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Canadian Pet Market Survey 2020

  • ID: 5139130
  • Report
  • August 2020
  • Region: Canada
  • 202 Pages
  • Packaged Facts

FEATURED COMPANIES

  • Amazon
  • Mondou
  • PetSmart
  • Walmart

The pets as family or “pet parent” trend has been ubiquitously reported, but remains central to understanding modern pet industry dynamics. Even in the midst of the COVID-19 pandemic and economic fallout, nearly half of Canadian dog or cat owners report that they are spending more on pet products than they used to, and another third report no change in spending levels. At the same time, the increasing role of technology in our lives, accelerated by the stay-at-home coronavirus pandemic period, has transformed pet product shopping patterns as well as approaches to and expectations for pet care generally.

Over a third of Canadian dog or cat owners report buying pet products online more than they used to. Even so, Canadian pet owners have not taken up Internet shopping to the same extent as their U.S. counterparts. Nor are Canadians always as receptive to some of the key drivers of pet food innovation and premiumization. Moreover, the differences in pet food shopping behaviors and psychographics between dog or cat owners in Quebec, compared with those in Ontario or Western Canada, are even more important than those between Canada and the U.S.

Scope and Methodology

This report on the Canadian pet industry draws primarily on a bilingual English/French survey conducted by the publisher in May 2020 of 1,000 Canadian pet owners. Canadian Pet Market Survey 2020 focuses on dog and cat food, while also providing a topline overview of broader product purchasing rates, retail and Internet dynamics, use of veterinary and pet care services, and pet ownership patterns. Additional information was obtained from consultation with Canadian pet food industry insiders, along with secondary research sources.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amazon
  • Mondou
  • PetSmart
  • Walmart

Chapter 1: Executive Summary

Report Scope & Methodology

  • Scope and Methodology
  • Table 1-1 Demographics of Survey Respondents

Market Overview

  • Imports/Exports
  • Pet Owner Spending
  • Figure 1-1 Level of Agreement with the Statement, “I am spending less on pet products because of the economy,” 2020 (percent of dog and cat owners)
  • The Roles of Technology
  • Table 1-1 Selected Internet and Pet Tech Psychographics: Levels of Agreement- Age 18-39, Age 40-
  • 54, Age 55-74, 2020 (percent of dog/cat owners)

Dog and Cat Food Trends

  • Retail Sales of Dog and Cat Food
  • Table 1-2a Retail Pet Food Sales in Canada: 2014-2020P and 2024P (in thousands of US$)
  • Table 1-2b Annual Sales Growth for Retail Pet Food Sales in Canada, 2014-2020P (percentage change)
  • Product Usage and Purchasing Rates
  • Figure 1-2 Types of Pet Food and Treats Used: Dog Owners vs. Cat Owners, 2020 (percent)
  • Beyond Dry or Wet
  • Figure 1-3 Selected Changes in Pet Food Purchasing Patterns, 2020 (percent of dog/cat owners who changed pet food in last 12 months)
  • Path for Pet Food Innovation
  • Figure 1-4 Selected Pet Food Psychographics: Levels of Strong Agreement by Region/Province-
  • Quebec, Ontario, and Western Canada & Northwest Territories, 2020 (percent of dog/cat owners)
  • Overview of Regulatory Authorities

Retailing and Internet Dynamics

  • Brick-and-Mortar Stores Claim Three-Fourths of Pet Product Sales
  • Figure 1-5 Pet Product Dollar Shares by Channel: Brick-and-Mortar Stores, Online, and Other, 2020 (percent)
  • Channel Use Rates: Brick-and-Mortar vs. Online
  • Walmart, PetSmart Lead as Retail Chains
  • Mondou at 33% Pet Shopper Draw in Quebec
  • Figure 1-6 Leading Retail Chains for Pet Product Shopping by Geographic Region/Province- Quebec,
  • Ontario, and Western Canada (percent draw among those who purchase pet products in stores)
  • Amazon Leads as Pet Products Website
  • Customer Spending Levels: In-Store vs. Online
  • Balance of Powers in Pet Food/Treat Purchasing
  • Figure 1-7 Within the last 3 months, through which channels have you purchased pet foods or treats? (percent of pet product shoppers)

