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Automotive HUD Market by Technology (AR-based HUD, Conventional), HUD Type (Combiner, Windshield), Offering (Hardware, Software), Vehicle Class, Level of Autonomy, Dimension Type, Vehicle Type (PC, CV), EV Type and Region - Global Forecast to 2028

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    Report

  • 331 Pages
  • August 2023
  • Region: Global
  • Markets and Markets
  • ID: 5137026

The global automotive HUD market size is projected to grow from USD 1.0 billion in 2023 to USD 2.2 billion by 2028, at a CAGR of 16.6%.

Increasing awareness about passenger as well as vehicle safety in conjunction with steady growth in demand for luxury and high-end segment cars, mainly in emerging markets are expected to bolster the revenue growth of the automotive HUD market during the forecast period. In addition, rising demand for connected vehicles paired with increasing demand for enhanced in-vehicle experience are also major factors expected to drive the market growth.

The windshield HUD segment is estimated to grow at a noticeable CAGR during the forecast period

Windshield HUDs offer more information compared to combiner HUDs, which, in turn, is expected to increase the demand for windshield HUDs in the near future. Additionally, the integration of augmented reality technology in windshield HUDs is expected to drive the growth of the windshield HUD segment during the forecast period. By 2028, Asia Pacific is expected to be the largest market for windshield HUDs due to the growing demand for advanced in-vehicle technology in advanced markets such as China and Japan, increasing demand for premium vehicles with advanced in-vehicle safety systems, and a significant installation rate of windshield HUDs in mid-segment vehicles.

2D HUD segment is likely to dominate the automotive HUD market during the forecast period

The 2D HUD segment is expected to have significant growth opportunities in the automotive HUD market during the forecast period. 2D HUDs project real-time information about the vehicle’s speed, upcoming turns, traffic conditions, and relevant warnings, which, in turn, help vehicle owners/drivers stay aware of their surrounding environment and make informed decisions. In addition, 2D HUDs can work in conjunction with various advanced driver assistance systems (ADAS) and safety features, displaying alerts and relevant information from these systems directly to the driver. All these aforementioned parameters are likely to support the revenue growth of the 2D HUD segment during the forecast period.

Asia Pacific shows high growth potential for automotive HUD market

Asia Pacific is projected to be the largest market for automotive HUDs during the forecast period. Countries such as China, India, Japan, South Korea, and the Rest of Asia Pacific are considered under Asia Pacific for market analysis. One of the key factors driving the market growth in this region is the large production of passenger vehicles, coupled with the increasing penetration of connected cars and other advanced technologies. China and India are considered manufacturing hubs for the automotive industry. According to the Organisation Internationale des Constructeurs d’Automobiles (OICA), China and India together produce approximately 30 million vehicles every year. With an increase in the production of vehicles, the demand for advanced technology associated with vehicles is expected to increase. This, in turn, is expected to drive the growth of the automotive HUD market in the region.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the automotive HUD market.

The break-up of the primaries is as follows:

  • By Company Type: Automotive HUD Manufacturers - 60%, OEMs - 20%, and Tier 2 -20%, 
  • By Designation: C Level Executives - 23%, Manager - 43%, and Executives - 34%
  • By Region: Europe - 45%, North America - 30%, and Asia Pacific - 25%

The automotive HUD market comprises major manufacturers such as Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), Foryou Corporation (China), Yazaki Corporation (Japan), and Valeo (France), etc.

Research Coverage:

The study covers the automotive HUD market across various segments. It aims at estimating the market size and future growth potential of this market across different segments such as HUD type, technology, dimension type, vehicle class, offering, vehicle type, electric vehicle type, propulsion type, level of autonomy, sales channel, and region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions. 

This research report categorizes Automotive HUD Market by HUD Type (Windshield HUD, and Combiner HUD), Technology (Conventional HUD and AR-based HUD), Offering (Hardware, and Software), Dimension Type (2D HUD and 3D HUD), Vehicle Type (Passenger Cars, and Commercial Vehicles), Vehicle Class (Mid-Segment Cars, Luxury Cars, and Economy Cars), Level of Autonomy (Non-autonomous Cars, Semi-autonomous Cars, and Autonomous Cars), Propulsion Type (ICE vehicles and Electric Vehicles), Sales Channel (OE Fitted and Aftermarket), Electric Vehicle Type (Battery Electric Vehicles (BEVs), Fuel Cell Electric Vehicles (FCEVs), Hybrid Electric Vehicles (HEVs), and Plug-In Hybrid Electric Vehicles (PHEVs)), and Region (Asia Pacific, Europe, North America and Rest of the World).

The report's scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the automotive HUD market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the automotive HUD market. Competitive analysis of SMEs/startups in the automotive HUD market ecosystem is covered in this report. 

Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall automotive HUD market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (Increasing awareness about passenger and vehicle safety, demand for improvement of in-vehicle experience, increasing demand for connected vehicles, steady growth in luxury and high-end car segments, mainly in emerging markets, integration of advanced technologies), restraints (Requirement of greater space in automotive cockpit, lack of luminance & brightness and high-power consumption), opportunities (Increasing demand for semi-autonomous vehicles, rising penetration of electric vehicles, introduction of portable HUDs at lower prices in low and middle car segments, development of comprehensive voice-operated head-up display systems, increasing investment in automotive head-up displays), and challenges (High cost of advanced head-up display systems, required technological update) influencing the growth of the automotive HUD market 
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the automotive HUD market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the automotive HUD market across varied regions. 
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the automotive HUD market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), and Foryou Corporation (China), among others in the automotive HUD market

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
Table 1 Automotive HUD Market Definition, by HUD Type
Table 2 Automotive HUD Market Definition, by Vehicle Type
Table 3 Automotive HUD Market Definition, by Technology
Table 4 Automotive HUD Market Definition, by Level of Autonomy
Table 5 Automotive HUD Market Definition, by Dimension Type
Table 6 Automotive HUD Market Definition, by Vehicle Class
Table 7 Automotive HUD Market Definition, by Propulsion Type
Table 8 Automotive HUD Market Definition, by Offering
Table 9 Automotive HUD Market Definition, by Electric Vehicle Type
1.2.1 Inclusions and Exclusions
Table 10 Automotive HUD Market: Inclusions and Exclusions
1.3 Market Scope
Figure 1 Markets Covered
1.3.1 Regions Covered
1.3.2 Years Considered
1.4 Currency Considered
Table 11 USD Exchange Rates
1.5 Stakeholders
1.6 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 2 Research Design
Figure 3 Research Methodology Model
2.1.1 Secondary Data
2.1.1.1 List of Key Secondary Sources
2.1.1.2 Key Data from Secondary Sources
2.1.2 Primary Data
Figure 4 Breakdown of Primary Interviews
2.1.2.1 List of Primary Participants
2.2 Market Size Estimation
Figure 5 Research Methodology: Hypothesis Building
2.2.1 Recession Impact Analysis
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
Figure 6 Detailed Illustration of Bottom-Up Approach
Figure 7 Automotive HUD Market: Bottom-Up Approach
2.3.2 Top-Down Approach
Figure 8 Global Automotive HUD Market: Top-Down Approach
Figure 9 Automotive HUD Market: Research Design & Methodology
2.4 Data Triangulation
Figure 10 Data Triangulation Methodology
2.5 Factor Analysis
Figure 11 Factor Analysis for Market Sizing: Demand and Supply Sides
2.6 Research Assumptions
2.7 Research Limitations

3 Executive Summary
Figure 12 Automotive HUD Market Outlook
Figure 13 Automotive HUD Market, by Region
Figure 14 Automotive HUD Market, by Vehicle Type, 2023 Vs 2028
Figure 15 Automotive HUD Market, by Technology, 2023 & 2028
Figure 16 Key Players in Automotive HUD Market

4 Premium Insights
4.1 Attractive Opportunities for Players in Automotive HUD Market
Figure 17 Increasing Inclination Toward Adas Technology and Autonomous Mobility to Drive Market
4.2 Automotive HUD Market, by Region
Figure 18 Asia-Pacific Estimated to Lead Market in 2023
4.3 Automotive HUD Market, by HUD Type
Figure 19 Windshield HUD Segment to Lead Market from 2023 to 2028
4.4 Automotive HUD Market, by Technology
Figure 20 Conventional HUD Segment to Lead Market During Forecast Period
4.5 Automotive HUD Market, by Dimension Type
Figure 21 2D HUD Segment to Register Higher CAGR Than 3D HUD Segment During Forecast Period
4.6 Automotive HUD Market, by Electric Vehicle Type
Figure 22 Bevs Segment to Lead Market During Forecast Period
4.7 Automotive HUD Market, by Vehicle Type
Figure 23 Passenger Vehicles Segment to Dominate Market During Forecast Period
4.8 Automotive HUD Market, by Level of Autonomy
Figure 24 Semi-Autonomous Cars Segment to Dominate Market During Forecast Period 66
4.9 Automotive HUD Market, by Propulsion Type
Figure 25 Electric Vehicles Segment to Grow at Higher Rate Than Ice Vehicles Segment During Forecast Period
4.10 Automotive HUD Market, by Vehicle Class
Figure 26 Economy Cars Segment to Grow at Highest Rate from 2023 to 2028
4.11 Automotive HUD Market, by Offering
Figure 27 Software Segment to Grow at Higher Rate Than Hardware Segment During Forecast Period

