In SnapShot 159, the analyst provides an update of the Swiss Mobile market, examining the reasons behind the continued dominance of incumbent Swisscom and the responses of competitors Sunrise and Salt (formerly Orange).
The Swiss market has three MNOs, but has also seen the introduction of a range of no-frills sub-brands, MVNOs and joint venture mobile brands enter the Swiss market. MNOs are experimenting with the use of their own App-based plans.
Overall Swisscom remains dominant in Switzerland with more than half the market. But all three MNOs are offering a fixed mobile convergence, TV and broadband services.
Table of Contents
1. Introduction - Market shares, ARPU levels, bundling and sub-brands
2. Swisscom Mobile developments
3. Sunrise Mobile developments
4. Salt Mobile developments
5. The use of sub-brands in the Swiss mobile market
6. MVNOs and other providers in the Swiss mobile market
7. Conclusions - Competition and mobile pricing levels in Switzerland
Companies Mentioned
A selection of companies mentioned in this report includes:
- Coop Mobile
- DasAbo
- Lidl Connect
- Lycamobile
- M-Budget Mobile
- Mobilezone
- Salt
- Sunrise
- Swisscom
- UPC
- Wingo
- yallo swype
Methodology
The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.
The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.
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