Veterinary Services

  • Influence of Veterinarians
  • Figure 1-8 Most Important Sources of Information on Pet Care: By Generational Cohort, 2020 (percent of pet owners)
  • Veterinary Use Rates
  • Coverage by Pet Insurance or Medical Plans
  • Non-Medical Pet Care Services Suffer COVID-19 Impact

Pet Ownership

  • Why Pet Owners Keep Dogs or Cats
  • 63% of Canadians Have Pets
  • Pet Ownership Rates by Province
  • Figure 1-9 Pet Ownership Rates: Dogs, Cats, and Other Pets, 2020 (percent of adults)
  • Pet Acquisition Trends
  • Figure 1-10 Pet Acquisition Rates in Last 12 Months: Dogs, Cats, and Other Pets, 2020 (percent of overall pet owners)
  • Where/How Dogs and Cats Are Acquired

Market Trends and Opportunities

  • Opportunity 1-New Pet Ownership
  • Illustration 1-1 Pet Valu Summer Staycation Marketing
  • Opportunity 2-Freshness, Sustainability as the New Superpremiums
  • Illustration 1-2 Tom&Sawyer: Do you trust your pet’s food enough to eat it yourself? We do.
  • Illustration 1-3 Wilder Harrier x LOOP: Seaweed Pear Spinach Vegan Dog Biscuits
  • Illustration 1-4 EastWest Bioscience: Natural Pet Science Calm’Cat
  • Opportunity 4-Sourcing and Local as the New Natural
  • Illustration 1-5 Nutram: “100% Canadian”
  • Illustration 1-6 Open Farm: Ethical Sourcing and Transparency
  • Illustration 1-7 Open Farm: “An Important Time to Support Local Pet Shops”
  • Opportunity 5-Private Label Pet Food in Age of Pandemic
  • Illustration 1-8 Loblaws President’s Choice Nutrition First Canned Dog Food with Chicken, Rice, Red
  • Pepper & Bananas
  • Illustration 1-9 Mondou’s Vetdiet
  • Illustration 1-10 Canadian Tire website featuring Petco’s WholeHearted
  • Opportunity 6-Expanding Pet Food Manufacturing Capacity
  • Opportunity 7-High-Tech as Perpetual Frontier
  • Figure 1-11 Level of Agreement with the Statement, “I like the idea of having veterinary services available through general stores such as Walmart or Canadian Tire,” 2020 (percent of dog and cat owners)
  • Figure 1-12 Level of Agreement with the Statement, “I like the idea of veterinary telemedicine for my pets,” 2020 (percent of dog and cat owners)

Chapter 2: Market Overview

Chapter Highlights

Introduction

  • US$125 Billion in Global Sales
  • Top International Markets
  • Top Global Pet Food Companies
  • Top Pet Food Importers and Exporters

