+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

A2P SMS - Global Market Trajectory & Analytics

  • ID: 5140947
  • Report
  • February 2022
  • Region: Global
  • 296 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • BICS SA/NV
  • Clickatell
  • Kaleyra, Inc.
  • Monty Mobile
  • Route Mobile Ltd.
  • Sinch

Global A2P SMS Market to Reach US$74.7 Billion by the Year 2026


A2P SMS, otherwise called professional or enterprise SMS, is an SMS industry branch that enables governments, institutions, or companies to send reminders or notifications regarding their services and products. Growth in the global market is set to be driven by increased use by large and medium companies across the globe to focus on customer and employee engagement. A2P SMS offers a wide reach, allowing businesses to deliver reminders or notifications to many customers simultaneously. These advantages are likely to shape the A2P SMS market in the next decade. A2P SMS is used by a wide range of organizations and businesses in various technical modes to send messages to consumers such as banking notifications, marketing notifications, two-factor authentication SMS, and automated booking confirmations, among others. Other factors driving the market are two-factor authentication for web services and platforms, increasing use of mobile marketing and growing adoption in banking sector. With increasing e-Commerce activity due to the lockdown, there was increase in traffic related to notifications, alerts, online transactions and one-time-password (OTP) alerts. Thus, the boom in e-Commerce sector can offer abundant opportunities for the market players in this sector. Increasing security concerns in view of cybercrimes have prompted several A2P SMS messaging providers to enhance security measures with features such as two-factor authentication to lower this risk.

Amid the COVID-19 crisis, the global market for A2P SMS estimated at US$59.1 Billion in the year 2020, is projected to reach a revised size of US$74.7 Billion by 2026, growing at a CAGR of 4% over the analysis period. Promotional & Marketing Services, one of the segments analyzed in the report, is projected to grow at a 4% CAGR to reach US$24.8 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Authentication Services segment is readjusted to a revised 4.7% CAGR for the next 7-year period. This segment currently accounts for a 24.7% share of the global A2P SMS market. Growing adoption of two-factor authentication technology among various web-based platforms is expected to fuel demand for A2P SMS messages in the Authentication Services segment.



The U.S. Market is Estimated at $16 Billion in 2021, While China is Forecast to Reach $14.4 Billion by 2026


The A2P SMS market in the U.S. is estimated at US$16 Billion in the year 2021. The country currently accounts for a 26.2% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$14.4 Billion in the year 2026 trailing a CAGR of 4.7% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.1% and 3.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR while Rest of European market (as defined in the study) will reach US$15.1 Billion by the end of the analysis period. Increasing acceptance of Internet of Things (IoT), digital advertising, and advanced technologies is fueling demand for A2P SMS services in North America. Constantly increasing number of Internet and Smart phone customer base is fueling demand for A2P SMS in the Asia Pacific region. Burgeoning telecom sector in China and India is opening new avenues of growth for A2P SMS service providers. With a huge subscriber base, enterprises are using A2P messaging solutions for becoming competitive and in improving customer service.

CRM Services Segment to Reach $15.3 Billion by 2026


Customer relationship management represents a key application of A2P SMS as an increasing number of business organizations adopted digitalization and prioritized customer engagement. Growth in this segment can also be attributed to the growing use of this application in offering billing-related and transaction information to users, particularly by banking and financial services companies. In the global CRM Services segment, USA, Canada, Japan, China and Europe will drive the 3.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$9.3 Billion in the year 2020 will reach a projected size of US$12 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.7 Billion by the year 2026.

Select Competitors (Total 67 Featured) -

  • BICS SA/NV
  • CEQUENS
  • China Telecom Global Limited
  • Clickatell
  • Dexatel
  • Global Message Services AG
  • Infobip Ltd.
  • Kaleyra, Inc.
  • MessageBird
  • Mitto
  • Monty Mobile
  • MSG91
  • Orange S.A.
  • Route Mobile Ltd.
  • Sify Technologies Ltd.
  • Silverstreet
  • Sinch
  • Syniverse Technologies LLC
  • Twilio Inc.
  • Tyntec
  • Vonage Holdings Corp.
  • BICS SA/NV
Frequently Asked Questions about the Global Market for A2P SMS

What is the estimated value of the Global Market for A2P SMS?

