Key Differences Across Consumer Groups during COVID-19 Lockdown for Weeks 1-10 (Consumer Survey Insights)

Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

Summary

This report is part of the publisher's COVID-19 Survey Insights series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from the publisher's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report focuses on demographic differences across consumers' use of technology, their product purchasing behavior, and their attitudes towards health during the coronavirus pandemic. The levels of concern about the global outbreak also differ across generations and across people of various disposable incomes.

Scope

• Lockdown measures are encouraging certain consumers to embrace technology and online shopping, and to buy certain products at different price ranges than usual.
• Health is also perceived differently by different generations, with younger people being more interested in health tips from brands.
• Brands should embrace online shopping more, cater their products to various age groups, and target younger generations when providing wellness advice.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.