Overview of Pet Owner Psychographics

  • Pets as Family Remains Central to Market Dynamics
  • Figure 2-1 Level of Agreement with the Statement, “I consider my pets part of the family”: Dog/Cat
  • Owners vs. Other Pet Owners, 2020 (percent)
  • Disposition to Spend on Pets
  • Figure 2-2 Level of Agreement with the Statement, “Am willing to spend more on pet foods with extra health and wellness benefits,” 2020 (percent of dog and cat owners)
  • Figure 2-3 Level of Agreement with the Statement, “I enjoy buying products that pamper my pet(s),” 2020 (percent of dog and cat owners)
  • Figure 2-4 Level of Agreement with the Statement, “Over the recent Christmas/Winter Holiday season, my pet(s) got special gifts or treats," 2020
  • Spending More Than Holding Up During COVID-19
  • Figure 2-5 Level of Agreement with the Statement, “I am spending more on pet products than I used to,” 2020 (percent of dog and cat owners)
  • Figure 2-6 Level of Agreement with the Statement, “I am spending less on pet products because of the economy,” 2020 (percent of dog and cat owners)
  • Focus on Value
  • Figure 2-7 Level of Agreement with the Statement, “Many pet products are becoming too expensive,” 2020 (percent of dog and cat owners)
  • Figure 2-8 Level of Agreement with the Statement, “"I look out for lower prices, special offers, and sales on pet products",” 2020 (percent of dog and cat owners)
  • Figure 2-9 Level of Agreement with the Statement, “I choose where I buy pet products in part for the quality of the store brand pet products,” 2020 (percent of dog and cat owners)
  • Figure 2-10 Level of Agreement with the Statement, “I don’t shop in pet stores because their prices tend to be higher”: Local, Independent Pet Stores vs. Chain Pet Stores, 2020 (percent of dog and cat owners)
  • Receptivity to Natural Products
  • Figure 2-11 Level of Agreement with the Statement, “Natural pet products are often better than conventional products,” 2020 (percent of dog and cat owners)
  • Value and Values
  • Illustration 2-1 Pronature” “More than a brand, it is a mindset”
  • Figure 2-12 Level of Agreement with the Statement, “A pet product company’s participation in pet welfare and rescue causes plays a role in which products I buy,” 2020 (percent of dog and cat owners)
  • Figure 2-13 Level of Agreement with the Statement, “A store's participation in pet welfare and rescue causes plays a role in where I buy pet products,” 2020 (percent of dog and cat owners)
  • The Roles of Technology
  • Figure 2-14 Level of Agreement with the Statement, “I am buying pet products online more than I used to,” 2020 (percent of dog and cat owners)
  • Figure 2-15 Level of Agreement with the Statement, “I am buying pet products online more than I used to": Canada, Quebec, Ontario, and Western Canada, and U.S., 2020 (percent of dog and cat owners)
  • Figure 2-16 Level of Agreement with the Statement, “I like buying high-tech/Internet connected products for my pet(s),” 2020 (percent of dog and cat owners)
  • Table 2-1 Selected Internet and Pet Tech Psychographics: Levels of Agreement- Age 18-39, Age 40-54, Age 55-74, 2020 (percent of dog/cat owners)

Overview of Pet Product Usage and Purchasing Rates

  • Pet Food and Treats
  • Figure 2-17 Types of Pet Food and Treats Used: Dog Owners vs. Cat Owners, 2020 (percent)
  • Table 2-2 Types of Pet Food and Treats Used by Dog Owners vs. Cat Owners-Canada vs. U.S., 2020 (percent)
  • Standard Pet Medications
  • Figure 2-18 Pet Medication Products Purchased in Last 12 Months by Type: Dog Owners vs. Cat Owners, 2020 (percent)
  • Table 2-3 Types of Pet Medication Products Used by Dog Owners vs. Cat Owners-Canada vs. U.S., 2020 (percent)
  • Figure 2-19 Types of Pet Supplements Purchased in Last 12 Months, 2020 (percent of dog/cat owners who buy pet supplements)
  • Pet Durables/Hardlines
  • Figure 2-20 Pet Durables by Type Purchased in Last 12 Months: Dog Owners vs. Cat Owners, 2020 (percent)
  • Table 2-4 Pet Durables by Type Purchased in Last 12 Months by Dog Owners vs. Cat Owners-Canada vs. U.S., 2020 (percent)
  • Pet Clean-Up and Grooming Products
  • Figure 2-21 Purchasing of Pet Litter and Clean-Up Products in Last 12 Months: Dog Owners vs. Cat Owners, 2020 (percent)
  • Table 2-5 Purchasing of Pet Litter and Clean-Up Products in Last 12 Months: Dog Owners vs. Cat Owners- Canada vs. U.S., 2020 (percent)
  • Digital and High-Tech Pet Monitoring Products
  • Figure 2-22 Selected High-Tech/Digital Pet Products Purchased in Last 12 Months: Dog Owners vs. Cat Owners, 2020 (percent)
  • Table 2-6 Selected High-Tech/Digital Products Purchased in Last 12 Months by Dog Owners vs. Cat Owners- Canada vs. U.S., 2020 (percent)
  • Pet Training/Obedience or Calming/Anxiety Products
  • Figure 2-23 Use of Pet Training/Obedience or Pet Calming/Anxiety Products: Dog Owners vs. Cat Owners, 2020 (percent)
  • Table 2-7 Use of Pet Training/Obedience or Pet Calming/Anxiety Products: Dog Owners vs. Cat Owners -Canada vs. U.S., 2020 (percent)

