The Latin American B2C E-Commerce market is poised for significant growth, projected to surpass EUR 800 billion by 2026
Latin America leads the global scene in online shopping activity
The region stands out with more than half of the users making frequent purchases, marking a robust CAGR of over 9% in the global B2C E-Commerce market. Moreover, nearly 80% of social media users in the region are active purchasers, indicating a strong inclination towards digital commerce and the pivotal role of social platforms in driving consumer engagement and sales.
Brazil's B2C E-Commerce market is expected to experience substantial growth by 2026
Brazil will surpass EUR 400 billion with a projected CAGR of +17% by 2026. The popular online payment method, Pix, is anticipated to constitute nearly half of Brazil's online transactions by that time. Meanwhile, Mexico's B2C E-Commerce market is forecasted to exceed EUR 160 billion with a remarkable CAGR by 2026. Additionally, Latin America's integration into the global digital market is evident, with cross-border B2C E-Commerce sales projected to reach over EUR 130 billion by 2026.
As Latin America embraces the digital commerce landscape, there arise lucrative opportunities for businesses to capitalize on this booming market. Understanding consumer preferences and fostering trust are essential elements for achieving sustained success in the dynamic B2C E-Commerce ecosystem of the region.
Key Questions Answered:
- In Latin America, what percentage of social media users actively make purchase?
- How much are cross-border B2C E-Commerce sales in Latin America expected to reach by 2026?
- What is the projected value of Brazil's B2C E-Commerce market by 2026?
- Which online payment method is expected to dominate Brazil's online transactions by 2026?
- How does Latin America compare to other regions in terms of the frequency of online shopping among its users?
Country coverage: Argentina, Brazil, Chile, Colombia, Mexico, Peru
Table of Contents
1. Key Takeaways
2. Management Summary
3. Global
- B2C E-Commerce Market Size, in USD trillion, 2021-2026f
- B2C E-Commerce Market Size, in USD trillion, 2023e & 2026f
- B2C E-Commerce Market Size, in USD trillion, 2022 & 2027f*
- B2C E-Commerce Sales Value, in USD trillion, 2023f* & 2025f
- Breakdown of Payment Method Types Used in B2C E-Commerce, in %, 2023e
- Share of Online Shoppers Who Purchase From B2C E-Commerce Platforms at Least Several Times a Month, by Region, in % of Online Shoppers, November 2023
- Share of Social Media Users Who Purchase From Social Media Platforms at Least Several Times a Month, by Region, in % of Social Media Users, November 2023
- Trust in Different Shopping Platforms, by Region, in % of Online Shoppers, November 2023
- Trust in Different Social Media Back-End Processes, by Region, in % of E-Sellers, November 2023
- Number of New Shoppers, incl. “Online”, by Region, in millions, 2030f
4. Latin America
4.1. Regional
- B2C E-Commerce Market Trends, March 2024
- B2C E-Commerce Market Size, is USD billion, 2020-2026f
- Retail E-Commerce vs Non-E-Commerce Sales Growth, in % of Year-On-Year Change, 2020-2027f
- Breakdown of B2C E-Commerce Market Volume, by Sector, in %, 2023e
- Cross-Border B2C E-Commerce Sales, is USD billion, 2020-2026f
- Share of Cross-Border Making Up Total B2C E-Commerce Volume, in %, 2023e & 2026f
- Domestic B2C E-Commerce Volume, is USD billion, 2022-2026f
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2023e
- Number of New Shoppers, incl. “Online”, by Country, in millions, 2030f
- Most Important Factors When Shopping Online, in % of Online Shoppers, 2023e
- Share of Respondents Who Have Purchased a Product Via Social Media Site, in %, 2023e
- Share of Social Media Shoppers Who Purchased Directly On the Social Media Site, in %, 2023e
- Share of Social Media Shoppers Who Purchased Via Social Media Through a Link Leading to Brand’s Website, in %, 2023e
- Breakdown of Top B2C E-Commerce Sites, by Type, in % of Online Shoppers, 2023e
- B2C E-Commerce Player Overview, March 2024
- Top B2C E-Commerce Websites in Selected Countries, by Visits in millions, Bounce Rate in %, Pages Per Visit, and Average Visit Duration, February 2024
4.2. Brazil
- B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
- Share of Adults Who Made Online Purchases, in %, 2023e
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
- Breakdown of B2C E-Commerce Sales, by Payment Method, in %, 2023e & 2026f
- Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
4.3. Mexico
- B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
- Share of Adults Who Made Online Purchases, in %, 2023e
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
- Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
4.4. Colombia
- B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
- Share of Adults Who Made Online Purchases, in %, 2023
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
4.5. Peru
- B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
- Share of Adults Who Made Online Purchases, in %, 2023e
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
4.6. Chile
- B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
- Share of Adults Who Made Online Purchases, in %, 2023e
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
- Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
4.7. Argentina
- B2C E-Commerce Market Size, in USD billion, 2023e & 2026f
- Share of Adults Who Made Online Purchases, in %, 2023e
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2022
- Breakdown of Most Recent Cross-Border Purchase Origin, by Country, in % of Online Shoppers, 2022
Samples
LOADING...
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Apple
- Dafiti
- Falabella
- Magalu
- Mercado Libre
- Nike
- PayU
- Pix
- Ripley
- Shopee
