Perception of cleanliness among the people using Homecare Product in the U.S.
6.2.1.1.4.6. Usage Frequency of surface cleaners in the U.S.
6.2.1.1.4.7. Usage Frequency of sanitary cleaners in the U.S.
6.2.1.1.4.8. Buying Frequency of Homecare Product in the U.S.
6.2.1.1.4.9. Buying Frequency by Type of Homecare Product in the U.S.
6.2.1.1.4.10. Preference by company of Homecare Product in the U.S.
6.2.1.1.4.11. Usage period of Homecare Product in the U.S.
6.2.1.1.4.12. Change in the Preference of Homecare Product in the U.S.
6.2.1.1.4.13. Factors Affecting Buying Behavior of Homecare Product in the U.S.
6.2.1.1.4.14. Source of product awareness about Homecare Product in the U.S.
6.2.1.1.4.15. Buying pattern of people using Homecare Product in the U.S.
6.2.1.1.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in the U.S.
6.2.1.1.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in the U.S.
6.2.1.1.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in the U.S.
6.2.1.1.5. Demand estimation and projection of the Homecare Product Market in the U.S.
6.2.1.1.6. Key marketing insights for the Homecare Product Market in the U.S.
6.2.1.1.6.1. Keyword searches by leading search engines in the U.S.
6.2.1.1.6.2. Social media preferences and awareness programs in the U.S. Homecare Product Market
6.2.1.1.6.3. Analysis of marketing strategies by key players in the U.S. Homecare Product Market
6.2.1.2. Canada Homecare Product Market
6.2.1.2.1. Study of demographic factors and cities covered in the research
6.2.1.2.2. Diamond Model Analysis for Homecare Product Market in Canada
6.2.1.2.3. Top 10 Brands/Companies in Homecare Product Market in Canada
6.2.1.2.4. Survey Results for Homecare Product Market in Canada
6.2.1.2.4.1. Age group of people using Homecare Product in Canada
6.2.1.2.4.2. Gender of people using Homecare Product in Canada
6.2.1.2.4.3. Size of Families using Homecare Product in Canada
6.2.1.2.4.4. Residence of people using Homecare Product in Canada
6.2.1.2.4.5. Perception of cleanliness among the people using Homecare Product in Canada
6.2.1.2.4.6. Usage Frequency of surface cleaners in Canada
6.2.1.2.4.7. Usage Frequency of sanitary cleaners in Canada
6.2.1.2.4.8. Buying Frequency of Homecare Product in Canada
6.2.1.2.4.9. Buying Frequency by Type of Homecare Product in Canada
6.2.1.2.4.10. Preference by company of Homecare Product in Canada
6.2.1.2.4.11. Usage period of Homecare Product in Canada
6.2.1.2.4.12. Change in the Preference of Homecare Product in Canada
6.2.1.2.4.13. Factors Affecting Buying Behavior of Homecare Product in Canada
6.2.1.2.4.14. Source of product awareness about Homecare Product in Canada
6.2.1.2.4.15. Buying pattern of people using Homecare Product in Canada
6.2.1.2.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in Canada
6.2.1.2.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in Canada
6.2.1.2.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in Canada
6.2.1.2.5. Demand estimation and projection of the Homecare Product Market in Canada
6.2.1.2.6. Key marketing insights for the Homecare Product Market in Canada
6.2.1.2.6.1. Keyword searches by leading search engines in Canada
6.2.1.2.6.2. Social media preferences and awareness programs in Canada Homecare Product Market
6.2.1.2.6.3. Analysis of marketing strategies by key players in Canada Homecare Product Market
6.2.1.3. Mexico Homecare Product Market
6.2.1.3.1. Study of demographic factors and cities covered in the research
6.2.1.3.2. Diamond Model Analysis for Homecare Product Market in Mexico
6.2.1.3.3. Top 10 Brands/Companies in Homecare Product Market in Mexico
6.2.1.3.4. Survey Results for Homecare Product Market in Mexico
6.2.1.3.4.1. Age group of people using Homecare Product in Mexico
6.2.1.3.4.2. Gender of people using Homecare Product in Mexico
6.2.1.3.4.3. Size of Families using Homecare Product in Mexico
6.2.1.3.4.4. Residence of people using Homecare Product in Mexico
6.2.1.3.4.5. Perception of cleanliness among the people using Homecare Product in Mexico
6.2.1.3.4.6. Usage Frequency of surface cleaners in Mexico
6.2.1.3.4.7. Usage Frequency of sanitary cleaners in Mexico
6.2.1.3.4.8. Buying Frequency of Homecare Product in Mexico
6.2.1.3.4.9. Buying Frequency by Type of Homecare Product in Mexico
6.2.1.3.4.10. Preference by company of Homecare Product in Mexico
6.2.1.3.4.11. Usage period of Homecare Product in Mexico