Chapter 3: Focus on Dog and Cat Food

Chapter Highlights

Pet Food Category Overview

  • Retail Sales of Dog and Cat Food
  • Table 3-1a Retail Pet Food Sales in Canada: 2014-2020P and 2024P (in thousands of US$)
  • Table 3-1a Annual Sales Growth for Retail Pet Food Sales in Canada, 2014-2020P (percentage change)
  • Usage Rates for Pet Food and Nutritionals
  • Figure 3-1 Types of Pet Food and Nutritional Products Currently Used, 2020 (percent of dog vs. cat owners)
  • Beyond Dry or Wet
  • Figure 3-2 Selected Changes in Pet Food Purchasing Patterns, 2020 (percent of dog/cat owners who
  • changed pet food in last 12 months)
  • Superior Pet Food as Innovation Catalyst
  • Beyond Regular/Adult
  • Illustration 3-1 Nulo Frontrunner 77% Animal-Based Protein Ancient Grains Chicken, Oats & Turkey
  • Adult Dry Dog Food
  • Platforms for Product Premiumization
  • Table 3-2 Top Characteristics Dog/Cat Owners Attribute to Pet Foods They’ve Switched to in Last 12 Months, 2020
  • Nutritional and Ingredient Positionings
  • Illustration 3-2 Boréal Cobb Chicken, Canadian Duck & Atlantic Salmon Canned Cat Food
  • Gourmet Appeal
  • Illustration 3-3 Pet Retail Brands Performatrin Ultra Petite Bowls Venison Entree
  • Safety Positionings
  • Illustration 3-4 PureBites 100% Pure Canadian Sourced Beef Jerky
  • Functional Foods
  • Illustration 3-6 Mondou Private Label VetDiet Weight Control Formula for Cats
  • Sustainability and Animal Welfare
  • Illustration 3-7 Wilder Harrier Farmed Insects Recipe Dog Food
  • Table 3-3 Overview of Pet Food Psychographics: Levels of Agreement Among Dog or Cat Owners, 2020 (percent)
  • Table 3-4 Characteristics Pet Owners Attribute to the Pet Foods They Currently Use*: Dog Food vs. Cat Food, 2020 (percent)