The Global Market for A2P SMS was estimated to be valued at $59.1 Billion in 2020.

What is the growth rate of the Global Market for A2P SMS?

The growth rate of the Global Market for A2P SMS is 4.0%, with an estimated value of $74.7 Billion by 2026.

What is the forecasted size of the Global Market for A2P SMS?

The Global Market for A2P SMS is estimated to be worth $74.7 Billion by 2026.

Who are the key companies in the Global Market for A2P SMS?

Key companies in the Global Market for A2P SMS include BICS SA/NV, CEQUENS, China Telecom Global Limited, Clickatell, Dexatel, Global Message Services AG, Infobip Ltd., Kaleyra, Inc. and Mitto.

FEATURED COMPANIES

  • BICS SA/NV
  • Clickatell
  • Kaleyra, Inc.
  • Monty Mobile
  • Route Mobile Ltd.
  • Sinch

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Influencer Market Insights
  • World Market Trajectories
  • A2P SMS – Global Key Competitors Percentage Market Share in 2022 (E)
  • A Prelude to AP2 SMS
  • A2P SMS Offers Increased Reliability
  • AP2 SMS Offers Enhanced Protection
  • Global Market Prospects and Outlook
  • Asia-Pacific to Drive Market Growth
  • Market Challenges
  • BFSI Leads the End-use Market for A2P SMS
  • Recent Market Activity
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Impact of Covid-19 and a Looming Global Recession
  • 2020: A Year of Disruption & Transformation
  • As the Race between the Virus & Vaccines Intensifies, Where is the World Economy in 2021
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Impact of COVID-19 on A2PSMS Market

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Rising Proliferation of Mobile Phone Users – A Major Growth Driver
  • Number of Mobile Phones and Smart Phone Users Worldwide: 2020-2025 (In Billions)
  • Global Smartphone Shipments in Million Units: 2010-2021
  • Rising Adoption in the Banking Sector
  • Increasing Mobile Marketing is Driving the Demand for A2P SMS
  • CRM Services Emerges as an Effective Approach to Create and Maintain Strong Customer Relations, Creating Market Opportunity for A2P SMS Market
  • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for A2P SMS
  • Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
  • Cross-Channel Advertising Hold importance for e-Commerce Market
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • High Tide in Mobile Advertisement Vertical to Accelerate A2P SMS Market
  • Breakdown of Mobile Internet Revenues by Category (in %): 2020
  • Cloud to Hold a Major Share in the Market
  • Artificial Intelligence to Revolutionize A2P SMS
  • Rich Communication Services - A Key Challenge
  • Innovation in Mobile Payment and Mobile Banking Apps to Drive Market GRowth
  • Increased Adoption of A2P SMS by OTT Players to Drive Revenue for MNOs

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)

CANADA

JAPAN

  • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)

CHINA

  • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)

EUROPE

  • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)

FRANCE

  • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)

ITALY

UNITED KINGDOM

  • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)

REST OF EUROPE

ASIA-PACIFIC

  • A2P SMS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)

REST OF WORLD

IV. COMPETITION

  • Total Companies Profiled: 67

A selection of companies mentioned in this report includes:

  • BICS SA/NV
  • CEQUENS
  • China Telecom Global Limited
  • Clickatell
  • Dexatel
  • Global Message Services AG
  • Infobip Ltd.
  • Kaleyra, Inc.
  • MessageBird
  • Mitto
  • Monty Mobile
  • MSG91
  • Orange S.A.
  • Route Mobile Ltd.
  • Sify Technologies Ltd.
  • Silverstreet
  • Sinch
  • Syniverse Technologies LLC
  • Twilio Inc.
  • Tyntec
  • Vonage Holdings Corp.
  • BICS SA/NV