6.2.1.3.4.12. Change in the Preference of Homecare Product in Mexico
6.2.1.3.4.13. Factors Affecting Buying Behavior of Homecare Product in Mexico
6.2.1.3.4.14. Source of product awareness about Homecare Product in Mexico
6.2.1.3.4.15. Buying pattern of people using Homecare Product in Mexico
6.2.1.3.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in Mexico
6.2.1.3.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in Mexico
6.2.1.3.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in Mexico
6.2.1.3.5. Demand estimation and projection of the Homecare Product Market in Mexico
6.2.1.3.6. Key marketing insights for the Homecare Product Market in Mexico
6.2.1.3.6.1. Keyword searches by leading search engines in Mexico
6.2.1.3.6.2. Social media preferences and awareness programs in Mexico Homecare Product Market
6.2.1.3.6.3. Analysis of marketing strategies by key players in Mexico Homecare Product Market
6.3. Europe Homecare Product Market
6.3.1. Europe Homecare Product Market, by Country
6.3.1.1. Germany Homecare Product Market
6.3.1.1.1. Study of demographic factors and cities covered in the research
6.3.1.1.2. Diamond Model Analysis for Homecare Product Market in Germany
6.3.1.1.3. Top 10 Brands/Companies in Homecare Product Market in Germany
6.3.1.1.4. Survey Results for Homecare Product Market in Germany
6.3.1.1.4.1. Age group of people using Homecare Product in Germany
6.3.1.1.4.2. Gender of people using Homecare Product in Germany
6.3.1.1.4.3. Size of Families using Homecare Product in Germany
6.3.1.1.4.4. Residence of people using Homecare Product in Germany
6.3.1.1.4.5. Perception of cleanliness among the people using Homecare Product in Germany
6.3.1.1.4.6. Usage Frequency of surface cleaners in Germany
6.3.1.1.4.7. Usage Frequency of sanitary cleaners in Germany
6.3.1.1.4.8. Buying Frequency of Homecare Product in Germany
6.3.1.1.4.9. Buying Frequency by Type of Homecare Product in Germany
6.3.1.1.4.10. Preference by company of Homecare Product in Germany
6.3.1.1.4.11. Usage period of Homecare Product in Germany
6.3.1.1.4.12. Change in the Preference of Homecare Product in Germany
6.3.1.1.4.13. Factors Affecting Buying Behavior of Homecare Product in Germany
6.3.1.1.4.14. Source of product awareness about Homecare Product in Germany
6.3.1.1.4.15. Buying pattern of people using Homecare Product in Germany
6.3.1.1.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in Germany
6.3.1.1.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in Germany
6.3.1.1.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in Germany
6.3.1.1.5. Demand estimation and projection of the Homecare Product Market in Germany
6.3.1.1.6. Key marketing insights for the Homecare Product Market in Germany
6.3.1.1.6.1. Keyword searches by leading search engines in Germany
6.3.1.1.6.2. Social media preferences and awareness programs in Germany Homecare Product Market
6.3.1.1.6.3. Analysis of marketing strategies by key players in Germany Homecare Product Market
6.3.1.2. UK Homecare Product Market
6.3.1.2.1. Study of demographic factors and cities covered in the research
6.3.1.2.2. Diamond Model Analysis for Homecare Product Market in UK
6.3.1.2.3. Top 10 Brands/Companies in Homecare Product Market in UK
6.3.1.2.4. Survey Results for Homecare Product Market in UK
6.3.1.2.4.1. Age group of people using Homecare Product in UK
6.3.1.2.4.2. Gender of people using Homecare Product in UK
6.3.1.2.4.3. Size of Families using Homecare Product in UK
6.3.1.2.4.4. Residence of people using Homecare Product in UK
6.3.1.2.4.5. Perception of cleanliness among the people using Homecare Product in UK
6.3.1.2.4.6. Usage Frequency of surface cleaners in UK
6.3.1.2.4.7. Usage Frequency of sanitary cleaners in UK
6.3.1.2.4.8. Buying Frequency of Homecare Product in UK
6.3.1.2.4.9. Buying Frequency by Type of Homecare Product in UK
6.3.1.2.4.10. Preference by company of Homecare Product in UK
6.3.1.2.4.11. Usage period of Homecare Product in UK
6.3.1.2.4.12. Change in the Preference of Homecare Product in UK
6.3.1.2.4.13. Factors Affecting Buying Behavior of Homecare Product in UK
6.3.1.2.4.14. Source of product awareness about Homecare Product in UK
6.3.1.2.4.15. Buying pattern of people using Homecare Product in UK
6.3.1.2.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in UK
6.3.1.2.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in UK
6.3.1.2.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in the U.S.