Product Trends and Opportunities

  • Product Introductions Impacted by COVID-19
  • Path for Pet Food Innovation
  • Figure 3-3 Selected Psychographics Related to Pet Food Processing, 2020 (percent of dog/cat owners who strongly or somewhat agree)
  • Illustration 3-8 Instinct Raw Freeze-Dried Meals
  • Illustration 3-9 Crumps’ Naturals Sweet Potato Chews
  • Illustration 3-10 Bio Biscuit Oven-Baked Biscuits: “animal nutrition reinvented”
  • Illustration 3-11 Oven-Baked Tradition Nature’s Code Urinary Tract Cat Food
  • Illustration 3-12 Horizon Pet Foods: “minimally processed and cooked at low temperatures”
  • Illustration 3-13 Open Farm: “Introducing real good food, gently cooked”
  • Figure 3-4 Natural/Organic in Context of Consumer Concerns About Pet Food, 2020 (percent of dog/cat owners who strongly or somewhat agree)
  • Figure 3-5 Product Safety in Context of Consumer Concerns about Pet Food, 2020 (percent of dog/cat owners who strongly or somewhat agree)
  • Illustration 3-14 ACANA: Proudly Made in Canada
  • Grain-Free vs. Grain-Rich
  • Figure 3-6 Level of Agreement/Disagreement with Statement, “I like the idea of grain-free pet foods” (percent)
  • Illustration 3-15 ACANA Singles
  • Illustration 3-16 Blue Buffalo Carnivora
  • Illustration 3-17 Petcurean Go! Solutions: Skin + Coat Care Duck Recipe with Grains, Sensitivities
  • Limited Ingredient Grain-Free Duck Recipes
  • Illustration 3-18 Wellness CORE RawRev with Wholesome Grains
  • The Case for Freshness
  • Illustration 3-19 Tom&Sawyer “Tested on Humans, not Animals”
  • Illustration 3-20 Petcurean’s NOW FRESH Dry Dog and Cat Food
  • Mapping Out Pet Food Positionings
  • Illustration 3-21 Purina Pro Plan Savor Dog and Cat Food Featuring Probiotics
  • Illustration 3-22 Blue Buffalo True Solutions
  • A Swing Back to Science-Based and Veterinary Diets
  • Illustration 3-23 Hill’s Pet Nutrition: Premium Pet Food Backed by Science
  • Figure 3-7 General Mapping of Leading Pet Food Positionings: Dog Foods vs. Cat Foods (percent)
  • Illustration 3-24 Canada Fresh Canned Dog Foods in Beef, Red Meat, Chicken, Duck, Salmon, and
  • Lamb Formulas
  • Illustration 3-25 Royal Canin Jack Russell Terrier
  • Balancing Acts
  • Illustration 3-26 New ACANA Cat Recipes
  • Illustration 3-27 The Honest Kitchen Whole Grain Chicken Recipe

Cultural Contexts

  • Comparing Canada to U.S.
  • Figure 3-8 Selected Pet Food Psychographics: Levels of Strong Agreement-Canada vs. U.S., 2020 (percent of dog/cat owners)
  • Table 3-5 Selected Pet Food Psychographics: Levels of Agreement Among Dog or Cat Owners-
  • Canada vs. U.S., 2020 (percent of dog/cat owners)
  • Quebec vs. Ontario or Western Canada
  • Figure 3-9 Selected Pet Food Psychographics: Levels of Strong Agreement by Region/Province-
  • Quebec, Ontario, and Western Canada & Northwest Territories, 2020 (percent of dog/cat owners)
  • Table 3-6 Selected Pet Food Psychographics: Levels of Agreement by Region/Province- Quebec,
  • Ontario, and Western Canada & Northwest Territories, 2020 (percent of dog/cat owners)
  • Figure 3-10 Selected Pet Food Psychographics: Levels of Strong Agreement by Work Locale- Urban,
  • Suburban, Rural, 2020 (percent of dog/cat owners)
  • Figure 3-11 Selected Pet Food Psychographics: Levels of Strong Agreement by Use of Dog vs. Cat and
  • Dry vs. Wet Pet Foods, 2020 (percent of dog/cat owners)

Canadian Pet Food Regulations and Policies

  • Pet Food Imports into Canada
  • Commercial Imports
  • Imports from the United States to Canada for Commercial Sale
  • Pet Food Exports from Canada
  • Role and Responsibilities of Exporters
  • Request for Certification
  • Guidelines for Preparing Export Certificates
  • Audits and Inspection
  • Exports from Canada to the United States

