Home and Garden Products in Brazil - Research and Markets

Home and Garden Products in Brazil

Summary

Home and Garden Products in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The home and garden products market consists of gardening and outdoor living products, home improvement products, and homewares. Gardening and outdoor living includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs and trees). Home improvement includes retail (not trade) sales of decorating materials (paint, varnish, wall tiles, wallpaper), Electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual and power tools. Homewares includes retail sales of home hardware (crockery, cutlery, glassware, rubbish bins, storage, mechanical utensils and home devices e.g. scales), lamps and lampshades, textiles and soft furnishings (bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen, furniture covers, doormats), and window dressings (blinds, curtain poles, rails, curtains, hooks). Any currency conversions calculated using constant annual average 2018 exchange rates.
The Brazilian home and garden products market had total revenues of $28.3bn in 2018, representing a compound annual growth rate (CAGR) of 4% between 2014 and 2018.
The home improvement segment was the market's most lucrative in 2018, with total revenues of $15.7bn, equivalent to 55.5% of the market's overall value.
High unemployment and a lack of access to credit resulted in consumers having less disposable income to invest in home improvements or larger purchases for the garden or home.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home & garden products market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home & garden products market in Brazil
Leading company profiles reveal details of key home & garden products market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil home & garden products market with five year forecasts

Reasons to Buy

What was the size of the Brazil home & garden products market by value in 2018?
What will be the size of the Brazil home & garden products market in 2023?
What factors are affecting the strength of competition in the Brazil home & garden products market?
How has the market performed over the last five years?
What are the main segments that make up Brazil's home & garden products market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. Which players have been most successful in the recent past?
7.3. What strategies have leading players used over the last year?

8 Company Profiles

8.1. Groupe Adeo SA
8.2. Lojas Americanas S.A.
8.3. Casino Guichard-Perrachon SA
8.4. Carrefour SA

9 Macroeconomic Indicators

9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Author

List of Tables

Table 1: Brazil home & garden products market value: $ million, 2014-18
Table 2: Brazil home & garden products market category segmentation: $ million, 2018
Table 3: Brazil home & garden products market geography segmentation: $ million, 2018
Table 4: Brazil home & garden products market distribution: % share, by value, 2018
Table 5: Brazil home & garden products market value forecast: $ million, 2018-23
Table 6: Groupe Adeo SA: key facts
Table 7: Groupe Adeo SA: Key Employees
Table 8: Groupe Adeo SA: Key Employees Continued
Table 9: Groupe Adeo SA: Key Employees Continued
Table 10: Groupe Adeo SA: Key Employees Continued
Table 11: Lojas Americanas S.A.: key facts
Table 12: Lojas Americanas S.A.: Annual Financial Ratios
Table 13: Lojas Americanas S.A.: Key Employees
Table 14: Casino Guichard-Perrachon SA: key facts
Table 15: Casino Guichard-Perrachon SA: Annual Financial Ratios
Table 16: Casino Guichard-Perrachon SA: Key Employees
Table 17: Carrefour SA: key facts
Table 18: Carrefour SA: Annual Financial Ratios
Table 19: Carrefour SA: Key Employees
Table 20: Carrefour SA: Key Employees Continued
Table 21: Brazil size of population (million), 2014-18
Table 22: Brazil gdp (constant 2005 prices, $ billion), 2014-18
Table 23: Brazil gdp (current prices, $ billion), 2014-18
Table 24: Brazil inflation, 2014-18
Table 25: Brazil consumer price index (absolute), 2014-18
Table 26: Brazil exchange rate, 2014-18

List of Figures

Figure 1: Brazil home & garden products market value: $ million, 2014-18
Figure 2: Brazil home & garden products market category segmentation: % share, by value, 2018
Figure 3: Brazil home & garden products market geography segmentation: % share, by value, 2018
Figure 4: Brazil home & garden products market distribution: % share, by value, 2018
Figure 5: Brazil home & garden products market value forecast: $ million, 2018-23
Figure 6: Forces driving competition in the home & garden products market in Brazil, 2018
Figure 7: Drivers of buyer power in the home & garden products market in Brazil, 2018
Figure 8: Drivers of supplier power in the home & garden products market in Brazil, 2018
Figure 9: Factors influencing the likelihood of new entrants in the home & garden products market in Brazil, 2018
Figure 10: Factors influencing the threat of substitutes in the home & garden products market in Brazil, 2018
Figure 11: Drivers of degree of rivalry in the home & garden products market in Brazil, 2018