6.3.1.2.5. Demand estimation and projection of the Homecare Product Market in UK
6.3.1.2.6. Key marketing insights for the Homecare Product Market in UK
6.3.1.2.6.1. Keyword searches by leading search engines in UK
6.3.1.2.6.2. Social media preferences and awareness programs in UK Homecare Product Market
6.3.1.2.6.3. Analysis of marketing strategies by key players in UK Homecare Product Market
6.3.1.3. France Homecare Product Market
6.3.1.3.1. Study of demographic factors and cities covered in the research
6.3.1.3.2. Diamond Model Analysis for Homecare Product Market in France
6.3.1.3.3. Top 10 Brands/Companies in Homecare Product Market in France
6.3.1.3.4. Survey Results for Homecare Product Market in France
6.3.1.3.4.1. Age group of people using Homecare Product in France
6.3.1.3.4.2. Gender of people using Homecare Product in France
6.3.1.3.4.3. Size of Families using Homecare Product in France
6.3.1.3.4.4. Residence of people using Homecare Product in France
6.3.1.3.4.5. Perception of cleanliness among the people using Homecare Product in France
6.3.1.3.4.6. Usage Frequency of surface cleaners in France
6.3.1.3.4.7. Usage Frequency of sanitary cleaners in France
6.3.1.3.4.8. Buying Frequency of Homecare Product in France
6.3.1.3.4.9. Buying Frequency by Type of Homecare Product in France
6.3.1.3.4.10. Preference by company of Homecare Product in France
6.3.1.3.4.11. Usage period of Homecare Product in France
6.3.1.3.4.12. Change in the Preference of Homecare Product in France
6.3.1.3.4.13. Factors Affecting Buying Behavior of Homecare Product in France
6.3.1.3.4.14. Source of product awareness about Homecare Product in France
6.3.1.3.4.15. Buying pattern of people using Homecare Product in France
6.3.1.3.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in France
6.3.1.3.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in France
6.3.1.3.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in France
6.3.1.3.5. Demand estimation and projection of the Homecare Product Market in France
6.3.1.3.6. Key marketing insights for the Homecare Product Market in France
6.3.1.3.6.1. Keyword searches by leading search engines in France
6.3.1.3.6.2. Social media preferences and awareness programs in France Homecare Product Market
6.3.1.3.6.3. Analysis of marketing strategies by key players in France Homecare Product Market
6.4. Asia-Pacific Homecare Product Market
6.4.1. Asia-Pacific Homecare Product Market, by Country
6.4.1.1. China Homecare Product Market
6.4.1.1.1. Study of demographic factors and cities covered in the research
6.4.1.1.2. Diamond Model Analysis for Homecare Product Market in China
6.4.1.1.3. Top 10 Brands/Companies in Homecare Product Market in China
6.4.1.1.4. Survey Results for Homecare Product Market in China
6.4.1.1.4.1. Age group of people using Homecare Product in China
6.4.1.1.4.2. Gender of people using Homecare Product in China
6.4.1.1.4.3. Size of Families using Homecare Product in China
6.4.1.1.4.4. Residence of people using Homecare Product in China
6.4.1.1.4.5. Perception of cleanliness among the people using Homecare Product in China
6.4.1.1.4.6. Usage Frequency of surface cleaners in China
6.4.1.1.4.7. Usage Frequency of sanitary cleaners in China
6.4.1.1.4.8. Buying Frequency of Homecare Product in China
6.4.1.1.4.9. Buying Frequency by Type of Homecare Product in China
6.4.1.1.4.10. Preference by company of Homecare Product in China
6.4.1.1.4.11. Usage period of Homecare Product in China
6.4.1.1.4.12. Change in the Preference of Homecare Product in China
6.4.1.1.4.13. Factors Affecting Buying Behavior of Homecare Product in China
6.4.1.1.4.14. Source of product awareness about Homecare Product in China
6.4.1.1.4.15. Buying pattern of people using Homecare Product in China
6.4.1.1.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in China
6.4.1.1.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in China
6.4.1.1.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in China
6.4.1.1.5. Demand estimation and projection of the Homecare Product Market in China
6.4.1.1.6. Key marketing insights for the Homecare Product Market in China
6.4.1.1.6.1. Keyword searches by leading search engines in China
6.4.1.1.6.2. Social media preferences and awareness programs in China Homecare Product Market
6.4.1.1.6.3. Analysis of marketing strategies by key players in China Homecare Product Market