Chapter 4: Retail Landscape

Chapter Highlights

Competitive Overview

  • Brick-and-Mortar Stores Claim Three-Fourths of Pet Product Sales
  • Figure 4-1 Pet Product Dollar Shares by Channel: Brick-and-Mortar Stores, Online, and Other, 2020 (percent)
  • Channel Use Rates: Brick-and-Mortar vs. Online
  • Figure 4-2 Do you buy pet products at stores? (percent of pet product shoppers)
  • Figure 4-3 Do you buy pet products online? (percent of pet product shoppers)
  • Figure 4-3a Overall Online Shopping Rate for Pet Products by Region/Province -Quebec, Ontario, and Western Canada, 2020 (percent of pet product shoppers)
  • Walmart, PetSmart Lead as Retail Chains
  • Figure 4-4 From which stores have you purchased pet products in the last 30 days? (percent who purchase pet products in stores)
  • Mondou at 33% Pet Shopper Draw in Quebec
  • Figure 4-4a Leading Retail Chains for Pet Product Shopping by Geographic Region/Province- Quebec,
  • Ontario, and Western Canada (percent draw among those who purchase pet products in stores) .. 133
  • Figure 4-4b Leading Retail Chains for Pet Product Shopping in Quebec, 2020 (percent draw among those who purchase pet products in stores)
  • Amazon Leads as Pet Products Website
  • Figure 4-5 From which websites have you purchased pet products online within the last 12 months? (percent of pet product shoppers who purchase pet products online)
  • Shopper Frequency Rates: Brick-and-Mortar vs. Online
  • Figure 4-6 When was your most recent purchase of pet products of any type in a store (not online)? (percent of pet product shoppers)
  • Figure 4-7 When was your most recent online purchase of pet products of any type? (percent of pet product shoppers who buy pet products online)
  • Shopper Loyalty: Brick-and-Mortar vs. Online
  • Table 4-1 Level of Agreement/Disagreement with Statement: “I am loyal to main retail store/website where I shop,” 2020 (percent of customers)
  • Receptivity to Online Shopping: Canada vs. U.S.
  • Table 4-2 Level of Agreement/Disagreement with Statement, “Am buying pet products online more than I used to”: Canada vs. U.S. (percent of pet product shoppers)
  • The Internet as the Kingpin of Alternatives
  • Figure 4-8 Within the last 12 months, have you ordered pet products through any of the following? (percent of pet product shoppers)
  • Customer Spending Levels: In-Store vs. Online
  • Table 4-3 Level of Agreement/Disagreement with Statement: “I am spending more on pet products than I used to,” 2020 (percent of customers)
  • Table 4-4 Within the last 30 days, how much have you spent on pet products of any type?: In-Store vs. Online (percent of pet product shoppers)
  • Receptivity to Loyalty/Rewards Programs: In-Store vs. Online
  • Table 4-5 Level of Agreement/Disagreement with Statement: “I get significant discounts/benefits
  • from buying pet products through a store or credit card loyalty program” (percent of customers)
  • Retail Shopping Psychographics
  • Table 4-6 Selected Channel-Shopping Psychographics: Levels of Agreement Among Pet Product Shoppers (percent)

Channel Shopping By Pet Product Sector

  • Balance of Powers in Pet Food/Treat Purchasing
  • Figure 4-9 Within the last 3 months, through which channels have you purchased pet foods or treats? (percent of pet product shoppers)
  • Veterinarians Dominate for Pet Med Purchasing
  • Figure 4-10 Within the last 3 months, through which channels have you purchased pet medications? (percent of pet product shoppers)
  • Supercenters/Discount Stores Lead for General Pet Supplies
  • Figure 4-11 Within the last 3 months, through which channels have you purchased pet products other than pet foods or medications? (percent of pet product shoppers)

