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United States Professional Learning Market, 2023

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    Report

  • 192 Pages
  • July 2023
  • Region: United States
  • SIMBA Information
  • ID: 5871190

The Professional Learning 2023 report provides an overview and outlook for the professional development training market both for the education and corporate workplace sectors. The report sized total spending on US PreK-12 professional development in the 2022-2023 school year at $5.99 billion, up 2.9% from $5.76 billion in the previous year. The global market for corporate learning and development is forecast to grow from $345.56 billion in 2021 to $493.32 billion in 2028 with a CAGR of 8.9%. Forces and drivers accelerating the trend in both sectors include technology, including the use of generative AI in products; complexity of work, addressing remote workers, and the need for soft skills. Newer products are providing more hybrid learning, increased personalization and active learning, and more microlearning opportunities. In the corporate workplace, there is a need for rapid reskilling as it is estimated that 44% of workers’ skills will be disrupted in the next five years. The data in the report is derived from consulting and analyzing the latest data from governmental, association and other official sources, along with data from key trade journals, surveys, and the publisher's own analyses.

Table of Contents

EXECUTIVE SUMMARY
  • For Education Professionals
  • For Corporate Learning and Development
  • INTRODUCTION & METHODOLOGY
  • PROFESSIONAL LEARNING VS. PROFESSIONAL DEVELOPMENT
  • METHODOLOGY
CHAPTER 1: WHAT IS PROFESSIONAL LEARNING?
  • DEFINING PROFESSIONAL DEVELOPMENT/LEARNING
  • Education for State Licensing Renewals
  • Table 1.1. State Licensure Information
  • KEY STAKEHOLDERS: PROFESSIONAL LEARNING SECTOR
  • Leadership’s Role in PD
  • IN-HOUSE DEVELOPMENT OF PD
CHAPTER 2: TYPES AND COMPONENTS OF PROFESSIONAL DEVELOPMENT COURSES
  • TYPES OF PROFESSIONAL DEVELOPMENT: METHODS OF DELIVERY
  • TYPES OF PROFESSIONAL DEVELOPMENT: COMMON ELEMENTS
  • Professional Development for Leadership
  • Collaboration and Leadership Development Case Study
  • Classroom Management
  • ELEMENTS OF EFFECTIVE PROFESSIONAL DEVELOPMENT
  • Content-Focused
  • Active Learning
  • Organization Skills
  • Stress Management
  • Feedback and Assessment
CHAPTER 3: TRENDS IN PROFESSIONAL LEARNING
  • NEW AND GROWING APPROACHES IN PD TRAINING COURSES AND PRODUCTS
  • Personalization and Engagement
  • Teacher Shortages and Burnout
  • Curriculum-Based Professional Learning
  • SUBJECT AND TOPICAL AREAS GETTING SPECIAL PD ATTENTION
  • Special Education, Diverse Students and Learner Variability
  • Literacy
  • Social-Emotional Learning
  • STEM
  • PROFESSIONAL DEVELOPMENT TECHNOLOGY TRENDS
  • Technology and Delivery of Professional Development
  • Blended Learning
  • Integration of Digital Technology into Professional Development
  • AI and Professional Development
  • Additional Emerging Trends
  • Micro-Learning Case Study
  • Western Governors University: Microcredentials for Job-embedded Professional Learning
  • STATE POLICY CHANGES
CHAPTER 4: PROFESSIONAL LEARNING FOR NON-INSTRUCTIONAL STA
FF
  • TRENDS IN PROFESSIONAL DEVELOPMENT
  • Customized Professional Learning
  • Job-embedded Professional Learning
  • Social-Emotional Professional Learning
CHAPTER 5: MARKET DYNAMICS: MARKET SIZE, CUSTOMERS, PURCHASING, FUNDING
  • THE CUSTOMER FOR PROFESSIONAL LEARNING MATERIALS AND SERVICES
  • Market Opportunity: Teachers
  • Table 5.1. PreK-12 Education Statistics, 2021-2022
  • Market Opportunity: Administrators
  • Table 5.2. K-12 School Full-time and Part-time Staff by Type of Staff, 2020-2021
  • Market Opportunity: Principals
  • Key Decision Makers and Influencer: The Individual School and School District
  • Other Key Decision Makers and Influencers
  • SIZE OF THE PREK-12 PROFESSIONAL LEARNING MARKET
  • Table 5.3. Spending on PreK-12 Professional Development, 2021-2022 vs. 2022-2023 (annual totals in 000,000)
  • Forecast and Outlook
  • Table 5.4. Projected Market for PreK-12 Professional Development, 2025-2026 (annual totals in 000,000)
  • Digital Delivery
  • Table 5.5. Key Digital versus Hybrid Professional Development Solution Providers
