The global sexual wellness market size was valued at $19,700.0 million in 2022 and is projected to reach $31,618.5 million by 2032, registering a CAGR of 4.9% from 2023 to 2032.
Sexual wellness products include a range of items designed to promote a healthy and satisfying sexual experience. Among these products are personal lubricants, which are used to reduce friction and enhance comfort during sexual activities. Sprays, on the other hand, are applied externally to heighten sensations or delay ejaculation, aiming to prolong sexual activity. Finally, condoms, often made of latex or other materials, are barriers that act as contraceptives, which provide protection against unintended pregnancies and sexually transmitted infections (STIs). These products collectively contribute to enhancing pleasure, comfort, and safety during sexual encounters, promoting overall sexual well-being for individuals and couples alike.
An increase in investments in R&D in manufacturing companies has led to the improvement of existing products and contributed toward market growth. The improvements in sexual wellness products such as lubricated condoms, and innovations in methods of contraception have created more demand for sexual wellness products. For instance, Bayer and Daré Bioscience, a U.S.-based biotech company, developed a hormone-free monthly contraceptive. It is a device that needs to be inserted in the vagina. This device provides contraception for three weeks, which explicitly reduces the risk of unintended pregnancy. Thereby, players in the sexual wellness market are heavily investing in R&D to build or enhance competitive advantage over their competitors.
Social marketing is a type of intervention in which sexual wellness product brands are marketed with a promotional campaign and sold to a specific target population. This platform is mainly used to brand condoms to promote their use and spread awareness regarding STDs. In addition, there are many other approaches, which include public/ free and private distribution of condoms that boost the market growth. Social marketing has gained significant popularity in developing countries such as China and India for branding and sales of condoms. Furthermore, various creative condom advertisements play a vital role in increasing sales of condoms. For instance, Durex released an advertisement on Father’s Day with a tagline: “to all those who use our competitors' products, Happy Father’s Day.” Such taglines tend to work in social media marketing, which makes considerable promotions of such sexual wellness products.
Furthermore, Social marketing has been embraced by governments and NGOs to deliver health programs, including family planning, and HIV-AIDS awareness. In contraceptive social marketing, contraceptive manufacturing companies provide contraceptives to social marketing companies/agencies or NGOs. These agencies or NGOs use already-existing commercial and noncommercial distribution networks and retail shops to make the subsidized commodities available to the target population.
In many regions, sexual education programs may be inadequate or non-existent, leading to a lack of awareness about the importance of condom use and how to use them correctly. Insufficient knowledge about sexual health and contraceptive methods results in a reduced demand for condoms and perpetuates misconceptions. Underdeveloped countries including Niger, South Sudan, Chad, Burundi, Sierra Leone, and other African and Latin American countries have less accessibility to condoms and other sex and pregnancy-related testing products. In addition, the coronavirus pandemic led to lockdowns, which decreased the production of condoms.
Cultural norms and social stigmas surrounding sexuality and condom use to create barriers to condom access. In some societies, discussing or promoting condom use may be taboo or perceived as encouraging promiscuity. These attitudes discourage open dialogue, hinder condom distribution efforts, and limit access to accurate information.
Growth in the millennial population directly influences market growth, as millennials are the target consumers of sexual wellness products. In addition, it has been witnessed that there is a rise in interest in sexual items considerably among the young population. India has more than 50% of its population below the age of 25 and more than 65% below the age of 35 as of 2022, which is anticipated to foster the demand for condoms, contraceptives, and sex toys. Furthermore, gender equality, women empowerment, and financial independence women help make their own decisions, which is expected to make marketers think about women as independent buyers of condoms and contraceptives. In addition, growth in acceptance of the LGBT community further propels the growth of the sexual wellness market. A considerable numbers of products are available for the LGBT community, including double dildos, tongue vibe, & nipple vibe for lesbian couple and cock rings, butt plugs, & anal dildos for gay couples.
The rise in instances of HIV and other sexually transmitted infections has promoted the use of condoms and other sex-related products such as sex toys and contraceptives among the population. Condoms have gained significant popularity among millennials as they reduce the risk of pregnancy and decrease risks related to sexually transmitted infections. Governments and NGOs in many countries distribute free condoms promoting their use to combat the issue of overpopulation, which is anticipated to increase the production of condoms and in turn, propel the market growth.
