+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Post-Pandemic Growth Opportunity Analysis of the Meetings Market

  • Report
  • 40 Pages
  • June 2020
  • Region: Global
  • Frost & Sullivan
  • ID: 5125655

Video Meetings Become a Business Necessity in the New Normal

The socio-economic impact of the COVID-19 pandemic is difficult to fully predict with many factors in flux. One thing is amply clear - it will be a disruptive catalyst across the UCC industry. In particular, it will forever change the way we meet and collaborate.

Organizations across the world were quick to respond to the pandemic by implementing travel restrictions and WFH policies. To ensure continuity, businesses, educational institutions, and health care facilities adopted video conferencing, group chat, and content collaboration tools at an unprecedented scale leading to exponential market growth. The shift to remote work represents a transformative moment for the meetings market. The COVID-19 crisis is expected to leave an indelible impact on how organizations and users perceive remote work. The previously-held stigma of remote work has dissipated. Remote work and hybrid work will be the new norm.

As video becomes the new normal, the lines are blurring between business and consumer use cases. In the post-COVID era, we expect to see greater delineation between free and paid and consumer and business video meetings, based on feature sets, manageability and security options.

Hybrid work will require technology enablement in two locations driving greater tech spending on communications and collaboration tools. Similarly, office spaces will be restructured to include more meeting rooms and collaborative spaces to accommodate frequent ad-hoc collaboration between on-site and WFH teams. The impact of COVID-19 on meeting licenses is significant. Major meeting providers have reported 3x-4x growth in the months since the pandemic’s onset.

This report uncovers several tops of mind trends for the short- to mid-term and analyzes the key workplace transformation and meeting trends emerging in the post-pandemic era. As remote and hybrid work become the new normal, what will be the new growth opportunities for cloud video meetings? What will the meeting rooms of tomorrow look like? Given the fast-changing market landscape, there are tremendous growth opportunities for vendors that can differentiate on better quality and more scalable, manageable and secure cloud services and devices that ensure an optimal meeting experience regardless of where users work from. The publisher has analyzed the key market trends and has re-forecasted the user base/CAGR for cloud video meetings. This insight reassesses the growth opportunities available to vendors in this space and lays out key strategies for success in the post-COVID meetings market.

Table of Contents

The Strategic Imperative

Growth Environment

  • The COVID-19 Pandemic is Inflicting High Costs
  • COVID-19 Impact on Growth of Key Industries
  • The Post-pandemic Connected Organization

Future of the Post-pandemic Workplace and Meetings

  • Enterprise Communications and Collaboration-Solutions Landscape
  • COVID-19 Impact-Summary
  • Market Overview
  • Remote Work-A Key Market Driver
  • What Does the Future Office Look Like?
  • Key Workplace and Meeting Room Trends
  • Emergence of the Contactless Meeting Room
  • Remote Work-Growing Stats
  • Impact on USE Cases

Growth of Meetings and Meeting Room Devices

  • Impact on Meetings Market Growth
  • Video Adoption is Booming
  • Cloud Video/Web Meetings-Comparative Seat License Forecasts
  • Video Conferencing Devices-Comparative UNIT Forecasts
  • Video Conferencing Devices-A Mixed Story
  • KEY Trends

The Huddle Room Opportunity

  • Small Meeting Spaces will be a Safe Haven for Distraction-free Collaboration
  • Will COVID Fears Put Brakes on Huddle Rooms?

Strategic Recommendations and Growth Opportunities

  • Top 5 Recommendations
  • Opportunity 1: Increasing Demand for AI and IoT to Create Personalized and Safe Meeting Experiences
  • Increasing Demand for AI and IoT to Create Personalized and Safe Meeting Experiences
  • Opportunity 2: The Vast Unaddressed Frontline Worker Opportunity
  • The vast unaddressed FRONTLINE WORKER opportunity

Appendix: Growth Pipeline Engine™

  • Next steps
  • Legal Disclaimer