Energy Drink Market 2020-2026

Global Energy Drink Market Size, Share & Trends Analysis Report by Product (Alcoholic and Non-Alcoholic), By Target Population (Adults and Teenagers), By Type (Organic and Non-Organic), and Forecast 2020-2026
The global energy drink market is anticipated to grow at a steady CAGR during the forecast period. Energy drink is becoming one of the fasted growing drinks in the beverage market. Energy drinks boost physical stamina and mental alertness in individuals. The adoption of energy drinks is rising significantly in recent years as consumers are shifting their interests from carbonated drinks to energy drinks.

The global energy drink market is segmented based on the product, target population, and type. Based on the product, the market is sub-segmented into alcoholic and non-alcoholic energy drinks. Based on the target population, the market is bifurcated into adults and teenagers. Further, based on the type, the market is sub-segmented into the organic and non-organic energy drink. Non-organic energy drink segment is estimated to exhibit a considerable growth during the forecast period.

The global energy drink market is further segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific is expected to show significant growth in the market during the forecast period. Further, North America is estimated to contribute a prominent share in the market. The growth in the region is owing to the presence of key market players across the region.

Some of the key players of the global energy drink market include PepsiCo, Inc., Red Bull GmbH, The Coca Cola Co., Monster Energy Co., and others. The market players are considerably contributing to the market growth by adopting various strategies including mergers, and acquisitions, collaborations to stay competitive in the market. For instance, in October 2019, The Coco-Cola Co. entered into Energy drink market with the launch of Coca-Cola Energy and Coca-Cola Energy Cherry in the US.

Research Methodology

The market study of the global energy drink market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook.

In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to the reports.

Secondary Sources Include:

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for government organizations, energy drink manufacturers, end-user industries, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation:

1. Global Energy Drink Market Research and Analysis by Product
2. Global Energy Drink Market Research and Analysis by Target Population
3. Global Energy Drink Market Research and Analysis by Type

The Report Covers

• Comprehensive research methodology of the global energy drink market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global energy drink market.
• Insights about market determinants which are stimulating the global energy drink market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.