Marketing Automation Market 2020-2026

Global Marketing Automation Market Size, Share & Trends Analysis Report, by Application (Social Media Marketing, Distribution Management, Campaign Management, Lead Nurturing, Transportation), by Deployment Type (Cloud Based, On-Premises), by End-User (Retail, BFSI, Transportation, Manufacturing, Healthcare, Transportation, Others) Forecast Period 2020-2026
The global marketing automation market is projected to witness considerable growth during the forecast period. Increasing internet usage, rapid adoption of IoT, and growing utility of big data analytics are among the key factors that are supporting the growth of the global marketing automation market. However, the security and privacy concerns for the confidential data may impede the growth of the global marketing automation industry. Though, the increase in cloud adoption by SMEs is anticipated to offer considerable growth opportunities to the market in the near future.

The marketing automation market is classified on the basis of application, deployment type, and end-users. Based on the application, the market is segmented into social media marketing, distribution management, campaign management, lead nurturing, and transportation. Based on the deployment type, the market is bifurcated into cloud-based and on-premises. Based on end-user, the market is segmented into retail, BFSI, transportation, manufacturing, healthcare, transportation, and others.

Geographically, the global marketing automation market is classified into North America, Europe, Asia-Pacific, and the Rest of the World. North America is anticipated to have a significant market share in the global market. The US is anticipated to hold a considerable market share in the global marketing automation market. Marketing automation is found to offer several benefits to the country in terms of generating the market lead. Asia-Pacific is estimated to have considerable growth in the global market during the forecast period.

The key players of the marketing automation market include IBM Corp., Oracle Corp., SAP SE, Google LLC, ., Adobe Systems, Inc., Brand24 Global, Inc., Buffer, Inc., Cision, Ltd., Clarabridge, Inc., Cognizant Technology Solutions Corp., AWeber, Frrole, Inc., GoodData Corp, Google, LLC, Hootsuite Media, Inc., NetBase Solutions, Inc., and so on. The global marketing automation market is mainly influenced by product development, mergers and collaboration, and partnership conducted by the key players operating in the market.

Research Methodology

The market study of the global marketing automation market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook.

In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of the reports.

Secondary sources include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. Global Marketing Automation Market Research and Analysis by Application
2. Global Marketing Automation Market Research and Analysis by Deployment Type
3. Global Marketing Automation Market Research and Analysis by End-User

The Report covers:

• Comprehensive research methodology of the global marketing automation market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global marketing automation market.
• Insights about market determinants which are stimulating the global marketing automation market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.