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Prepaid Card Market by Card Type, Usage, and End User: Global Opportunity Analysis and Industry Forecast, 2020-2027

  • ID: 5125483
  • Report
  • May 2020
  • Region: Global
  • 245 pages
  • Allied Analytics LLP
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FEATURED COMPANIES

  • American Express Company
  • Green Dot Corporation
  • H&R Block Inc.
  • JPMorgan Chase & Co.
  • Kaiku Finance LLC.
  • Mango Financial Inc.
  • MORE
The prepaid card market is expected to exhibit high growth during the forecast period, owing to the convenience offered similar to that of a credit or debit card with the ability to allow the end user to set the spending limit according to the budget. Prepaid cards are a plastic alternative to carrying money around and are often called everyday cards. Prepaid cards have taken the place of cash, cheques, and other payment cards where consumers or businesses want to use an electronic means of payment, without linking the payment to a credit or debit account. However, various fees and security issues are expected to restrain the market growth. These restraints are expected to have a reduced impact in the near future, owing to the increase in popularity of prepaid cards among teenagers and students.

Europe occupied the highest market share of 49% in the global prepaid card market. Increased adoption of the prepaid cards by corporate offices and financial institutions and proactive efforts taken by European companies to increase awareness about prepaid card drive the market growth. The demand for prepaid cards in Europe is driven by the increase in number of applications in retail establishments, governments, and corporate institutions. Government initiatives to incorporate electronic payments over $1,000 to reduce tax avoidance drives the need for prepaid cards. Moreover, cost of basic banking is high, which further boosts the market growth.

Rise in demand for cash alternatives, an increase in the number of internet users, developments in the e-commerce industry, and an increase in adoption of prepaid cards because of adding funds through multiple avenues fuel the growth of the market. However, a lack of standardization is prone to fraudulent attacks, which hamper the growth of the market. Furthermore, an increase in unbanked and underbanked population offers lucrative opportunities for the market growth globally.

The prepaid card market is categorized on the basis of card type, usage, end user, and region. By card type, the market is bifurcated into open loop prepaid card and closed loop prepaid card. By usage, it is classified into general-purpose reloadable card, gift card, government benefit/disbursement card, payroll card, and others. By End User, the market analyzed across retail establishments, corporate institutions, government, and financial institutions & others. By Region, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the prepaid card market include American Express Company, BBVA Compass Bancshares, Inc., Green Dot Corporation, H&R Block Inc., JPMorgan Chase & Co., Kaiku Finance LLC., Mango Financial, Inc., NetSpend Holdings, Inc., PayPal Holdings, Inc. and UniRush, LLC. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations, to enhance their market penetration.

Key Benefits for Stakeholders
  • The study provides an in-depth analysis of the global prepaid card market forecast along with the current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the global prepaid card market size is provided in the report.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the market for the period 2020–2027 is provided to determine the market potential.
BY Card Type
  • Open Loop Prepaid Card
  • Closed Loop Prepaid Card
BY Usage
  • General-purpose Reloadable Card
  • Gift Card
  • Government Benefit/Disbursement card
  • Payroll Card
  • Others
By End User
  • Retail Establishments
  • Corporate Institutions
  • Government
  • Financial Institutions & Others
By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Netherlands
  • Spain
  • Italy
  • Nordic Countries
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
KEY PLAYERS
  • American Express Company
  • BBVA Compass Bancshares, Inc.
  • Green Dot Corporation
  • H&R Block Inc.
  • JPMorgan Chase & Co.
  • Kaiku Finance LLC.
  • Mango Financial, Inc.
  • NetSpend Holdings, Inc.
  • PayPal Holdings, Inc.
  • UniRush, LLC
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • American Express Company
  • Green Dot Corporation
  • H&R Block Inc.
  • JPMorgan Chase & Co.
  • Kaiku Finance LLC.
  • Mango Financial Inc.
  • MORE
Chapter 1: Introduction
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models

Chapter 2: Executive Summary
2.1. CXO Perspective

Chapter 3: Market Landscape
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power Among Buyers
3.4. Market Share Analysis/Top Player Positioning 2019
3.5. Market Dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities

Chapter 4: Prepaid Card Market by Card Type
4.1. Overview
4.2. Closed Loop Prepaid Card
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast, by Region
4.2.3. Market Share Analysis, by Country
4.3. Open Loop Prepaid Card
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast, by Region
4.3.3. Market Share Analysis, by Country

