Global Digital Out of Home (DOOH) Market 2020-2026

Global Digital Out of Home (DOOH) Market Size, Share & Trends Analysis Report, By Application (Billboard, Transit, Street Furniture, Malls, and Others), By Vertical (Entertainment, Retail and E-Commerce, BFSI, Telecom, Hospitality, Automobile, Food and Beverage, and Others) and Forecast, 2020-2026
The global digital out of home (DOOH) market is estimated to witness significant growth during the forecast period. Rising urbanization and emerging focus on digital campaigns are supporting to drive market growth. As per the United Nations (UN), in 2018, 55% of the global population lives in urban areas, which is estimated to reach 68% by 2050. Nearly 2.5 billion people could shift to urban areas by 2050, with nearly 90% of this rise occurring in Asia and Africa. In the growing urbanized world, the information spreads quickly that captures people’s attention.

Therefore, rapid urbanization enables marketers to attract the massive public. The introduction of new technologies and increasing digital billboards in several places have witnessed in several public places. This allows marketers to measure consumer behaviors very effectively owing to the several interesting features of DOOH, such as the update of content in real-time, evaluation of consumer facial expressions, and advertising targeting. Further, increasing smart city projects is expected to offer an opportunity for market growth.

Geographically, Asia-Pacific is estimated to witness potential growth during the forecast period owing to the rising smart city initiatives, increasing competition across the verticals, and digital transformation in the region. According to the German Asia-Pacific Business Association, the Chinese government is focusing on the development of smart cities and nearly 500 pilot projects have already been running in the country. This can facilitate the adoption of DOOH for integration in smart cities to promote their brands and drive sales. By integrating smart data and smart screens, advertisers can reach their audience with potential messaging.

Some crucial players in the market include JCDecaux Group, OUTFRONT Media Inc., Daktronics, Inc., Clear Channel Outdoor Holdings, Inc., and Adomni, Inc. Mergers and acquisitions, product launches, and partnerships and collaborations are some crucial strategies adopted by the market players to expand market share and gain a competitive advantage. For instance, in June 2019, Adomni declared collaborations with Lamar Advertising and Clear Channel Outdoor, two of the major outdoor advertising companies across the globe. Lamar's selection of more than 3,200 digital billboards in 43 states of the US and Canada is a major addition to Adomni digital billboard inventory. The integration of Adomni with Lamar and Clear Channel Outdoor played a role in the programmatic billboard campaign with Kylie Skin.

Research Methodology

The market study of the global DOOH market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook.

In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings authenticity in the reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation:

• Global DOOH Market Research and Analysis, By Application
• Global DOOH Market Research and Analysis, By Vertical

The Report covers:

• Comprehensive research methodology of the global DOOH market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global DOOH market.
• Insights about market determinants which are stimulating the global DOOH market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.