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 28 Automotive HUD Market: Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Increasing Awareness About Passenger and Vehicle Safety
Figure 29 Road Traffic Injuries (2022)
Table 12 Europe: Annual Number of Road Accident Fatalities (2020-2022)
5.2.1.2 Demand for Enhanced In-Vehicle Experience
Figure 30 HUD Benefits for End-users
Figure 31 Categories of HUD Designs
Table 13 Applications That Benefit from HUDs
5.2.1.3 Rising Popularity of Connected Vehicles
Figure 32 Connected Car Market, 2021 Vs 2026 (USD Billion)
5.2.1.4 Steady Growth in Demand for Luxury and High-End Segment Cars, Mainly in Emerging Markets
Table 14 Vehicles Equipped with HUDs, 2021-2022
5.2.1.5 Integration of Advanced Technologies
5.2.2 Restraints
5.2.2.1 Requirement for More Space in Automotive Cockpits
5.2.2.2 Lack of Luminance and High Power Consumption
5.2.3 Opportunities
5.2.3.1 Increasing Demand for Semi-Autonomous Vehicles
Table 15 Level of Autonomy, 2019-2022
5.2.3.2 Rising Penetration of Electric Vehicles
Figure 33 Global Bev and Phev Sales, 2018-2022
Figure 34 Monetary Ev Incentives in Western Europe (2022)
Table 16 Major Announcements on Electrification, 2021-2022
5.2.3.3 Introduction of Portable HUDs at Lower Prices in Low and Middle-Segment Cars
5.2.3.4 Development of Comprehensive Voice-Operated HUD Systems
5.2.3.5 Increasing Investment in Automotive HUDs 79
5.2.4 Challenges
5.2.4.1 High Cost of Advanced HUD Systems
5.2.4.2 Requirement for Regular Updates
5.3 Impact of Market Dynamics
Table 17 Automotive HUD Market: Impact of Market Dynamics
5.4 Supply Chain Analysis
Figure 35 Supply Chain Analysis of Automotive HUD Market
5.5 Ecosystem Analysis
Table 18 Role of Companies in Automotive HUD Market Ecosystem
5.6 Key Stakeholders and Buying Criteria
5.6.1 Key Stakeholders in Buying Process
Figure 36 Influence of Stakeholders on Buying Process for HUD Types
Table 19 Influence of Stakeholders on Buying Process for HUD Types (%)
5.6.2 Buying Criteria
Figure 37 Key Buying Criteria for Automotive HUDs
Table 20 Key Buying Criteria for HUD Types
5.7 Supplier Analysis
Table 21 Supplier Analysis for Automotive HUDs, by Region
5.8 Patent Analysis
5.8.1 Introduction
Figure 38 Publication Trends (2012-2022)
5.8.2 Legal Status of Patents (2012-2022)
Figure 39 Legal Status of Patents Filed for Automotive HUDs (2012-2022)
5.8.3 Top Patent Applicants (2012-2022)
Figure 40 Automotive HUDs, by Applicant
Table 22 Patent Analysis (Completed Patents): Automotive HUD Market (2017-2022)
5.9 Case Study Analysis
5.9.1 Thermal Solution by Boyd for Automotive HUDs
5.9.2 Compact HUD Systems by Visteon Corporation
5.9.3 Complete Test Systems for HUD Windshields by Cp Industries and Radiant
5.9.4 Proof of Concept (Poc) Development of Laser-Based & Gesture-Controlled HUDs by Embitel
5.10 Tariff and Regulatory Landscape
5.10.1 Regulations/Standards for HUDs
5.10.2 List of Key Regulatory Bodies, Government Agencies, and Other Organizations
Table 23 North America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 24 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 25 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.11 Pricing Analysis
5.11.1 Average Selling Price Trends
Figure 41 Pricing Analysis: Automotive HUD Market (USD)
5.12 Trends and Disruptions Impacting Market
Figure 42 Trends and Disruptions in Automotive HUD Market
5.13 Key Conferences and Events in 2023 & 2024
Table 26 Automotive HUD Market: List of Conferences and Events
5.14 Automotive HUD Market Scenario, 2023-2028
5.14.1 Most Likely Scenario
Table 27 Automotive HUD Market: Most Likely Scenario, by Region, 2023-2028 (USD Million)
5.14.2 Optimistic Scenario
Table 28 Automotive HUD Market: Optimistic Scenario, by Region, 2023-2028 (USD Million)
5.14.3 Pessimistic Scenario
Table 29 Automotive HUD Market: Pessimistic Scenario, by Region, 2023-2028 (USD Million)
5.15 Technological Overview
5.15.1 Introduction
Figure 43 HUD Evolution
5.15.2 Current Sensor Technologies Used in HUDs
5.15.2.1 Radar
5.15.2.2 Lidar
5.15.2.3 Image Sensors
5.15.3 Technological Advancements in Near Future
5.15.4 Adoption of Connected Vehicles
5.16 Emerging Trends
5.16.1 Motorcycle Windshield HUDs
5.16.2 Motorcycle Helmet HUDs
5.16.3 Ar HUDs
5.16.3.1 Development of Conventional and Ar HUDs, 2017-2023
5.16.3.2 Technology Roadmap for Automotive HUDs
5.16.3.2.1 Roadmap by Technology (Conventional and Ar HUDs)

6 Automotive HUD Market, by HUD Type
6.1 Introduction
6.1.1 Operational Data
Table 30 Product Offerings by Leading Automotive HUD Manufacturers
Figure 44 Automotive HUD Market, by HUD Type, 2023 Vs. 2028 (USD Million)
Table 31 Automotive HUD Market, by HUD Type, 2018-2022 (‘000 Units)
Table 32 Automotive HUD Market, by HUD Type, 2023-2028 (‘000 Units)
Table 33 Automotive HUD Market, by HUD Type, 2018-2022 (USD Million)
Table 34 Automotive HUD Market, by HUD Type, 2023-2028 (USD Million)
6.2 Windshield HUD
6.2.1 Increasing Advanced Features in Windshield HUDs to Drive Market
Table 35 Models Equipped with Windshield HUDs, 2022-2023
Table 36 Windshield HUD Market, by Region, 2018-2022 (‘000 Units)
Table 37 Windshield HUD Market, by Region, 2023-2028 (‘000 Units)
Table 38 Windshield HUD Market, by Region, 2018-2022 (USD Million)
Table 39 Windshield HUD Market, by Region, 2023-2028 (USD Million)
6.3 Combiner HUD
6.3.1 Rising Demand for Combiner HUDs in Compact Passenger Cars to Drive Market
Table 40 Models Equipped with Combiner HUDs, 2021-2023
6.4 Key Primary Insights

