Global Online Brand Protection Software Market Size, Share & Trends Analysis Report, By Deployment Type (Cloud-based and On-Premise), By Organization Size (Large and Small and Medium Enterprises), By End-User (Retail and Consumer Goods, Manufacturing, Government, Healthcare, Automotive, BFSI, Travel and Hospitality, and Others) and Forecast, 2019-2025.
The global online brand protection software market is estimated to witness potential growth during the forecast period. Increasing online brand infringement activities in several sectors has been driving the demand for online brand protection software to monitor brands online and the management of digital brands online. Expansion in the retail and e-commerce sector is supporting to drive the demand for online brand protection software. As per the US Department of Commerce, in the fourth quarter of 2019, the total retail sales were estimated at nearly $1,386.2 billion in the US, a rise of 0.4% from the third quarter of 2019.
In 2019, the total e-commerce sales were estimated at $601.7 billion, a rise of 14.9% from 2018. In 2019, the total retail sales rose 3.4% from 2018. In 2018, e-commerce sales accounted for 9.9% of total sales, while in 2019, it reached 11.0% of total sales. With the growing retail and e-commerce industry, online counterfeiting activities has also increased in the sector, which is affecting brand reputation. This may result in the emerging shift towards online brand protection software that enables to protect brand reputation in the online marketplace with minimum advertised price (MAP) monitoring, anti-counterfeiting, and gray market abatement (GMA).
Geographically, the market is classified into North America, Europe, Asia-Pacific, and Rest of the World. In 2018, North America is estimated to witness potential growth in the market owing to the significant internet penetration coupled with increasing cyber-criminal activities in the region. This leads to the increasing concern regarding online infringement of intellectual property and domains and thereby contributing to the adoption of online brand protection software in the region.
The market players operating in the region include Incopro Ltd., OpSec Security Group Ltd., CPA Global Ltd., PhishLabs, and Corsearch Inc. Mergers and acquisitions, product launches, and partnerships and collaborations are some crucial strategies adopted by the market players to expand market share. For instance, in February 2020, BrandShield declared the launch of ElectionShield which is designed to protect political campaigns across the globe from threats, including phishing, fraudulent fundraising sites, impersonation, and social phishing. The company offers tools to the political to monitor, detect and takedown online threats, with online threat hunters team and AI-Based technology.
Research Methodology
The market study of the global online brand protection software market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook.
In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in the reports.
Secondary Sources Include:
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation:
1. Global Online Brand Protection Software Market Research and Analysis by Deployment Type
2. Global Online Brand Protection Software Market Research and Analysis by Organization Size
3. Global Online Brand Protection Software Market Research and Analysis by End-User
The Report Covers
The global online brand protection software market is estimated to witness potential growth during the forecast period. Increasing online brand infringement activities in several sectors has been driving the demand for online brand protection software to monitor brands online and the management of digital brands online. Expansion in the retail and e-commerce sector is supporting to drive the demand for online brand protection software. As per the US Department of Commerce, in the fourth quarter of 2019, the total retail sales were estimated at nearly $1,386.2 billion in the US, a rise of 0.4% from the third quarter of 2019.
In 2019, the total e-commerce sales were estimated at $601.7 billion, a rise of 14.9% from 2018. In 2019, the total retail sales rose 3.4% from 2018. In 2018, e-commerce sales accounted for 9.9% of total sales, while in 2019, it reached 11.0% of total sales. With the growing retail and e-commerce industry, online counterfeiting activities has also increased in the sector, which is affecting brand reputation. This may result in the emerging shift towards online brand protection software that enables to protect brand reputation in the online marketplace with minimum advertised price (MAP) monitoring, anti-counterfeiting, and gray market abatement (GMA).
Geographically, the market is classified into North America, Europe, Asia-Pacific, and Rest of the World. In 2018, North America is estimated to witness potential growth in the market owing to the significant internet penetration coupled with increasing cyber-criminal activities in the region. This leads to the increasing concern regarding online infringement of intellectual property and domains and thereby contributing to the adoption of online brand protection software in the region.
The market players operating in the region include Incopro Ltd., OpSec Security Group Ltd., CPA Global Ltd., PhishLabs, and Corsearch Inc. Mergers and acquisitions, product launches, and partnerships and collaborations are some crucial strategies adopted by the market players to expand market share. For instance, in February 2020, BrandShield declared the launch of ElectionShield which is designed to protect political campaigns across the globe from threats, including phishing, fraudulent fundraising sites, impersonation, and social phishing. The company offers tools to the political to monitor, detect and takedown online threats, with online threat hunters team and AI-Based technology.
Research Methodology
The market study of the global online brand protection software market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook.
In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in the reports.
Secondary Sources Include:
- Financial reports of companies involved in the market.
- Whitepapers, research-papers, and news blogs.
- Company websites and their product catalog.
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation:
1. Global Online Brand Protection Software Market Research and Analysis by Deployment Type
2. Global Online Brand Protection Software Market Research and Analysis by Organization Size
3. Global Online Brand Protection Software Market Research and Analysis by End-User
The Report Covers
- Comprehensive research methodology of the global online brand protection software market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global online brand protection software market.
- Insights about market determinants, which are stimulating the global online brand protection software market.
- Detailed and extensive market segments with regional distribution of forecasted revenues.
- Extensive profiles and recent developments of market players.
Table of Contents
1. Report Summary
2. Market Overview and Insights
3. Competitive Landscape
4. Market Determinants
5. Market Segmentation
6. Regional Analysis
7. Company Profiles
Companies Mentioned
A selection of companies mentioned in this report includes:
- ApiraSol GmbH
- Appdetex
- BrandShield Ltd.
- Corporation Service Co. (CSC)
- Corsearch Inc.
- CounterFind
- CPA Global Ltd.
- FraudWatch International Pty Ltd.
- Hubstream, Inc.
- Incopro Ltd.
- OpSec Security Group Ltd.
- Perception Partners, Inc.
- Performance Horizon Group Ltd. (Partnerize)
- PhishLabs
- Red Points Solutions, S.L.
- SnapDragon Monitoring Ltd.
- TrackStreet, Inc.
- Wolters Kluwer N.V.