6.4.1.2. India Homecare Product Market
6.4.1.2.1. Study of demographic factors and cities covered in the research
6.4.1.2.2. Diamond Model Analysis for Homecare Product Market in India
6.4.1.2.3. Top 10 Brands/Companies in Homecare Product Market in India
6.4.1.2.4. Survey Results for Homecare Product Market in India
6.4.1.2.4.1. Age group of people using Homecare Product in India
6.4.1.2.4.2. Gender of people using Homecare Product in India
6.4.1.2.4.3. Size of Families using Homecare Product in India
6.4.1.2.4.4. Residence of people using Homecare Product in India
6.4.1.2.4.5. Perception of cleanliness among the people using Homecare Product in India
6.4.1.2.4.6. Usage Frequency of surface cleaners in India
6.4.1.2.4.7. Usage Frequency of sanitary cleaners in India
6.4.1.2.4.8. Buying Frequency of Homecare Product in India
6.4.1.2.4.9. Buying Frequency by Type of Homecare Product in India
6.4.1.2.4.10. Preference by company of Homecare Product in India
6.4.1.2.4.11. Usage period of Homecare Product in India
6.4.1.2.4.12. Change in the Preference of Homecare Product in India
6.4.1.2.4.13. Factors Affecting Buying Behavior of Homecare Product in India
6.4.1.2.4.14. Source of product awareness about Homecare Product in India
6.4.1.2.4.15. Buying pattern of people using Homecare Product in India
6.4.1.2.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in India
6.4.1.2.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in India
6.4.1.2.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in India
6.4.1.2.5. Demand estimation and projection of the Homecare Product Market in India
6.4.1.2.6. Key marketing insights for the Homecare Product Market in India
6.4.1.2.6.1. Keyword searches by leading search engines in India
6.4.1.2.6.2. Social media preferences and awareness programs in India Homecare Product Market
6.4.1.2.6.3. Analysis of marketing strategies by key players in India Homecare Product Market
6.4.1.3. Japan Homecare Product Market
6.4.1.3.1. Study of demographic factors and cities covered in the research
6.4.1.3.2. Diamond Model Analysis for Homecare Product Market in Japan
6.4.1.3.3. Top 10 Brands/Companies in Homecare Product Market in Japan
6.4.1.3.4. Survey Results for Homecare Product Market in Japan
6.4.1.3.4.1. Age group of people using Homecare Product in Japan
6.4.1.3.4.2. Gender of people using Homecare Product in Japan
6.4.1.3.4.3. Size of Families using Homecare Product in Japan
6.4.1.3.4.4. Residence of people using Homecare Product in Japan
6.4.1.3.4.5. Perception of cleanliness among the people using Homecare Product in Japan
6.4.1.3.4.6. Usage Frequency of surface cleaners in Japan
6.4.1.3.4.7. Usage Frequency of sanitary cleaners in Japan
6.4.1.3.4.8. Buying Frequency of Homecare Product in Japan
6.4.1.3.4.9. Buying Frequency by Type of Homecare Product in Japan
6.4.1.3.4.10. Preference by company of Homecare Product in Japan
6.4.1.3.4.11. Usage period of Homecare Product in Japan
6.4.1.3.4.12. Change in the Preference of Homecare Product in Japan
6.4.1.3.4.13. Factors Affecting Buying Behavior of Homecare Product in Japan
6.4.1.3.4.14. Source of product awareness about Homecare Product in Japan
6.4.1.3.4.15. Buying pattern of people using Homecare Product in Japan
6.4.1.3.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in Japan
6.4.1.3.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in Japan
6.4.1.3.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in Japan
6.4.1.3.5. Demand estimation and projection of the Homecare Product Market in Japan
6.4.1.3.6. Key marketing insights for the Homecare Product Market in Japan
6.4.1.3.6.1. Keyword searches by leading search engines in Japan
6.4.1.3.6.2. Social media preferences and awareness programs in Japan Homecare Product Market
6.4.1.3.6.3. Analysis of marketing strategies by key players in Japan Homecare Product Market
6.5. RoW Homecare Product Market
6.5.1. RoW Homecare Product Market, by Sub-region
6.5.1.1. Middle East Homecare Product Market
6.5.1.1.1. Study of demographic factors and cities covered in the research
6.5.1.1.2. Diamond Model Analysis for Homecare Product Market in Middle East
6.5.1.1.3. Top 10 Brands/Companies in Homecare Product Market in Middle East
6.5.1.1.4. Survey Results for Homecare Product Market in Middle East