7 Automotive HUD Market, by Technology
7.1 Introduction
7.1.1 Operational Data
Table 41 Technology Offerings by Leading Automotive HUD Manufacturers
Figure 45 Automotive HUD Market, by Technology, 2023 Vs. 2028 (USD Million)
Table 42 Automotive HUD Market, by Technology, 2018-2022 (USD Million)
Table 43 Automotive HUD Market, by Technology, 2023-2028 (USD Million)
Table 44 Automotive HUD Market, by Technology, 2018-2022 (‘000 Units)
Table 45 Automotive HUD Market, by Technology, 2023-2028 (‘000 Units)
7.2 Conventional HUD
7.2.1 Increasing Focus on Vehicle Safety to Drive Demand for Conventional HUDs
Table 46 Models Equipped with Conventional HUDs, 2022-2023
Table 47 Conventional HUD Market, by Region, 2018-2022 (USD Million)
Table 48 Conventional HUD Market, by Region, 2023-2028 (USD Million)
Table 49 Conventional HUD Market, by Region, 2018-2022 (‘000 Units)
Table 50 Conventional HUD Market, by Region, 2023-2028 (‘000 Units)
7.3 Ar-Based HUD
7.3.1 Increasing Adoption of Adas Technology to Drive Market
Table 51 Models Equipped with Ar-HUDs, 2021-2023
Table 52 Ar-Based HUD Market, by Region, 2018-2022 (USD Million)
Table 53 Ar-Based HUD Market, by Region, 2023-2028 (USD Million)
Table 54 Ar-Based HUD Market, by Region, 2018-2022 (‘000 Units)
Table 55 Ar-Based HUD Market, by Region, 2023-2028 (‘000 Units)
7.4 Key Primary Insights
8 Automotive HUD Market, by Sales Channel
8.1 Introduction
8.2 Oe-Fitted
8.3 Aftermarket
8.4 Key Industry Insights

9 Automotive HUD Market, by Dimension Type
9.1 Introduction
Figure 46 Automotive HUD Market, by Dimension Type, 2023 Vs. 2028 (‘000 Units)
Table 56 Automotive HUD Market, by Dimension Type, 2018-2022 (‘000 Units)
Table 57 Automotive HUD Market, by Dimension Type, 2023-2028 (‘000 Units)
9.2 2D HUD
9.2.1 Increasing Focus on Car Safety to Drive Market
Table 58 2D HUD Market, by Region, 2018-2022 (‘000 Units)
Table 59 2D HUD Market, by Region, 2023-2028 (‘000 Units)
9.3 3D HUD
9.3.1 Increasing Adoption of Ar HUDs to Drive Market
Table 60 3D HUD Market, by Region, 2023-2028 (‘000 Units)
9.4 Key Primary Insights

10 Automotive HUD Market, by Offering
10.1 Introduction
Figure 47 Automotive HUD Market, by Offering, 2023 Vs. 2028 (USD Million)
Table 61 Automotive HUD Market, by Offering, 2018-2022 (USD Million)
Table 62 Automotive HUD Market, by Offering, 2023-2028 (USD Million)
10.2 Hardware
10.2.1 Growing Focus on Passenger and Vehicle Safety to Drive Market
10.3 Software
10.3.1 Increasing Adoption of V2X Technology to Drive Market
10.4 Key Primary Insights

11 Automotive HUD Market, by Vehicle Class
11.1 Introduction
Figure 48 Automotive HUD Market, by Vehicle Class, 2023 Vs. 2028 (USD Million)
Table 63 Automotive HUD Market, by Vehicle Class, 2018-2022 (‘000 Units)
Table 64 Automotive HUD Market, by Vehicle Class, 2023-2028 (‘000 Units)
Table 65 Automotive HUD Market, by Vehicle Class, 2018-2022 (USD Million)
Table 66 Automotive HUD Market, by Vehicle Class, 2023-2028 (USD Million) 135
11.2 Economy Cars
11.2.1 Higher Penetration of Economy Cars Equipped with HUDs to Drive Market
Table 67 Economy Cars: Automotive HUD Market, by Region, 2018-2022 (‘000 Units)
Table 68 Economy Cars: Automotive HUD Market, by Region, 2023-2028 (‘000 Units)
Table 69 Economy Cars: Automotive HUD Market, by Region, 2018-2022 (USD Million)
Table 70 Economy Cars: Automotive HUD Market, by Region, 2023-2028 (USD Million)
11.3 Mid-Segment Cars
11.3.1 Preference for Conventional HUDs in Mid-Segment Cars to Drive Market
Table 71 Mid-Segment Cars: Automotive HUD Market, by Region, 2018-2022 (‘000 Units)
Table 72 Mid-Segment Cars: Automotive HUD Market, by Region, 2023-2028 (‘000 Units)
Table 73 Mid-Segment Cars: Automotive HUD Market, by Region, 2018-2022 (USD Million)
Table 74 Mid-Segment Cars: Automotive HUD Market, by Region, 2023-2028 (USD Million)
11.4 Luxury Cars
11.4.1 Increasing Demand for Safety Features in Luxury Cars to Drive Market
Table 75 Luxury Cars: Automotive HUD Market, by Region, 2018-2022 (‘000 Units)
Table 76 Luxury Cars: Automotive HUD Market, by Region, 2023-2028 (‘000 Units)
Table 77 Luxury Cars: Automotive HUD Market, by Region, 2018-2022 (USD Million)
Table 78 Luxury Cars: Automotive HUD Market, by Region, 2023-2028 (USD Million)
11.4.2 Key Industry Insights