Digital Dynamics

  • Paradigm Shift in Products Purchased Online
  • Figure 4-12 Within the past 12 months, have you used the Internet to buy any of these pet product types online? (percent of pet product shoppers)
  • Beyond Buying
  • Figure 4-13 Do you research pet products online? (percent of pet product shoppers)
  • Figure 4-14 Within the past 12 months, have you used the Internet to research products (other than price) any of these pet product types? (percent of pet product shoppers)
  • Figure 4-15 Within the past 12 months, have you used the Internet to compare prices for any of these pet product types? (percent of pet product shoppers)
  • Figure 4-16 Within the past 12 months, have you used the Internet to get/exchange ideas on social media for any of these pet product types? (percent of pet product shoppers)
  • Autoship Subscription Rates for Pet Food and Pet Meds
  • Figure 4-17 Within the past 12 months, have you used the Internet for any of these pet product types for auto-ship/subscription purchasing? (percent of pet product shoppers)
  • Figure 4-18 With your Internet/ smartphone order of pet products, how did you get them? (percent of pet product shoppers buying pet products through smartphone)

Chapter 5: Veterinary and Pet Services

Chapter Highlights

Veterinary Services

  • Veterinarians as Top Source of Pet Care Information
  • Figure 5-1 What sources of information for pet care are most important to you? (percent)
  • Figure 5-2 Most Important Sources of Information on Pet Care: By Generational Cohort, 2020 (percent of pet owners)
  • Veterinary Use Rates
  • Figure 5-3 Veterinary Visits by Pet Owners in Past 12 Months: Routine vs. Emergency, 2020 (percent of dog and cat owners)
  • Figure 5-3a Routine Veterinary Visits by Cat Owners in Past 12 Months by Region/Province- Quebec,
  • Ontario, and Western Canada, 2020 (percent)
  • Local, Independent Vets vs. Veterinary Chains
  • Figure 5-4 Selected Leading Veterinary Chains, 2020 (percent draw among dog or cat owners)
  • Coverage by Pet Insurance or Medical Plans
  • Figure 5-5 Do you have any of the following types of medical coverage or plans for your pet dog(s)? (percent)
  • Figure 5-6 Do you have any of the following types of medical coverage or plans for your pet cat(s)? (percent)
  • Non-Medical Pet Care Services Suffer COVID-19 Impact
  • Table 5-1 Use of Pet Care Services: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of dog- or cat-owners)
  • Vet and Pet Services Psychographics
  • Table 5-2 Selected Vet and Pet Services Psychographics: Levels of Agreement Among Dog or Cat Owners (percent)
  • Figure 5-7 Level of Agreement/disagreement with Statement, “I like the idea of therapeutic cannabis (CBD/hemp) products for my pets” (percent of dog or cat owners)
  • Virtual Vet Care
  • Figure 5-8 Level of Agreement/disagreement with Statement, “I like the idea of veterinary telemedicine for my pets” (percent of pet owners)

Chapter 6: Pet Ownership

Chapter Highlights

Pet Ownership Rates

  • Why Pet Owners Keep Dogs or Cats
  • Figure 6-1 For what main reason(s) do you have a pet dog? (percent of dog owners)
  • Figure 6-2 For what main reason(s) do you have a pet cat?
  • Motivations for Having Pets Other than Dogs or Cats
  • Figure 6-3 For what main reason(s) do you have pets other than dogs or cats? (percent of other pet owners)
  • 63% of Canadians Have Pets
  • Figure 6-4 Pet Ownership Rates: Dogs, Cats, and Other Pets, 2020 (percent of adults)
  • Dogs Now Edge Out Cats
  • Figure 6-5 Pet Ownership Rates by Type Among Pet Owners: Dogs, Cats, and Other Pets, 2020 (percent of pet owners)
  • Distinct Pet Ownership Patterns by Geographic Region/Province
  • Figure 6-5a Pet Ownership Rates: Dogs, Cats, and Other Pets by Region/Province- Quebec, Ontario, and Western Canada, 2020 (percent of pet owners)
  • Number of Pet Dogs and Pet Cats in 2020
  • Freshwater or Saltwater Fish Are Most Popular “Other” Pets
  • Figure 6-6 Ownership Rates for Pets Other than Dogs or Cats: By Type, 2020 (percent of pet owners)
  • Number of Pet Dogs or Cats Kept
  • Figure 6-7 How many pet dogs do you currently have? (percent of dog owners)
  • Figure 6-8 How many pet cats do you currently have? (percent of cat owners)
  • Number of Pets Kept for Pets Other Than Dogs or Cats
  • Figure 6-9 How many freshwater fish do you currently have? (percent of fish owners)
  • Figure 6-10 How many saltwater fish do you currently have? (percent of saltwater fish owners)
  • Figure 6-11 How many pet small mammals do you currently have? (percent of small mammal owners) .. 181
  • Figure 6-12 How many pet birds do you currently have? (percent of bird owners)
  • Figure 6-13 How many pet reptiles do you currently have? (percent of reptile owners)