According to the market analysis, the sexual wellness market is segmented into product, distribution channel, and region. By product, the market is divided into personal lubricant, sprays, and condom. By distribution channel, the market is classified into specialty stores, E-commerce, FDM, and white label. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The players in the sexual wellness market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market.
Some of the key players profiled in the sexual wellness market analysis include Tenga Co., Ltd., BioFilm, Inc., California Exotic Novelties, Reckitt Benckiser Group PLC, Doc Johnson Enterprises, Inc., Westridge Laboratories, Inc., Adam and Eve, Wicked Sensual Care, Bijoux Indiscrets SL, CC Wellness, Kessel Medintim GmbH, Church & Dwight Co., Inc., Karex Berhad, Trigg Laboratories, Inc., and Pjur Group Luxembourg S.A.
Sexual wellness products include a range of items designed to promote a healthy and satisfying sexual experience. Among these products are personal lubricants, which are used to reduce friction and enhance comfort during sexual activities. Sprays, on the other hand, are applied externally to heighten sensations or delay ejaculation, aiming to prolong sexual activity. Finally, condoms, often made of latex or other materials, are barriers that act as contraceptives, which provide protection against unintended pregnancies and sexually transmitted infections (STIs). These products collectively contribute to enhancing pleasure, comfort, and safety during sexual encounters, promoting overall sexual well-being for individuals and couples alike.
An increase in investments in R&D in manufacturing companies has led to the improvement of existing products and contributed toward market growth. The improvements in sexual wellness products such as lubricated condoms, and innovations in methods of contraception have created more demand for sexual wellness products. For instance, Bayer and Daré Bioscience, a U.S.-based biotech company, developed a hormone-free monthly contraceptive. It is a device that needs to be inserted in the vagina. This device provides contraception for three weeks, which explicitly reduces the risk of unintended pregnancy. Thereby, players in the sexual wellness market are heavily investing in R&D to build or enhance competitive advantage over their competitors.
Social marketing is a type of intervention in which sexual wellness product brands are marketed with a promotional campaign and sold to a specific target population. This platform is mainly used to brand condoms to promote their use and spread awareness regarding STDs. In addition, there are many other approaches, which include public/ free and private distribution of condoms that boost the market growth. Social marketing has gained significant popularity in developing countries such as China and India for branding and sales of condoms. Furthermore, various creative condom advertisements play a vital role in increasing sales of condoms. For instance, Durex released an advertisement on Father’s Day with a tagline: “to all those who use our competitors' products, Happy Father’s Day.” Such taglines tend to work in social media marketing, which makes considerable promotions of such sexual wellness products.
Furthermore, Social marketing has been embraced by governments and NGOs to deliver health programs, including family planning, and HIV-AIDS awareness. In contraceptive social marketing, contraceptive manufacturing companies provide contraceptives to social marketing companies/agencies or NGOs. These agencies or NGOs use already-existing commercial and noncommercial distribution networks and retail shops to make the subsidized commodities available to the target population.
In many regions, sexual education programs may be inadequate or non-existent, leading to a lack of awareness about the importance of condom use and how to use them correctly. Insufficient knowledge about sexual health and contraceptive methods results in a reduced demand for condoms and perpetuates misconceptions. Underdeveloped countries including Niger, South Sudan, Chad, Burundi, Sierra Leone, and other African and Latin American countries have less accessibility to condoms and other sex and pregnancy-related testing products. In addition, the coronavirus pandemic led to lockdowns, which decreased the production of condoms.
Cultural norms and social stigmas surrounding sexuality and condom use to create barriers to condom access. In some societies, discussing or promoting condom use may be taboo or perceived as encouraging promiscuity. These attitudes discourage open dialogue, hinder condom distribution efforts, and limit access to accurate information.
Growth in the millennial population directly influences market growth, as millennials are the target consumers of sexual wellness products. In addition, it has been witnessed that there is a rise in interest in sexual items considerably among the young population. India has more than 50% of its population below the age of 25 and more than 65% below the age of 35 as of 2022, which is anticipated to foster the demand for condoms, contraceptives, and sex toys. Furthermore, gender equality, women empowerment, and financial independence women help make their own decisions, which is expected to make marketers think about women as independent buyers of condoms and contraceptives. In addition, growth in acceptance of the LGBT community further propels the growth of the sexual wellness market. A considerable numbers of products are available for the LGBT community, including double dildos, tongue vibe, & nipple vibe for lesbian couple and cock rings, butt plugs, & anal dildos for gay couples.