Chapter 5: Prepaid Card Market by Usage
5.1. Overview
5.2. General-Purpose Reloadable Card
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast, by Region
5.2.3. Market Share Analysis, by Country
5.3. Gift Card
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast, by Region
5.3.3. Market Share Analysis, by Country
5.4. Government Benefits/Disbursement Card
5.4.1. Key Market Trends, Growth Factors and Opportunities
5.4.2. Market Size and Forecast, by Region
5.4.3. Market Share Analysis, by Country
5.5. Incentive/Payroll Card
5.5.1. Key Market Trends, Growth Factors and Opportunities
5.5.2. Market Size and Forecast, by Region
5.5.3. Market Share Analysis, by Country
5.6. Others
5.6.1. Key Market Trends, Growth Factors and Opportunities
5.6.2. Market Size and Forecast, by Region
5.6.3. Market Share Analysis, by Country

Chapter 6: Prepaid Card Market by Industry Vertical
6.1. Overview
6.2. Retail Establishments
6.2.1. Key Market Trends, Growth Factors Andopportunities
6.2.2. Market Size and Forecast, by Region
6.2.3. Market Share Analysis, by Country
6.3. Corporate Institutions
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.3.2. Market Size and Forecast, by Region
6.3.3. Market Share Analysis, by Country
6.4. Government
6.4.1. Key Market Trends, Growth Factors and Opportunities
6.4.2. Market Size and Forecast, by Region
6.4.3. Market Share Analysis, by Country
6.5. Financial Institutions & Others
6.5.1. Key Market Trends, Growth Factors and Opportunities
6.5.2. Market Size and Forecast, by Region
6.5.3. Market Share Analysis, by Country

Chapter 7: Prepaid Card Market by Region
7.1. Overview
7.2. North America
7.2.1. Key Market Trends and Opportunities
7.2.2. Market Size and Forecast, by Card Type
7.2.3. Market Size and Forecast, by Usage
7.2.4. Market Size and Forecast, by Industry Vertical
7.2.5. Market Size and Forecast, by Country
7.2.6. U. S.
7.2.6.1. Market Size and Forecast, by Card Type
7.2.6.2. Market Size and Forecast, by Usage
7.2.6.3. Market Size and Forecast, by Industry Vertical
7.2.7. Canada
7.2.7.1. Market Size and Forecast, by Card Type
7.2.7.2. Market Size and Forecast, by Usage
7.2.7.3. Market Size and Forecast, by Industry Vertical
7.3. Europe
7.3.1. Key Market Trends and Opportunities
7.3.2. Market Size and Forecast, by Card Type
7.3.3. Market Size and Forecast, by Usage
7.3.4. Market Size and Forecast, by Industry Vertical
7.3.5. Market Size and Forecast, by Country
7.3.6. UK
7.3.6.1. Market Size and Forecast, by Card Type
7.3.6.2. Market Size and Forecast, by Usage
7.3.6.3. Market Size and Forecast, by Industry Vertical
7.3.7. Germany
7.3.7.1. Market Size and Forecast, by Card Type
7.3.7.2. Market Size and Forecast, by Usage
7.3.7.3. Market Size and Forecast, by Industry Vertical
7.3.8. France
7.3.8.1. Market Size and Forecast, by Card Type
7.3.8.2. Market Size and Forecast, by Usage
7.3.8.3. Market Size and Forecast, by Industry Vertical
7.3.9. Russia
7.3.9.1. Market Size and Forecast, by Card Type
7.3.9.2. Market Size and Forecast, by Usage
7.3.9.3. Market Size and Forecast, by Industry Vertical
7.3.10. Rest of Europe
7.3.10.1. Market Size and Forecast, by Card Type
7.3.10.2. Market Size and Forecast, by Usage
7.3.10.3. Market Size and Forecast, by Industry Vertical
7.4. Asia-Pacific
7.4.1. Key Market Trends and Opportunities
7.4.2. Market Size and Forecast, by Card Type
7.4.3. Market Size and Forecast, by Usage
7.4.4. Market Size and Forecast, by Industry Vertical
7.4.5. Market Size and Forecast, by Country
7.4.6. India
7.4.6.1. Market Size and Forecast, by Card Type
7.4.6.2. Market Size and Forecast, by Usage
7.4.6.3. Market Size and Forecast, by Industry Vertical
7.4.7. China
7.4.7.1. Market Size and Forecast, by Card Type
7.4.7.2. Market Size and Forecast, by Usage
7.4.7.3. Market Size and Forecast, by Industry Vertical
7.4.8. Japan
7.4.8.1. Market Size and Forecast, by Card Type
7.4.8.2. Market Size and Forecast, by Usage
7.4.8.3. Market Size and Forecast, by Industry Vertical
7.4.9. South Korea
7.4.9.1. Market Size and Forecast, by Card Type
7.4.9.2. Market Size and Forecast, by Usage
7.4.9.3. Market Size and Forecast, by Industry Vertical
7.4.10. Australia
7.4.10.1. Market Size and Forecast, by Card Type
7.4.10.2. Market Size and Forecast, by Usage
7.4.10.3. Market Size and Forecast, by Industry Vertical
7.4.11. Rest of Asia-Pacific
7.4.11.1. Market Size and Forecast, by Card Type
7.4.11.2. Market Size and Forecast, by Usage
7.4.11.3. Market Size and Forecast, by Industry Vertical
7.5. LAMEA
7.5.1. Key Market Trends and Opportunities
7.5.2. Market Size and Forecast, by Card Type
7.5.3. Market Size and Forecast, by Usage
7.5.4. Market Size and Forecast, by Industry Vertical
7.5.5. Market Size and Forecast, by Country
7.5.6. Latin America
7.5.6.1. Market Size and Forecast, by Card Type
7.5.6.2. Market Size and Forecast, by Usage
7.5.6.3. Market Size and Forecast, by Industry Vertical
7.5.7. Middle East
7.5.7.1. Market Size and Forecast, by Card Type
7.5.7.2. Market Size and Forecast, by Usage
7.5.7.3. Market Size and Forecast, by Industry Vertical
7.5.8. Africa
7.5.8.1. Market Size and Forecast, by Card Type
7.5.8.2. Market Size and Forecast, by Usage
7.5.8.3. Market Size and Forecast, by Industry Vertical