12 Automotive HUD Market, by Vehicle Type
12.1 Introduction
Table 79 List of Level 2 Vehicles, 2021-2022
Figure 49 Automotive HUD Market, by Vehicle Type, 2023 Vs. 2028 (USD Million)
Table 80 Automotive HUD Market, by Vehicle Type, 2018-2022 (‘000 Units)
Table 81 Automotive HUD Market, by Vehicle Type, 2023-2028 (‘000 Units)
Table 82 Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 83 Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
12.2 Passenger Cars
12.2.1 Increasing Sales of HUD-Equipped Passenger Cars to Drive Market
Table 84 Passenger Car Models Equipped with Automotive HUDs
Table 85 Automotive HUD Market for Passenger Cars, by Region, 2018-2022 (‘000 Units)
Table 86 Automotive HUD Market for Passenger Cars, by Region, 2023-2028 (‘000 Units)
Table 87 Automotive HUD Market for Passenger Cars, by Region, 2018-2022 (USD Million)
Table 88 Automotive HUD Market for Passenger Cars, by Region, 2023-2028 (USD Million)
12.3 Commercial Vehicles
12.3.1 High Sales Volume of Commercial Vehicles to Drive Market
Table 89 Automotive HUD Market for Commercial Vehicles, by Region, 2023-2028 (‘000 Units)
Table 90 Automotive HUD Market for Commercial Vehicles, by Region, 2023-2028 (USD Million)
12.4 Key Primary Insights

13 Automotive HUD Market, by Level of Autonomy
13.1 Introduction
Figure 50 Automotive HUD Market, by Level of Autonomy, 2023 Vs. 2028 (USD Million)
Table 91 Automotive HUD Market, by Level of Autonomy, 2018-2022(‘000 Units)
Table 92 Automotive HUD Market, by Level of Autonomy, 2023-2028 (‘000 Units)
Table 93 Automotive HUD Market, by Level of Autonomy, 2018-2022 (USD Million)
Table 94 Automotive HUD Market, by Level of Autonomy, 2023-2028 (USD Million)
13.2 Semi-Autonomous Cars
13.2.1 Rising Adoption of Advanced Features in Semi-Autonomous Cars to Drive Market
13.2.1.1 Level 1 (L1)
13.2.1.2 Level 2 (L2)
13.2.1.3 Level 3 (L3)
13.3 Autonomous Cars
13.3.1 Integration of Ar HUDs in Autonomous Cars to Drive Market
Table 95 Few Popular Autonomous Vehicles from Companies Across World
13.3.1.1 Level 4 (L4)
13.3.1.2 Level 5 (L5)
13.4 Non-Autonomous Cars
13.4.1 Increasing Vehicle Production to Drive Market
13.5 Key Industry Insights
14 Automotive HUD Market, by Propulsion Type
14.1 Introduction
14.1.1 Operational Data
Figure 51 New Passenger Car Registrations in Europe, by Fuel Type
Table 96 Vehicle Models Equipped with HUDs, by Propulsion Type
Figure 52 Automotive HUD Market, by Propulsion Type, 2023 Vs. 2028 (USD Million)
Table 97 Automotive HUD Market, by Propulsion Type, 2018-2022 (‘000 Units)
Table 98 Automotive HUD Market, by Propulsion Type, 2023-2028 (‘000 Units)
Table 99 Automotive HUD Market, by Propulsion Type, 2018-2022 (USD Million)
Table 100 Automotive HUD Market, by Propulsion Type, 2023-2028 (USD Million)
14.2 Ice Vehicles
14.2.1 Increasing Adoption of Adas in Ice Vehicles to Drive Market
14.3 Electric Vehicles
14.3.1 Zero-Emission Targets by Countries to Drive Demand for Electric Vehicles
14.4 Key Primary Insights