Pet Acquisition Trends

  • Acquisition Rates by Type of Pet
  • Figure 6-14 Pet Acquisition Rates in Last 12 Months: Dogs, Cats, and Other Pets, 2020 (percent of overall pet owners)
  • Figure 6-15 Pet Acquisition in Last 12 Months: Among Pet Owners by Type, 2020 (percent)
  • Nature of New Pet Acquisition: Planned vs. Impulse
  • Figure 6-16 Nature of Most Recent Acquisition of a Pet Dog, 2020 (percent of new dog owners)
  • Figure 6-17 Nature of Most Recent Acquisition of a Pet Cat, 2020 (percent of new cat owners)
  • Figure 6-18 Nature of Most Recent Acquisition of a Pet Other Than Dogs or Cats, 2020 (percent of new owners of pets other than dogs or cats)
  • Role of Children in Household in Decision to Acquire Pet: Dogs vs. Cats
  • Figure 6-19 Role of Children in Recent Acquisition of Pet Dog, 2020 (percent of new dog owners)
  • Figure 6-20 Role of Children in Recent Acquisition of Pet Cat, 2020 (percent of new cat owners)
  • Where/How Dogs and Cats Are Acquired
  • Figure 6-21 Where/how did you acquire your most recently adopted dog? (percent of pet owners who acquired a dog in last 12 months)
  • Figure 6-22 Where/how have you acquired your most recently acquired cat? (percent of pet owners who acquired a cat in last 12 months)
  • Sources of Information for Acquiring a New Dog or Cat
  • Figure 6-23 Did you use any of the following to help to choose or find your most recently acquired dog? (percent of pet owners who acquired a dog in last 12 months)
  • Figure 6-24 Did you use any of the following to help to choose or find your most recently acquired cat? (percent of pet owners who acquired a cat in last 12 months)

Pet Dog And Cat Characteristics

  • Size Distribution for Pet Dogs
  • Figure 6-25 What size dog(s) do you have? For puppies, please answer in terms of anticipated adult dog size. (percent of dog owners)
  • Figure 6-26 What size is your most recently acquired dog? (percent of pet owners with dogs acquired in last 12 months)
  • Age Distribution for Pet Dogs and Cats
  • Figure 6-27 What are the ages of your pet dogs? (percent of dog owners)
  • Figure 6-28 What are the ages of your pet cats? (percent of cat owners)
  • Pet Obesity Rates
  • Figure 6-29 Do you have an overweight dog? (percent of dog owners)
  • Figure 6-30 Do you have an overweight cat? (percent of cat owners)
  • Inside vs. Outside Dogs and Cats
  • Figure 6-31 Do you keep your dog(s) inside or out? (percent of dog owners)
  • Figure 6-32 Do you keep your cat(s) inside or out? (percent of cat owners)
  • Inside vs. Outside Pet Patterns by Geographic Region/Province
Note: Product cover images may vary from those shown

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  • Amazon
  • Mondou
  • PetSmart
  • Walmart
Note: Product cover images may vary from those shown
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