  • FUNDING SOURCES
  • Table 5.6. Title-II A Funding Pattern for Professional Development for Leading States, 2020-2021 (% of
  • funds spent on professional development)
  • Table 5.7. Selected Federal Funding Sources for PreK-12 Professional Development, FY2019 and
  • FY2020 (dollars)
  • Federal Funding for English Language Acquisition PD
  • State and Other Funding Sources
  • FEDERAL AND STATE POLICY SUPPORT PROFESSIONAL LEARNING
  • Table 5.8. Teacher Licensing Renewal and Advancement
CHAPTER 6: COMPETITIVE LANDSCAPE
  • Table 6.1. Spending on PreK-12 Professional Development by Type of Provider, 2021-2022 (hundreds
  • of thousands of dollars)
  • HIGHER EDUCATION INSTITUTIONS
  • ASSOCIATIONS, FOUNDATIONS, UNIONS, & OTHER NONPROFIT ORGANIZATIONS
  • INDEPENDENT CONSULTANTS
  • CONTENT AND CURRICULUM PROVIDERS
  • TECHNOLOGY COMPANIES
  • EdTech companies
  • Online Professional Learning Communities
  • Learning Management Systems
  • Education Publishers and Government Agencies
  • EDUCATORS
CHAPTER 7: COMPANY PROFILES
  • CARNEGIE LEARNING
  • Table 7.1. Carnegie Learning Product Portfolio
  • CATAPULT LEARNING
  • Table 7.2. Catapult Learning Product Portfolio
  • DISCOVERY EDUCATION
  • Table 7.3. Discovery Education Product Portfolio
  • EDTHENA
  • Table 7.4. Edthena Product Portfolio
  • EDWEB.NET
  • Table 7.5. edWeb Product Portfolio
  • HOUGHTON MIFFLIN HARCOURT
  • Table 7.6. Houghton Mifflin Harcourt Product Portfolio
  • PBLWORKS
  • Table 7.7. PBLWorks Product Portfolio
  • SCHOLASTIC EDUCATION
  • Table 7.8. Scholastic Education Product Portfolio
  • SIBME
  • Table 7.9. Sibme Product Portfolio
  • SOLUTION TREE
  • Table7.10. Solution Tree Product Portfolio
  • WILEY
  • Table 7.11. Wiley Product Portfolio
  • CHAPTER 8: PROFESSIONAL LEARNING IN THE WORKPLACE
  • THE CORPORATE LEARNING AND DEVELOPMENT MARKET
  • Figure 8.1. Company Spending Per Employee 2015-2022
  • THE BIG PICTURE: HOW WORK IS CHANGING AND THE PUSH FOR RESKILLING
  • Major Macro Finding
  • Areas of Largest Current and Anticipated Growth
  • Net Impact of Job Changes
  • Impact on Individual Jobs and Functions
  • Most Important Employee Skills and Capabilities
  • Figure 8.2. Most Critical Skills and Traits Highlighted by Employers
  • Figure 8.3. Professional Skills on the Rise
  • EXPECTED IMPACT ON THE PROFESSIONAL LEARNING MARKET
  • Figure 8.4. Reskilling and Upskilling, 2023-2027; aggregated rankings
  • Special Focus on IT
  • Figure 8.5. Top 10 Global Tech Skills
  • Who is the Customer
  • Figure 8.6. Top Six Increasing Skill Requirement Areas; 2023-2027
  • Figure 8.7. Soft Skills Reskilling and Upskilling Priorities 2023-2027
  • Demand by Function
  • Figure 8. 8. LinkedIn Identified the Most In-Demand Skills; by function
  • WHAT EMPLOYERS SAY THEY NEED
  • What about Budget
  • What Employees Say they Need
  • CREATING THE PRODUCT: WHAT THE MARKET WANTS AND WHY
  • WHAT ARE MICROCREDENTIALS?
  • Microcredentials are Hot
  • Table 8.1. Opportunity@Work and Ad Council Coalition Company Partners
  • Who is Offering Microcredentials?
  • Who is Taking the Courses?
  • On the Down Side
  • Hurdles in Attracting Buyers
  • Figure 8.9. Expected Mean Composition of Training Programs 2023-2027
  • Figure 8.10. Top Reported Challenges in Assessing the Efficacy of Training
  • Other Marketing and Messaging Strategies
  • FUTURE TRENDS IN CORPORATE LEARNING AND DEVELOPMENT
  • Methods and Formats
  • New Programs and Classes
  • SPECIAL FOCUS: THE PUSH TO LEARN GENERATIVE AI
  • Figure 8.11. Artificial Intelligence Strategies 2023-2027
  • Why the Surging Interest in AI?
  • Types of AI in L&D
  • Challenges
  • Current Vendors of AI Learning and Development
  • How HR Selects an AI L&D Vendor
CHAPTER 9: COMPANY OFFERINGS IN KEY WORKPLACE L&D SKILL AREAS
  • Table 9.1. Skill Area: Cognitive
  • Table 9.2. Skill Area: Social and Emotional/Interpersonal Skills
  • Table 9.3. Skill Area: Leadership
  • Table 9.4. Skill Area: Digital Literacy/Technology Skills/IT
  • Table 9.5. Skill Area: Basic Business Skills

Companies Mentioned

  • Carnegie Learning
  • Catapult Learning
  • Discovery Education
  • Edthena
  • edWeb.net
  • Houghton Mifflin Harcourt
  • PBLWorks
  • Scholastic Education
  • Sibme
  • Solution Tree
  • Wiley

Methodology

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