The rise in instances of HIV and other sexually transmitted infections has promoted the use of condoms and other sex-related products such as sex toys and contraceptives among the population. Condoms have gained significant popularity among millennials as they reduce the risk of pregnancy and decrease risks related to sexually transmitted infections. Governments and NGOs in many countries distribute free condoms promoting their use to combat the issue of overpopulation, which is anticipated to increase the production of condoms and in turn, propel the market growth.
According to the market analysis, the sexual wellness market is segmented into product, distribution channel, and region. By product, the market is divided into personal lubricant, sprays, and condom. By distribution channel, the market is classified into specialty stores, E-commerce, FDM, and white label. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, the UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The players in the sexual wellness market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market.
Some of the key players profiled in the sexual wellness market analysis include Tenga Co., Ltd., BioFilm, Inc., California Exotic Novelties, Reckitt Benckiser Group PLC, Doc Johnson Enterprises, Inc., Westridge Laboratories, Inc., Adam and Eve, Wicked Sensual Care, Bijoux Indiscrets SL, CC Wellness, Kessel Medintim GmbH, Church & Dwight Co., Inc., Karex Berhad, Trigg Laboratories, Inc., and Pjur Group Luxembourg S.A.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sexual wellness market analysis from 2022 to 2032 to identify the prevailing sexual wellness market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sexual wellness market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global sexual wellness market trends, key players, market segments, application areas, and market growth strategies.
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- Pain Point Analysis
- Regulatory Guidelines
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- Average Selling Price Analysis / Price Point Analysis
- Brands Share Analysis
- Historic market data
- Key player details (including location, contact details, supplier/vendor network etc. in excel format)
- List of customers/consumers/raw material suppliers- value chain analysis
- SWOT Analysis
Key Market Segments
By Product
- Personal Lubricants
- Sprays
- Condoms
By Distribution channel
- Specialty Stores
- Sub type
- Personal Lubricants
- Sprays
- Condoms
- E-Commerce
- Sub type
- D2C
- B2C
- FDM
- Sub type
- Personal Lubricants
- Sprays
- Condoms
- White Label
- Sub type
- Personal Lubricants
- Sprays
- Condoms
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
- Key Market Players
- Tenga Co., Ltd.
- BioFilm, Inc.
- California Exotic Novelties
- Reckitt Benckiser Group PLC
- Doc Johnson Enterprises, Inc.
- Westridge Laboratories, Inc.
- Adam and Eve
- Wicked Sensual Care
- Bijoux Indiscrets SL
- CC Wellness
- Kessel Medintim GmbH
- Church & Dwight Co., Inc.
- Karex Berhad
- Trigg Laboratories, Inc.
- Pjur Group Luxembourg S.A.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SEXUAL WELLNESS MARKET, BY PRODUCT
CHAPTER 5: SEXUAL WELLNESS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: SEXUAL WELLNESS MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, the sexual wellness market was valued at $19.7 billion in 2022, and is estimated to reach $31.6 billion by 2032, growing at a CAGR of 4.9% from 2023 to 2032.Sexual wellness refers to the products that specifically address sexual needs and sexual well-being. It includes personal lubricants, sprays, and condoms as essential components. This market caters to individuals seeking products that enhance comfort, reduce friction, promote hygiene, and provide protection during sexual activity. Intimate care products are designed to support sexual wellness, pleasure, and overall sexual health, emphasizing the importance of self-care and maintaining optimal intimate well-being. Changes in societal attitudes have a significant impact on the growth of the sexual wellness market. As societal perceptions become more open and accepting, the stigma surrounding sexual health and wellness has diminished, leading to increased adoption of products such as personal lubricants, sprays, and condoms.
