Easy and Affordable is one of the eight mega-trends in the publisher's TrendSights framework. This analysis covers a particularly noteworthy and fast-evolving theme within this mega-trend, which is driven by consumers’ desire to conserve their time, effort, or money
Two of the modern consumer’s most precious resources are time and money, and in an attempt to maximize this shoppers will find products that offer a sense of taking control of personal time and money. Brands need to offer convenience, efficiency, and value.
Scope
Reasons to Buy
Two of the modern consumer’s most precious resources are time and money, and in an attempt to maximize this shoppers will find products that offer a sense of taking control of personal time and money. Brands need to offer convenience, efficiency, and value.
Scope
- Modern shoppers have a shorter attention span and there is an expectation for immediate gratification.
- COVID-19 has simultaneously boosted and inhibited the trend by making consumers more wary about their spending and also leading consumers to forego their usual on-the-go consumption patterns.
- Tech enablers are changing the game in retail and foodservice when it comes to ease and convenience.
- RTD formats are especially welcome in innovations that replace the usual foodservice formats.
Reasons to Buy
- Recognize what has driven the evolution of consumer attitudes so far, and why brands must incorporate Easy & Affordable attributes and features.
- Identify where the market is going and how consumers react in different categories.
- Access valuable strategic take-outs to assist future decision-making and product development.
Table of Contents
- Trend Snapshot
- Trend Analysis
- What?
- Why?
- Who?
- How?
- Take Outs and Implications
- Appendix