Chapter 8: Company Profiles
8.1. American Express Company
8.1.1. Company Overview
8.1.2. Key Executives
8.1.3. Company Snapshot
8.1.4. Operating Business Segments
8.1.5. Product Portfolio
8.1.6. Business Performance
8.1.7. Key Strategic Moves and Developments
8.2. Bbva Group
8.2.1. Company Overview
8.2.2. Key Executives
8.2.3. Company Snapshot
8.2.4. Operating Business Segments
8.2.5. Product Portfolio
8.2.6. Business Performance
8.2.7. Key Strategic Moves and Developments
8.3. Green Dot Corporation
8.3.1. Company Overview
8.3.2. Key Executives
8.3.3. Company Snapshot
8.3.4. Operating Business Segments
8.3.5. Product Portfolio
8.3.6. Business Performance
8.3.7. Key Strategic Moves and Developments
8.4. Hrb Digital LLC.
8.4.1. Company Overview
8.4.2. Key Executives
8.4.3. Company Snapshot
8.4.4. Operating Business Segments
8.4.5. Product Portfolio
8.4.6. Business Performance
8.4.7. Key Strategic Moves and Developments
8.5. Jpmorgan Chase & Co.
8.5.1. Company Overview
8.5.2. Key Executives
8.5.3. Company Snapshot
8.5.4. Operating Business Segments
8.5.5. Product Portfolio
8.5.6. Business Performance
8.5.7. Key Strategic Moves and Developments
8.6. Kaiku Finance, LLC.
8.6.1. Company Overview
8.6.2. Key Executives
8.6.3. Company Snapshot
8.6.4. Operating Business Segments
8.6.5. Product Portfolio
8.6.6. Business Performance
8.6.7. Key Strategic Moves and Developments
8.7. Mango Financial, Inc.
8.7.1. Company Overview
8.7.2. Key Executives
8.7.3. Company Snapshot
8.7.4. Operating Business Segments
8.7.5. Product Portfolio
8.7.6. Business Performance
8.7.7. Key Strategic Moves and Developments
8.8. Paypal Holdings Inc.
8.8.1. Company Overview
8.8.2. Key Executives
8.8.3. Company Snapshot
8.8.4. Operating Business Segments
8.8.5. Product Portfolio
8.8.6. Business Performance
8.8.7. Key Strategic Moves and Developments
8.9. Total System Services, Inc. (Netspend)
8.9.1. Company Overview
8.9.2. Key Executives
8.9.3. Company Snapshot
8.9.4. Operating Business Segments
8.9.5. Product Portfolio
8.9.6. Business Performance
8.9.7. Key Strategic Moves and Developments
8.10. Unirush, LLC
8.10.1. Company Overview
8.10.2. Key Executives
8.10.3. Company Snapshot
8.10.4. Operating Business Segments
8.10.5. Product Portfolio
8.10.6. Business Performance
8.10.7. Key Strategic Moves and Developments
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • American Express Company
  • Green Dot Corporation
  • H&R Block Inc.
  • JPMorgan Chase & Co.
  • Kaiku Finance LLC.
  • Mango Financial Inc.
  • MORE
According to the report titled, 'Prepaid Card Market by Card Type, Usage, and End User: Global Opportunity Analysis and Industry Forecast, 2020-2027' the global prepaid card market size was valued at $1.85 billion in 2019, and is projected to reach $5.51 trillion by 2027, growing at a CAGR of 14.9% from 2020 to 2027.

