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Authenticity and Heritage - TrendSights

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  • 41 Pages
  • August 2020
  • Region: Global
  • GlobalData
  • ID: 5138981
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Authenticity and Heritage - TrendSights


Authenticity and Heritage is an important dimension of both quality and trustworthiness, offering opportunities for brands to scale up their products for a premium positioning. The report focusses on key drivers behind the trend and explores their impact on consumer behavior.

This report is part of the publisher's TrendSights Analysis series, which shows the relevance of the trend in different sectors and gives insights on how brands can leverage them to position their products successfully.

  • Consumers associate well-established brands with high quality and they look for brands they trust, especially in times of uncertainty. Provenance is driving notions of quality as consumers associate high or superior quality with locally produced products.

Reasons to Buy
  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

  • Trend Snapshot
  • Trend Analysis
  • What?
  • Why?
  • Who?
  • How?
  • Future Implications
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Arla
  • Diageo
  • Johnie Walker
  • Nestle
  • Oral-B
  • Heinz
  • Tyrells