Global Food Colorants Market 2020-2026

Global Food Colorants Market Size, Share & Trends Analysis Report, By Product Type (Natural, Synthetic, Natural Identical, and Others), By Application (Bakery and Confectionery Products, Processed Food, Meat, Poultry, and Seafood, Dairy Products, Oils and Fats, and Beverages) and Forecast, 2020-2026
The global food colorants market is estimated to witness significant growth during the forecast period owing to the emerging demand for convenience foods and rising demand for natural food colorants. Convenience food is partially, or fully prepared food catered by food providers rather than home. Convenience food is useful for instant food requirement without or least cooking. Convenience food products include frozen pizza, packaged chips, canned vegetables, and others. Convenience food is preferred mainly by adult population across the globe. Shifting trend towards fast lifestyle is imposing the need for food items which can be prepared instantly.

Prevalent factors for the rising demand for convenience food are relative food prices, time constraints and changing demographic trends. Declining prices for processed food are generating the demand for convenience food. Advertisement is also one of the propelling forces behind convenience food growth. Convenience food containing additives and preservatives are not spoiled by bacteria and yeast, thus the quality and taste are preserved. Therefore, the increasing consumers' interest in convenience foods is leading the demand for food colorants.

Geographically, the market is classified into four major regions, such as North America, Europe, Asia-Pacific, and Rest of the World (RoW). Asia-Pacific is estimated to witness potential growth in the market during the forecast period. Several companies such as Nestlé, Kraft, and Unilever already operate in more than 140 countries, including China, Australia and India. The growing population in Asia-Pacific is providing a significant opportunity for confectionery and bakery products and milk-based products. As a result, it has been attracting a considerable number of food manufacturers in this region. The increasing production base of major food and beverage companies will drive the adoption of food colorants in the region.

Some crucial players in the market include Sensient Technologies Corp., Chr. Hansen Holding A/S, BASF SE, Koninklijke DSM N.V., and Givaudan SA. Mergers and acquisitions, product launches, and partnerships and collaborations are some crucial strategies adopted by the market players to expand market share and gain a competitive advantage. For instance, in September 2018, Givaudan acquired Naturex, a provider of specialty plant-based natural ingredients. With the acquisition of Naturex, Givaudan will continue to reinforce its global capabilities in natural solutions to support their food and beverage customers fulfil the increasing consumers’ demand for organic, natural, and clean label products. With the addition of Naturex product portfolio, Givaudan will strongly complement its range of extracts and natural ingredients, created through its external collaborations, internal innovation, and strategic acquisitions.

Research Methodology

The market study of the global food colorants market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook.

In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings authenticity in the reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation:

• Global Food Colorants Market Research and Analysis, By Product Type
• Global Food Colorants Market Research and Analysis, By Application

The Report covers:

• Comprehensive research methodology of the global food colorants market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global food colorants market.
• Insights about market determinants which are stimulating the global food colorants market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.