6.5.1.1.4.1. Age group of people using Homecare Product in Middle East
6.5.1.1.4.2. Gender of people using Homecare Product in Middle East
6.5.1.1.4.3. Size of Families using Homecare Product in Middle East
6.5.1.1.4.4. Residence of people using Homecare Product in Middle East
6.5.1.1.4.5. Perception of cleanliness among the people using Homecare Product in Middle East
6.5.1.1.4.6. Usage Frequency of surface cleaners in Middle East
6.5.1.1.4.7. Usage Frequency of sanitary cleaners in Middle East
6.5.1.1.4.8. Buying Frequency of Homecare Product in Middle East
6.5.1.1.4.9. Buying Frequency by Type of Homecare Product in Middle East
6.5.1.1.4.10. Preference by company of Homecare Product in Middle East
6.5.1.1.4.11. Usage period of Homecare Product in Middle East
6.5.1.1.4.12. Change in the Preference of Homecare Product in Middle East
6.5.1.1.4.13. Factors Affecting Buying Behavior of Homecare Product in Middle East
6.5.1.1.4.14. Source of product awareness about Homecare Product in Middle East
6.5.1.1.4.15. Buying pattern of people using Homecare Product in Middle East
6.5.1.1.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in Middle East
6.5.1.1.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in Middle East
6.5.1.1.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in Middle East
6.5.1.1.5. Demand estimation and projection of the Homecare Product Market in Middle East
6.5.1.1.6. Key marketing insights for the Homecare Product Market in Middle East
6.5.1.1.6.1. Keyword searches by leading search engines in Middle East
6.5.1.1.6.2. Social media preferences and awareness programs in Middle East Homecare Product Market
6.5.1.1.6.3. Analysis of marketing strategies by key players in Middle East Homecare Product Market
6.5.1.2. South America Homecare Product Market
6.5.1.2.1. Study of demographic factors and cities covered in the research
6.5.1.2.2. Diamond Model Analysis for Homecare Product Market in South America
6.5.1.2.3. Top 10 Brands/Companies in Homecare Product Market in South America
6.5.1.2.4. Survey Results for Homecare Product Market in South America
6.5.1.1.4.1. Age group of people using Homecare Product in South America
6.5.1.1.4.2. Gender of people using Homecare Product in South America
6.5.1.1.4.3. Size of Families using Homecare Product in South America
6.5.1.1.4.4. Residence of people using Homecare Product in South America
6.5.1.1.4.5. Perception of cleanliness among the people using Homecare Product in South America
6.5.1.1.4.6. Usage Frequency of surface cleaners in South America
6.5.1.1.4.7. Usage Frequency of sanitary cleaners in South America
6.5.1.1.4.8. Buying Frequency of Homecare Product in South America
6.5.1.1.4.9. Buying Frequency by Type of Homecare Product in South America
6.5.1.1.4.10. Preference by company of Homecare Product in South America
6.5.1.1.4.11. Usage period of Homecare Product in South America
6.5.1.1.4.12. Change in the Preference of Homecare Product in South America
6.5.1.1.4.13. Factors Affecting Buying Behavior of Homecare Product in South America
6.5.1.1.4.14. Source of product awareness about Homecare Product in South America
6.5.1.1.4.15. Buying pattern of people using Homecare Product in South America
6.5.1.1.4.16. Effect of Covid-19 outbreak have on usage pattern of Homecare Product in South America
6.5.1.1.4.17. Effect of Covid-19 outbreak have on buying pattern of Homecare Product in South America
6.5.1.1.4.18. Change in the Preference of Homecare Product due to Covid-19 outbreak in South America
6.5.1.2.5. Demand estimation and projection of the Homecare Product Market in South America
6.5.1.2.6. Key marketing insights for the Homecare Product Market in South America
6.5.1.2.6.1. Keyword searches by leading search engines in South America
6.5.1.2.6.2. Social media preferences and awareness programs in South America Homecare Product Market
6.5.1.2.6.3. Analysis of marketing strategies by key players in South America Homecare Product Market

Companies Mentioned

Unilever PLC
The Procter & Gamble Company
S. C. Johnson & Son Inc.
Church & Dwight Co., Inc.
Colgate-Palmolive Co.
Henkel AG & Co. KGaA
The Clorox Co.
Kao Corp.
Godrej Consumer Products Ltd.
Reckitt Benckiser Group Plc

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Table of Contents

Companies Mentioned

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