15 Automotive HUD Market, by Electric Vehicle Type
15.1 Introduction
Figure 53 Electric Vehicle Comparison by Propulsion
Figure 54 Automotive HUD Market, Electric Vehicle Type, 2023 Vs. 2028 (USD Million)
Table 101 Automotive HUD Market, by Electric Vehicle Type, 2018-2022 (‘000 Units)
Table 102 Automotive HUD Market, by Electric Vehicle Type, 2023-2028 (‘000 Units)
Table 103 Automotive HUD Market, by Electric Vehicle Type, 2018-2022 (USD Million)
Table 104 Automotive HUD Market, by Electric Vehicle Type, 2023-2028 (USD Million)
15.2 Operational Data
Table 105 Best-Selling Electric Vehicles in 2022
Table 106 Electric Vehicles Equipped with Automotive HUDs, by Propulsion Type
15.3 Battery Electric Vehicles
15.4 Fuel Cell Electric Vehicles
15.5 Hybrid Electric Vehicles
15.6 Plug-In Hybrid Electric Vehicles
15.7 Key Primary Insights
16 Automotive HUD Market, by Region
16.1 Introduction
Figure 55 Automotive HUD Market, by Region, 2023
Figure 56 Automotive HUD Market, by Region, 2023 Vs. 2028 (USD Million)
Table 107 Automotive HUD Market, by Region, 2018-2022 (’000 Units)
Table 108 Automotive HUD Market, by Region, 2023-2028 (‘000 Units)
Table 109 Automotive HUD Market, by Region, 2018-2022 (USD Million)
Table 110 Automotive HUD Market, by Region, 2023-2028 (USD Million)
Table 111 2D HUD Penetration, by Region, 2023-2028
Table 112 3D HUD Penetration, by Region, 2025 & 2028
16.2 Asia-Pacific
16.2.1 Recession Impact Analysis
Figure 57 Asia-Pacific: Automotive HUD Market Snapshot
Table 113 Asia-Pacific: Automotive HUD Market, by Country, 2018-2022 (’000 Units)
Table 114 Asia-Pacific: Automotive HUD Market, by Country, 2023-2028 (‘000 Units)
Table 115 Asia-Pacific: Automotive HUD Market, by Country, 2018-2022 (USD Million)
Table 116 Asia-Pacific: Automotive HUD Market, by Country, 2023-2028 (USD Million)
16.2.2 China
16.2.2.1 Increasing Adoption of Adas in Passenger Cars to Drive Market
Table 117 China: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 118 China: Automotive HUD Market, by Vehicle Type, 2023-2028(’000 Units)
Table 119 China: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 120 China: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.2.3 India
16.2.3.1 Rising Focus on Road Safety to Drive Market
Table 121 India: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 122 India: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 123 India: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 124 India: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.2.4 Japan
16.2.4.1 Presence of Leading Automotive HUD Manufacturers to Drive Market
Table 125 Japan: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 126 Japan: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 127 Japan: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 128 Japan: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
Table 129 Japan: Automotive HUD Market, by HUD Type, 2018-2022 (’000 Units)
Table 130 Japan: Automotive HUD Market, by HUD Type, 2023-2028 (’000 Units)
Table 131 Japan: Automotive HUD Market, by HUD Type, 2018-2022 (USD Million)
Table 132 Japan: Automotive HUD Market, by HUD Type, 2023-2028 (USD Million)
16.2.5 South Korea
16.2.5.1 Increasing Adoption of HUDs by Oems Like Hyundai and Kia to Drive Market
Table 133 South Korea: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 134 South Korea: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 135 South Korea: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 136 South Korea: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.2.6 Rest of Asia-Pacific
16.3 Europe
16.3.1 Recession Impact Analysis
Figure 58 Europe: Automotive HUD Market Snapshot
Table 137 Europe: Automotive HUD Market, by Country, 2018-2022 (’000 Units)
Table 138 Europe: Automotive HUD Market, by Country, 2023-2028 (‘000 Units)
Table 139 Europe: Automotive HUD Market, by Country, 2018-2022 (USD Million)
Table 140 Europe: Automotive HUD Market, by Country, 2023-2028 (USD Million)
16.3.2 France
16.3.2.1 High Presence of Luxury Car Manufacturers to Drive Market
Table 141 Launch of Semi-Autonomous Cars in France, 2021-2022
Table 142 France: Automotive HUD Market, by Vehicle Type, 2018-2022(’000 Units)
Table 143 France: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 144 France: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 145 France: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.3.3 Germany
16.3.3.1 Presence of Leading Car and HUD Manufacturers to Drive Market
Table 146 Germany: Models Equipped with HUDs
Table 147 Germany: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 148 Germany: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 149 Germany: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 150 Germany: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.3.4 Spain
16.3.4.1 Increasing Vehicle Production to Drive Market
Table 151 Spain: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 152 Spain: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 153 Spain: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 154 Spain: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.3.5 UK
16.3.5.1 High Demand for Luxury and High-End Cars to Drive Market
Table 155 UK: Car Models Equipped with HUDs
Table 156 UK: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 157 UK: Automotive HUD Market, by Vehicle Type, 2023-2028(’000 Units)
Table 158 UK: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 159 UK: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.3.6 Italy
16.3.6.1 Rising Demand for Luxury Vehicles to Drive Market
Table 160 Italy: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 161 Italy: Automotive HUD Market, by Vehicle Type, 2023-2028(’000 Units)
Table 162 Italy: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 163 Italy: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.3.7 Rest of Europe
16.4 North America
16.4.1 Recession Impact Analysis
Figure 59 North America: Automotive HUD Market Snapshot
Table 164 North America: Automotive HUD Market, by Country, 2018-2022 (’000 Units)
Table 165 North America: Automotive HUD Market, by Country, 2023-2028 (‘000 Units)
Table 166 North America: Automotive HUD Market, by Country, 2018-2022 (USD Million)
Table 167 North America: Automotive HUD Market, by Country, 2023-2028 (USD Million)
16.4.2 Canada
16.4.2.1 Increasing Adas Features in Vehicles to Drive Market
Table 168 Canada: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 169 Canada: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 170 Canada: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 171 Canada: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.4.3 Mexico
16.4.3.1 Steady Increase in Vehicle Production to Drive Market
Table 172 Mexico: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 173 Mexico: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 174 Mexico: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 175 Mexico: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
16.4.4 Us
16.4.4.1 High Demand for Premium Features in Vehicles to Drive Market
Table 176 US: Automotive HUD Market, by Vehicle Type, 2018-2022 (’000 Units)
Table 177 US: Automotive HUD Market, by Vehicle Type, 2023-2028 (’000 Units)
Table 178 US: Automotive HUD Market, by Vehicle Type, 2018-2022 (USD Million)
Table 179 US: Automotive HUD Market, by Vehicle Type, 2023-2028 (USD Million)
Table 180 Launch of Semi-Autonomous Cars in Us, 2021-2023
Table 181 US: Models Equipped with HUDs
16.5 Rest of the World
16.5.1 Recession Impact Analysis
16.5.2 Brazil
16.5.3 Iran
16.5.4 South Africa