Prepaid transactions have transitioned from simple paper vouchers to multi-purpose prepaid cards. This trend is expected to continue during the forthcoming years, owing to liquidity issues. Multipurpose prepaid cards are gaining traction among consumers who do not have access to other forms of electronic payments such as debit or credit cards. Moreover, rise in demand for cash alternatives and availability of affordable and energy-efficient prepaid cards drive the growth of the prepaid card market. In addition, developments in the e-commerce industry and increase in adoption of prepaid cards because of adding funds through multiple avenues fuel the growth of the market.

However, lack of standardization and fraudulent attacks hamper the growth of the market. Furthermore, an increase in unbanked and underbanked population is expected to provide lucrative opportunities for the growth of the prepaid card industry. According to the Federal Deposit Insurance Corporation (FDIC) in 2018, 6.5% of the U.S. households were unbanked, which indicates that 8.4 million U.S. households are still left in the economy to operate without bank account. Generally, this population opts for prepaid cards as these cards are safe, inexpensive, and essential banking substitutes to cater to their financial transaction needs.

North America is one of the key contributors to the prepaid card market, owing to large unbanked/undeserved population, rise in demand for travel cards, massive closed loop market, developed market for corporate and government programs, and increase in usage of prepaid cards, as substitutes for current accounts. The growth in analysis of large internet-enabled data sets, an increase in awareness of cards, ease of access, and developments in the e-commerce industry are expected to boost the prepaid card market trend in the region. Asia-Pacific consists of a large unbanked population, and multiple businesses are still run by the use of cash. However, an increase in penetration of Internet among rural areas of Asia-Pacific creates a lucrative opportunity for the prepaid card market growth.

The closed loop prepaid card segment is expected to garner a significant share during the forecast period. Increase in adoption of multi-purpose prepaid card by travelers, retailers, and students drives the growth of the prepaid card market in this segment. However, the open loop prepaid card segment is expected to grow at the highest rate during the forecast period, owing to numerous features such as low risk of frauds, easy accessibility, and low interest charges. This drives the growth of the open loop prepaid card market in this segment.

Key Findings of the Study:

By card type, the closed loop prepaid card segment led the market, in terms of revenue in 2019.
By usage, the general-purpose reloadable card segment accounted for the highest prepaid card market share in 2019.
By region, North America generated the highest revenue in 2019.

The key players profiled in the prepaid card market include American Express Company, BBVA Compass Bancshares, Inc., Green Dot Corporation, H&R Block Inc., JPMorgan Chase & Co., Kaiku Finance LLC., Mango Financial, Inc., NetSpend Holdings, Inc., PayPal Holdings, Inc., and UniRush, LLC. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations, to enhance their market penetration.
Note: Product cover images may vary from those shown
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  • American Express Company
  • BBVA Compass Bancshares Inc.
  • Green Dot Corporation
  • H&R Block Inc.
  • JPMorgan Chase & Co.
  • Kaiku Finance LLC.
  • Mango Financial Inc.
  • NetSpend Holdings Inc.
  • PayPal Holdings Inc. and UniRush LLC.
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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