Product Choices and Preferences during COVID-19 Lockdown for Weeks 1-10 (Consumer Survey Insights)

Product Choices and Preferences during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

Summary

This report is part of the publisher's COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from the publisher's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report focuses on how consumers product choices have changed across the 10 weeks covered by the COVID-19 consumer tracker. The focus of consumer purchasing choices has shifted across the weeks, as an interest in more indulgent products is growing. These are being used as coping mechanisms by consumers as a way to distract or fill time. This report investigates what products are considered a necessity or non-essential across the following categories: beverages, dairy products, personal care, food and household products.

Scope

• The more worried someone is, the more likely they are to crave distraction.
• Habit-based drinks are still being bought in large volumes but more than 1 in 10 consumers have stopped buying alcohol.
• The popularity of inessential beauty products with a feel-good, luxury angle has risen.
• Chocolate and confectionery and Ice cream are on an upward trajectory, illustrating consumers' growing need for comforting indulgences.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.