17 Competitive Landscape
17.1 Overview
17.2 Market Share Analysis, 2022
Table 182 Automotive HUD Market: Degree of Competition
Figure 60 Automotive HUD Market Share, 2022
17.3 Revenue Analysis of Top 5 Players
Figure 61 Top Public/Listed Players in Automotive HUD Market, 2020-2022
17.4 Competitive Scenario
Table 183 New Product Launches, 2021-2023
17.4.1 Deals
Table 184 Deals, 2021-2023
17.4.2 Others
Table 185 Others, 2022-2023
17.5 Company Evaluation Matrix
17.5.1 Stars
17.5.2 Emerging Leaders
17.5.3 Pervasive Players
17.5.4 Participants
Figure 62 Automotive HUD Market: Company Evaluation Matrix, 2022
Table 186 Automotive HUD Market: Company Footprint, 2022
Table 187 Automotive HUD Market: Regional Footprint, 2022
Table 188 Automotive HUD Market: HUD Type Footprint, 2022
17.6 Start-Up/Sme Evaluation Matrix
17.6.1 Progressive Companies
17.6.2 Responsive Companies
17.6.3 Dynamic Companies
17.6.4 Starting Blocks
Figure 63 Automotive HUD Market: Company Evaluation Matrix for Start-Ups/Smes, 2022
17.7 Competitive Benchmarking
Table 189 Automotive HUD Market: List of Key Start-Ups/Smes
Table 190 Automotive HUD Market: Competitive Benchmarking of Key Start-Ups/Smes
17.8 Right to Win, 2020-2023
Table 191 Right to Win, 2020-2023