Key factors driving the growth of the sexual wellness market include a surge in instances of AIDS/HIV and STIs, a rise in R&D investments. Social marketing is a type of intervention in which sexual wellness product brands are marketed with a promotional campaign and sold to a specific target population. This platform is mainly used to brand condoms to promote their use and spread awareness regarding STDs. In addition, there are many other approaches, which include public/ free and private distribution of condoms that boost the market growth. Social marketing has gained significant popularity in developing countries such as China and India for branding and sales of condoms. Furthermore, various creative condom advertisements play a vital role in increasing sales of condoms. For instance, Durex released an advertisement on Father’s Day with a tagline: 'To all those who use our competitors' products, Happy Father’s Day.” Such taglines tend to work in social media marketing, which makes considerable promotions of such sexual wellness products.
Furthermore, Social marketing has been embraced by governments and NGOs to deliver health programs, including family planning, and HIV-AIDS awareness. In contraceptive social marketing, contraceptive manufacturing companies provide contraceptives to social marketing companies/agencies or NGOs. These agencies or NGOs use already-existing commercial and noncommercial distribution networks and retail shops to make the subsidized commodities available to the target population.
Growth in the millennial population directly influences market growth, as millennials are the target consumers of sexual wellness products. In addition, it has been witnessed that there is a rise in interest in sexual items considerably among the young population. India has more than 50% of its population below the age of 25 and more than 65% below the age of 35 as of 2022, which is anticipated to foster the demand for condoms, contraceptives, and sex toys. Furthermore, gender equality, women empowerment, and financial independence women help take their own decisions, which is expected to make marketers think about women as independent buyers of condoms and contraceptives. In addition, growth in acceptance of the LGBT community further propels the growth of the sexual wellness market. Considerable numbers of products are available for the LGBT community, including double dildos, tongue vibe, & nipple vibe for lesbian couples and cock rings, butt plugs, & anal dildos for gay couples.
Growth in hectic schedules, stress, frustration, psychological disorders, and medical issues have led to a reduction in sexual activities. For instance, medical issues such as low testosterone, medications, restless legs syndrome (RLS), depression, chronic illness, sleep problems, and aging lead to a decrease in sexual stamina in men and women, which in turn, leads to decreased enthusiasm during sexual activities. In a study, researchers discovered that men with RLS are at higher risk of developing erectile dysfunction (ED) than those without RLS. Thus, an upsurge in medical, psychological, and physical issues in men and women has led to decreased sexual acts, which results in a decrease in demand for sexual wellness products, especially sex toys, condoms, female contraceptives, and others.
According to the market analysis, the sexual wellness market is segmented into product, distribution channel, and region. By product type, the market is divided into personal lubricants, sprays, and condoms. By distribution channel, the market is divided into specialty stores, e-commerce, FDM, and white label. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The key players profiled in the sexual wellness market analysis include Bijoux indiscrets, California exotic novelties, Church and dwight co., Doc johnson enterprises, Karex berhad, Kessel medintim GmbH, Reckitt benckiser group plc, Tenga co, Astroglide, Trigg laboratories, Pjur, Wicked sensual care, Westridge labs, an Adam and Eve.
Key Market Insights
By product, the condoms segment was the highest revenue contributor to the market and is estimated to reach $21.27 billion by 2032, with a CAGR of 4.7%. However, the sprays segment is estimated to be the fastest-growing segment with a CAGR of 5.5% during the forecast period.Based on the distribution channel, the FDM segment were the highest revenue contributor to the market, with $13.28 billion in 2022, and is estimated to reach $20.72 billion by 2032, with a CAGR of 4.6%.
Based on region, Asia-Pacific was the highest revenue contributor, accounting for $7.25 billion in 2022, and is estimated to reach $11.28 billion by 2032, with a CAGR of 4.5%.
Companies Mentioned
- Tenga Co., Ltd.
- BioFilm, Inc.
- California Exotic Novelties
- Reckitt Benckiser Group PLC
- Doc Johnson Enterprises, Inc.
- Westridge Laboratories, Inc.
- Adam and Eve
- Wicked Sensual Care
- Bijoux Indiscrets SL
- CC Wellness
- Kessel Medintim GmbH
- Church & Dwight Co., Inc.
- Karex Berhad
- Trigg Laboratories, Inc.
- Pjur Group Luxembourg S.A.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 505 |
| Published | September 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 19700 million |
| Forecasted Market Value ( USD | $ 31618.5 million |
| Compound Annual Growth Rate | 4.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
