Marketing Calendar Software Market Size, Share & Trend Analysis Report, By Type (On-Premise and Cloud-Based), By Application (Large Enterprises and Small and Medium-Sized Enterprises (SMEs)) and Forecast Period, 2019-2025.
The global marketing calendar software market is estimated to grow significantly during the forecast period. The major factors encouraging market growth include the growing usage of social media and the increasing incidence of social media marketing. According to the report, the number of social media users recorded in 2018 crossed the mark of 2.6 billion. Seeing this huge social media user base, large enterprises and SMEs are highly focused on marketing their product on social media platforms like Facebook, Twitter, and Instagram. The marketing calendar software helps in planning a new marketing campaign for different events and days and aligns it with different social media platforms as it is the easiest way to reach a huge number of potential customers. Hence, these factors are encouraging large enterprises and SMEs to adopt marketing calendar software leading to further growth of the marketing calendar software market.
The global marketing calendar software market is segmented based on type and application. Based on type, the market is classified into on-premise and cloud-based marketing calendar software. Based on the application, the market is classified into large enterprises and SMEs. Geographically, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America has attracted a considerable share in the market owing to the presence of major companies, such as Asana, Monday.com, Smartsheet, SEMrush, and Crosscap in the region.
The major players in the marketing calendar software include Asana, Inc., Monday.com, Ltd., Smartsheet, Inc., SEMrush, Inc., Markodojo, Inc., Content Studio (A part of Lumotive AB) and CrossCap.Com. These companies have attracted a major share in the market by offering various on-premise and cloud-based marketing calendar software. For instance, Crosscap offers Crosscap Marketing Calendar Software which is a single and consolidated marketing calendar planning software for medium to large-sized businesses. This software is beneficial for different industry verticals including retail, brands, CPG and manufacturing, financial services, QSR, insurance, healthcare, government, entertainment, sport, and e-commerce.
Research Methodology
The market study of the global marketing calendar software market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook.
In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in the reports.
Secondary Sources Include:
The report is intended for marketing calendar software providers and all sized enterprises for overall market analysis and competitive analysis. The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation:
The Report covers:
Detailed and extensive market segments with regional distribution of forecasted revenues
The global marketing calendar software market is estimated to grow significantly during the forecast period. The major factors encouraging market growth include the growing usage of social media and the increasing incidence of social media marketing. According to the report, the number of social media users recorded in 2018 crossed the mark of 2.6 billion. Seeing this huge social media user base, large enterprises and SMEs are highly focused on marketing their product on social media platforms like Facebook, Twitter, and Instagram. The marketing calendar software helps in planning a new marketing campaign for different events and days and aligns it with different social media platforms as it is the easiest way to reach a huge number of potential customers. Hence, these factors are encouraging large enterprises and SMEs to adopt marketing calendar software leading to further growth of the marketing calendar software market.
The global marketing calendar software market is segmented based on type and application. Based on type, the market is classified into on-premise and cloud-based marketing calendar software. Based on the application, the market is classified into large enterprises and SMEs. Geographically, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America has attracted a considerable share in the market owing to the presence of major companies, such as Asana, Monday.com, Smartsheet, SEMrush, and Crosscap in the region.
The major players in the marketing calendar software include Asana, Inc., Monday.com, Ltd., Smartsheet, Inc., SEMrush, Inc., Markodojo, Inc., Content Studio (A part of Lumotive AB) and CrossCap.Com. These companies have attracted a major share in the market by offering various on-premise and cloud-based marketing calendar software. For instance, Crosscap offers Crosscap Marketing Calendar Software which is a single and consolidated marketing calendar planning software for medium to large-sized businesses. This software is beneficial for different industry verticals including retail, brands, CPG and manufacturing, financial services, QSR, insurance, healthcare, government, entertainment, sport, and e-commerce.
Research Methodology
The market study of the global marketing calendar software market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The team collects facts and data related to the market from different geography to provide a better regional outlook.
In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in the reports.
Secondary Sources Include:
- Financial reports of companies involved in the market.
- Authentic public databases
- Whitepapers, research-papers, and news blogs.
- Company websites and their product catalog.
The report is intended for marketing calendar software providers and all sized enterprises for overall market analysis and competitive analysis. The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation:
- Global Marketing Calendar Software Market Research and Analysis by Type
- Global Marketing Calendar Software Market Research and Analysis by Application
The Report covers:
- Comprehensive research methodologies of the global marketing calendar software market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global marketing calendar software market.
- Insights about market determinants which are stimulating the global marketing calendar software market.
Detailed and extensive market segments with regional distribution of forecasted revenues
Table of Contents
1. Report Summary
2. Market Overview and Insights
3. Competitive Landscape
4. Market Determinants
5. Market Segmentation
6. Regional Analysis
7. Company Profiles
Companies Mentioned
A selection of companies mentioned in this report includes:
- Asana, Inc.
- Atomized, LLC (Acquired by Opal)
- ContentStudio (A part of Lumotive AB)
- CoSchedule, LLC
- CrossCap.Com
- Markodojo, Inc.
- Mintent Software Corp.
- Monday.com, Ltd.
- OpalLabs, Inc.
- PlanItPDQ (Harris Media Services, Inc.)
- PromoPrep
- Seismic Software, Inc.
- Semrush, Inc.
- Smartsheet, Inc.
- Sprinklr, Inc.