18 Company Profiles
(Business Overview, Products Offered, Recent Developments, Analyst's View)*
18.1 Key Players
18.1.1 Nippon Seiki Co., Ltd.
Table 192 Nippon Seiki Co., Ltd.: Company Overview
Figure 64 Nippon Seiki Co., Ltd.: Company Snapshot
Table 193 Nippon Seiki Co., Ltd.: Shareholders (As of March 2023)
Table 194 Nippon Seiki Co., Ltd.: Sales Ratio to Major Customers
(As of March 2023)
Table 195 Nippon Seiki Co., Ltd.: Major Supply Contracts
Table 196 Nippon Seiki Co., Ltd.: Products Offered
Table 197 Nippon Seiki Co., Ltd.: Deals
Table 198 Nippon Seiki Co., Ltd.: Others
18.1.2 Continental AG
Table 199 Continental Ag: Company Overview
Figure 65 Continental Ag: Company Snapshot
Figure 66 Continental Ag: Business Locations and Employees
(As of January 2023)
Table 200 Continental Ag: Major Supply Agreements
Table 201 Continental Ag: Key Customers (As of March 2023)
Table 202 Continental Ag: Products Offered
Table 203 Continental Ag: New Product Developments
Table 204 Continental Ag: Others
18.1.3 Panasonic Holdings Corporation
Table 205 Panasonic Holdings Corporation: Company Overview
Figure 67 Panasonic Holdings Corporation: Company Snapshot
Table 206 Panasonic Holdings Corporation: Key Shareholders (As of March 2022)
Table 207 Panasonic Holdings Corporation: Key Customers
Table 208 Panasonic Holdings Corporation: Supply Contracts
Table 209 Panasonic Holdings Corporation: Products Offered
Table 210 Panasonic Holdings Corporation: New Product Developments
Table 211 Panasonic Holdings Corporation: Deals
Table 212 Panasonic Holdings Corporation: Others
18.1.4 Denso Corporation
Table 213 Denso Corporation: Company Overview
Figure 68 Denso Corporation: Company Snapshot
Table 214 Denso Corporation: Key Customers
Table 215 Denso Corporation: Sales Breakdown by Oems (As of March 2022)
Table 216 Denso Corporation: Major Subsidiaries and Affiliates
Table 217 Denso Corporation: Major Supply Agreements
Table 218 Denso Corporation: Products Offered
Table 219 Denso Corporation: New Product Developments
Table 220 Denso Corporation: Others
18.1.5 Foryou Corporation
Table 221 Foryou Corporation: Company Overview
Figure 69 Foryou Corporation: Company Snapshot
Table 222 Foryou Corporation: Key Customers
Table 223 Foryou Corporation: Major Supply Agreements
Table 224 Foryou Corporation: Products Offered
Table 225 Foryou Corporation: Deals
18.1.6 Yazaki Corporation
Table 226 Yazaki Corporation: Company Overview
Figure 70 Yazaki Corporation: Snapshot
Table 227 Yazaki Corporation: Key Customers
Table 228 Yazaki Corporation: Products Offered
Table 229 Yazaki Corporation: New Product Developments
Table 230 Yazaki Corporation: Others
18.1.7 Visteon Corporation
Table 231 Visteon Corporation: Company Overview
Figure 71 Visteon Corporation: Snapshot
Table 232 Visteon Corporation: Key Customers
Table 233 Visteon Corporation: Supply Contracts
Table 234 Visteon Corporation: Products Offered
Table 235 Visteon Corporation: New Product Developments
Table 236 Visteon Corporation: Others
18.1.8 Huawei Technologies Co., Ltd.
Table 237 Huawei Technologies Co. Ltd.: Company Overview
Figure 72 Huawei Technologies Co., Ltd.: Company Snapshot
Table 238 Huawei Technologies Co., Ltd.: Major Supply Agreements
Table 239 Huawei Technologies Co., Ltd.: Key Customers
Table 240 Huawei Technologies Co., Ltd.: Products Offered
Table 241 Huawei Technologies Co., Ltd.: New Product Developments
Table 242 Huawei Technologies Co., Ltd.: Deals
18.1.9 Valeo
Table 243 Valeo: Company Overview
Figure 73 Valeo: Company Snapshot
Figure 74 Valeo: Original Equipment Sales by Customer Portfolio (As of January 2023)
Table 244 Valeo: Products Offered
Table 245 Valeo: Key Customers
Table 246 Valeo: Business Groups with Major Competitors
Table 247 Valeo: Others
18.1.10 Jiangsu Zejing Automotive Electronics Co., Ltd.
Table 248 Jiangsu Zejing Automotive Electronics Co., Ltd.: Company Overview
Table 249 Jiangsu Zejing Automotive Electronics Co., Ltd.: Products Offered
18.2 Other Players
18.2.1 Hyundai Mobis
Table 250 Hyundai Mobis: Company Overview
18.2.2 Lg Electronics
Table 251 Lg Electronics: Company Overview
18.2.3 Harman International
Table 252 Harman International: Company Overview
18.2.4 Wayray AG
Table 253 Wayray Ag: Company Overview
18.2.5 Futurus Technology Co., Ltd.
Table 254 Futurus Technology Co., Ltd.: Company Overview
18.2.6 HUDway, LLC
Table 255 HUDway, LLC: Company Overview
18.2.7 HUDly
Table 256 HUDly: Company Overview
18.2.8 Cy Vision
Table 257 Cy Vision: Company Overview
18.2.9 Envisics
Table 258 Envisics: Company Overview
18.2.10 Zhejiang Crystal-Optech Co., Ltd.
Table 259 Zhejiang Crystal-Optech Co., Ltd.: Company Overview
18.2.11 E-Lead Electronic Co., Ltd.
Table 260 E-Lead Electronic Co., Ltd.: Company Overview
18.2.12 Maxell
Table 261 Maxell: Company Overview
*Details on Business Overview, Products Offered, Recent Developments, Analyst's View Might Not be Captured in Case of Unlisted Companies.

19 Analyst's Recommendations
19.1 Asia-Pacific to be Major Market for Automotive HUD Solutions During Forecast Period
19.2 Increasing Focus on Semi-Autonomous Vehicles to Drive Demand for Automotive HUD Solutions
19.3 Ar HUDs to Emerge as Key Technology Segment
19.4 Conclusion

20 Appendix
20.1 Key Insights from Industry Experts
20.2 Discussion Guide
20.3 Knowledgestore: The Subscription Portal
20.4 Customization Options

Executive Summary

Companies Mentioned

  • Continental AG 
  • Cy Vision 
  • Denso Corporation  
  • Envisics 
  • E-Lead Electronic Co., Ltd. 
  • Foryou Corporation  
  • Futurus Technology Co., Ltd. 
  • Huawei Technologies Co., Ltd. 
  • Hyundai Mobis 
  • Harman International 
  • HUDway, LLC 
  • HUDly 
  • Jiangsu Zejing Automotive Electronics Co., Ltd. 
  • Lg Electronics 
  • Maxell 
  • Nippon Seiki Co., Ltd. 
  • Panasonic Holdings Corporation 
  • Visteon Corporation  
  • Valeo 
  • Wayray AG 
  • Yazaki Corporation 
  • Zhejiang Crystal-Optech Co., Ltd. 

Methodology

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Table Information